- Responsible for leading the Global aftermarket marketing strategy, supporting sales growth of parts, attachments and service across our complete Construction and Agriculture range, in line with the business 5-year plan-Drive digital marketing engagement through web development, social media strategies and automated email marketing to enhance brand awareness and lead generation.- Project managed and executed aftermarket product launches, creating advertising campaigns across various analogue and digital channels, press and PR.- Lead the aftermarket marketing team, setting clear objectives and goals. As well as utilising internal and external agencies to support the global dealer network and create impactful photography, video, and CGI assets to generate greater sales within our client network- Maintained annual budget and achieved or exceeded all objectives, supporting JCB Service's record-breaking year-on-year growth.

- Responsible for all Attachments marketing communications, managing the customer journey both online through web strategy, social media strategy, and email marketing, as well as offline routes to market, supporting Attachments' business growth.- Delivering new products to market, such as the HTD5-E electric dumpster & JCB Sitemaster Hydraulic Breaker range, through localised and global events, press & PR presence, campaigns and advertisements

- Marketing Specialist role (6 Months) with a Primary machine focus on Telescopic handler marketing communications, As well as launched the JCB Golf and Country Club in October 2018- Sales Specialist role (6 months) Primarily working within the Hub team creating customer sell against material supporting sales of the newly launched X series Heavy Excavators rangeExcavators Product Specialist Role (6 months) Benchmarking and developing product features and benefits to support the promotion of the X series Heavy excavator range

- Backhoe loader Product Specialist role (12 Months) – Key focus on commercial tenders, pricing and reviewing large sales volumes for our major accounts customers. As well as managing the promotion of the Backhoe Loader Special 70th Anniversary Edition

Newcastle Events Company runs five nights per week in different venues, with up to 2000 people attending. The roles within the job included;- Promoting face-to-face by selling- Social Media promotion of individual nights- Recruitment of new student reps- Maintaining customer relationships by gaining feedback- Responsible for project setups- Delivering events on time, within the budget, that meet and exceed expectations- Providing leadership, motivation, direction and support to the team working on each event- Liaise with director and city manager to find out their exact event requirements- Produce detailed proposals for events- Assist in DJ and artist bookings

Responsibilities included:- Leading, organising and managing a team of up to 10 team members per racing event - Serve all customers efficiently, professionally and courteously at all times- Ensure guests receive the highest standard of customer service- Ensure correct food & beverage service knowledge is communicated, clean down & carry out all necessary duties- Cash up & balance tills at the end of each event