Doug Jenkins Email and Phone Number
Accomplished consumer packaged goods (CPG) strategist with extensive experience successfully building brands and developing teams. Brings demonstrated history of introducing and applying analytics to revenue growth management (RGM), pricing strategy, joint business planning, sales, category leadership, business development, and trade marketing. Consumer Packaged Goods Category Exposure: Breakfast Sausage, Canned Beans, Canned Pasta, Canned Tomatoes, Cat Food, Cat Snacks, Coffee, Condiments, Cooking/Spray Oil, Dog Food, Dog Snacks, Frozen Breakfast, Frozen Dinners and Entrees, Frozen Snacks, Frozen Poultry, Frozen Desserts, Frozen Multi-Serve, Hot Cocoa, Jelly, Liquid Eggs, Pasta Sauce, Peanut Butter, Popcorn/Snacks, Refrigerated Tablespreads, Refrigerated and Shelf Stable Puddings, Refrigerated Aerosol Toppings, Shelf Stable MealsCore Skills:• Revenue Growth Management• Mix Management• Price Pack Architecture• Trade Fund & Spend Strategy• Trade Terms Management• Post Event Analytics• Data Analytics• Pricing Strategy• In-Store Execution• Strategic Planning• Category Leadership• Customer Development• Pricing & Trade Management • Syndicated data
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Head Of U.S. Pricing, Contracting, And Customer OperationsZoetisCleveland, Oh, Us
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Vice President Integrated Analytics And Revenue Growth ManagementThe J.M. Smucker Co. Mar 2021 - Jun 2024Orrville, Ohio, United StatesBuilt high-functioning team of 50+ individuals across various analytics fields, including data science, business intelligence, RGM, post-event analysis, and sales analytics. •Created new foundational element in company’s long-range plan by implementing multi-year, multi-lever $400M+ RGM growth roadmap; growth driven primarily by initiatives related to price pack architecture, channel strategy, active mix management, and pricing based on customer willingness to pay•Developed breakthrough data visualization suite enabling hundreds of analytical and business users to diagnose critical business challenges and conduct analysis to identify solutions•Launched extensive learning curriculum to develop new team, including negotiation skills, storytelling with data, influencing, personal productivity, RGM, “CPG Sales Bootcamp,” and technical skills, such as SQL and Tableau•Introduced practical data science applications to selling organization, including AI-generated baselines, machine learning store clustering, custom elasticity modeling, market structures, causal inference/hypothesis testing, and sentiment analysis -
Vice President, Revenue Growth ManagementThe J.M. Smucker Company May 2016 - Mar 2021Orrville, Ohio, United StatesCreated and led new RGM team that optimized $1.3B trade spend on $6B+ portfolio. •Developed and implemented comprehensive pricing strategy for every product in portfolio, directly tied to brand strategy, trade funding, and promotional excellence•Implemented new capabilities to execute RGM strategy, including trade promotion management system, trade promotion optimization and post-event analysis tools, trade funding and spending guardrails, electronic minimum advertised price and brand protection policies, and aligned incentives•Used data-driven strategy to focus efforts on optimizing in-store assortment to create new “perfect store” initiative and related analytics suite by developing new core key performance indicators (KPIs) for selling organization •Established RGM as one of company’s most significant growth levers by building organizational strategy, pricing methods, and practices based on revenue optimization instead of primarily on commodity inputs
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Sr. Director Pricing StrategyConagra Brands Jul 2012 - Jan 2016Omaha, Nebraska, United StatesLed new RGM capability from inception to run model. Developed and applied disciplined RGM analytics to optimize trade spend and price across customers and channels, maximizing sales and margins on $3B frozen foods portfolio•Overtook Nestle’s #1 share position in ConAgra’s largest category, frozen single-serve meals, for first time; achieved dollar/volume share of +2%/+3.1% in 2015 while increasing net realized price through pricing actions and market segmentation strategy•Secured organizational alignment to take pricing action on Banquet Meals (ConAgra’s largest brand at $760M) that had no successful retail price increase in 60 years; initiative included reformulating 50+ products and developing two additional price tiers, new price and promotional strategy, new advertising, and launch/sell-in•Increased sales by more than 20% with relaunch of P.F. Chang’s home menu after acquisition from Unilever, developing new pricing and promotional strategy that delivered more than double planned profit in 2015 •Implemented new pay-for-performance pricing strategy to ensure trade expenditure tied directly to brand strategy -
Director Joint Business Planning - KrogerConagra Brands Jul 2011 - Jul 2012Cincinnati, Ohio, United States•Launched new joint business planning function at ConAgra by defining roles and developing processes and best practices•Increased fiscal year profit 11% while developing first long-term joint business plan with Kroger, resulting in alignment on joint long-term initiatives for $750M portfolio
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Director Sales - KrogerConagra Brands Apr 2010 - Jul 2011Cincinnati, Ohio, United States•Achieved net sales growth target of 3% and sold 37 new items in one year by successfully leading $375M grocery and refrigerated sales team and executing first-of-their-kind innovative merchandising programs•Led the creation and implementation of AOP, successfully negotiating and securing merchandising, pricing, and marketing programs, with focus on groundbreaking digital merchandising strategies
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Director Category Management - KrogerConagra Brands May 2008 - Apr 2010Cincinnati, Ohio, United States
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Director Of Business DevelopmentConagra Brands Apr 2006 - May 2008Chicago, Illinois, United States
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Sales Team Lead - Albertsons TeamConagra Brands Sep 2004 - Apr 2006Irvine, California
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National Account Manager - KrogerConagra Brands Feb 2002 - Sep 2004Cincinnati, Ohio, United States
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Key Account Manager - JewelConagra Brands Sep 1999 - Feb 2002Chicago, Illinois, United States
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Promotion & Business Analyst - Midwest TeamConagra Brands Nov 1998 - Sep 1999Chicago, Illinois, United States
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Category Management AnalystConagra Brands Mar 1998 - Nov 1998Chicago, Illinois, United States
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Sales RepresentativeConagra Brands Dec 1995 - Mar 1998Kansas City Metropolitan Area
Doug Jenkins Education Details
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Master'S Degree -
Bachelor'S Degree
Frequently Asked Questions about Doug Jenkins
What company does Doug Jenkins work for?
Doug Jenkins works for Zoetis
What is Doug Jenkins's role at the current company?
Doug Jenkins's current role is Head of U.S. Pricing, Contracting, and Customer Operations.
What schools did Doug Jenkins attend?
Doug Jenkins attended Miami University, Truman State University.
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Doug Jenkins
Boston, Ma4epnet.com, ebscohost.com, ebsco.com, ebsco.com4 +197851XXXXX
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Doug Jenkins
Deloitte Senior Consultant ♦ Navy Veteran ♦ Strategic Planner ♦ Global Logistics Professional ♦ Supply Chain Manager ♦ Program/Project Manager ♦ Leader ♦ Team Builder ♦ Mba ♦ Active Ts/SciMelbourne, Fl -
3egrps.org, egrps.org, gmail.com2 +161623XXXXX
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