Douglas F. Email & Phone Number

Australia

Surry Hills, New South Wales, Australia

Key Responsibilities:Campaign Management and Optimisation:Implement and manage ad campaigns in Google Ad Manager, ensuring accurate setup and timely delivery of ads.Continuously monitor campaign performance metrics, analyze data, and create detailed performance reports.Conduct A/B tests on various campaign elements and implement optimisation strategies to improve performance.Track and manage campaign budgets, ensure optimal use of ad inventory, and forecast future needs.Identify and resolve ad serving issues, collaborate with teams for quick resolution, and stay updated with industry trends.Client Service and Efficiency:Provide exceptional service to internal and external clients, resolving issues promptly.Drive revenue operations efficiency, ensuring on-time launches, preventing campaign under-delivery, and optimizing operational plans.Develop accurate client reporting templates and maintain adherence to the approved rate card.Quality Assurance and Technical Skills:Conduct thorough quality assurance and testing of creative assets for cross-browser functionality.Proficient in HTML, 3rd party ad tags, and other digital ad code.Stakeholder Relations:Establish and maintain effective working relationships with multiple stakeholders.

Sydney

Responsibilities:Managed digital advertising campaigns for clients in the automotive industry, including Ford Australia, Mercedes-Benz, MG, Volvo, and Porsche, using Google Ad Manager.Oversaw campaign setup, optimization, end-to-end delivery, and reporting.Executed setup, management, and delivery of various creative assets, including:Facebook Ad Manager CampaignsCeltra Interscroller Rich Media CreativesUnique native creatives like Brand Showrooms and interactive ad units (e.g., Also Consider ad units).Collaborated with multiple stakeholders, including Client Service Managers, to provide high-level service and accurate inventory requests.Ensured quality assurance of client creative assets and native house creative assets.Managed Tag Management systems and handled creative troubleshooting.Prepared mid and end campaign reports for Client Service Managers.Provided campaign analysis and recommendations to sales, Client Service Managers, and Ad Operations teams to achieve and surpass performance goals.

North Sydney

Ad copywriting for Brand, Head Term, Remarketing, Display and Competitor campaigns,utilising Google Adwords Editor to create tailored and structured, fully extended ads with relevant ad copy, for the client.Principal Point-of-Contact for all account in my portfolio.Management and campaign reviews for each to ensure that performance and budget targets were met on a daily and weekly basis.Competitor & keyword analysis to identify opportunities, weaknesses, with communication with clients to meet their needsClient communication, building rapport with the client and establishing working relationships.Internal & external reporting for both Direct Clicks weekly performance reporting, but also monthly client campaign performance.Core AchievementsDevelopment of a live reporting system for internal and external presentations, improving and streamlining the process of creating presentations for clients.Conducted a major account and client audit process, in which the 100+ client portfolio of Direct Clicks was analysed for key areas of improvement.Researched & made recommendation the form of blog posts and monthly reporting content for my client portfolio.Achieved revenue growth for Direct Clicks, and my PPC-based clients, as well as conversions for clients.

Bondi Junction

Working within the Digital Alliance team. planning, executing, and optimising paid digital media campaigns across paid search and paid social channels, included managing smaller paid search accounts.Key tasks included effective and accurate reporting on digital activity, performance and investment, and providing clear, precise summaries on an ongoing basis Point-of-contact for vendors and brand representatives as needed, communicating and following up on web requests, creative requirements, reports, invoices and IO’s.Development and maintaining collaborative relationships with team members, brand representatives, vendors, and others, and in all instances uphold and reinforce a positive image of the Digital Alliance

Sydney, Australia

Google AdWords - Certified in Google AdWords, managing client campaigns and making amendments to ensure campaign optimisation and effectiveness. Account maintenance:Keyword research- Data mining,- AdWords account bid adjustments- Client campaign management.Google Analytics - Certified in Google Analytics, making data-based decisions to create recommendations and insights for clients. Creating and presenting weekly and monthly ROAS and CPA reports.Creating and managing blog posts for the Goji website,creating, amending and approving client AdWord advertisements.Additional responsibilities included reporting on ROAS and Cost Per Acquisition, suggesting strategies with considerations to specific requirements to assigned clients, and staying up to date with current digital marketing and technology trends.

Sydney, Australia

Collected, analysed and coordinated data to inform, create and manage consumer journeys and experiences; administered customer data to understand the digital marketing consumer pathway. Built customer insights and customer databases, creating and analysing customer feedback and suggestions. Organised product information and specification sections of the brand websites. Implemented new ideas for consumer interaction and satisfaction including initiatives such as Search Engine development and social media development that resulted in increased customer traffic. Developed and implemented SEO, SEM/paid search, content ads, mobile advertising, website development, social media marketing, questionnaire design, consumer research projects, email drip programs, and digital content creation. These enabled the marketing team to accrue additional customer prospects and increase our digital marketing footprint.Managed a wide range of projects, often working multiple initiatives at any given time, in partnership with senior members of the marketing team.

Castle Hill

Practitioner of Taekwondo for 12 years. 2nd Dan Black Belt, instructing students at various schools around the Hills District, with ages ranging from 5 years to 18. I facilitated a team of assistant instructors, and acted as a medium between the school and my employer.

Bachelor’S Degree, Business And Commerce - Marketing

Diploma Of Business, Business

Education record