Douglas Edwards Email & Phone Number

Greater Chicago Area

Overland Park, Kansas

Vice President, Product Marketing & Sales Operations - Reporting directly to the Chief Marketing Officer, responsible for strategy and execution of product marketing and sales operations to drive go-to-market activities, enhance sales performance, streamline sales process, and drive revenue growth. • Develop and implement a sales enablement suite for Workers' Compensation and Injury Prevention products. o Employer/carrier stakeholder partners for the Workers’ Compensation physical therapy network product. Efforts led to sales increases of 140% in 2020, 50% in 2021, and 30% in 2023. o Therapy provider partners for the Workers’ Compensation physical therapy network product. Efforts led to network growth of >35,000 clinicians, serving >75,000 injured workers. o Injury prevention product (acquired in 2023). The product line is new to the United States and demonstrates fast growth in the safety wearable technology market.• Manage concurrent product releases, product updates, and sales team training.• Manage trade show strategy for four large workers’ compensation industry shows.• Manage RFP responses for workers’ compensation payer client submissions. • Initiated Workers’ Compensation physical therapy network product pricing discussion that led to sales increases in 2021 and 2023.• Developed sales email, voicemail, and phone campaign that increased qualified leads. • Managed integration of two Bardavon acquisitions (PeerWell - Holistic injury recovery app and Preventure - Injury prevention suite).• Managed facility construction, procurement of furniture and equipment, and vendors for a stand-alone physical therapy clinic during the COVID-19 pandemic, remotely. • Managed application process for new product trademark registration.

Overland Park, Kansas, United States

Responsible for strategy and execution of an integrated matrix organization structure to inspire collaboration between cross functional departments and foster communication and consideration of the impact of unilateral department decision-making. Reported to and worked closely with the Chief Operating Officer.• Managed value stream mapping of business processes exercise for the Workers’ Compensation physical therapy network patient management, including referral management, patient care management, and revenue cycle management. o Efforts resulted in the maintenance of 30 process blocks while reducing the number of required management applications from 30 to 10 (66% reduction).• Managed value stream mapping of business processes for the Workers’ Compensation physical therapy network sales and account management organizations. o Efforts resulted in the maintenance of 21 process blocks for prospecting through on-boarding and adding 12 new process blocks for growth and retention. o Applications to manage sales and account management processes were reduced from 38 to 26 (32% reduction).• Managed and coordinated process block and application improvements with the customer facing departments, development, and information technology. • Trained the client sales and account management teams on organizational structure, updated sales and account management process blocks for prospecting, onboarding and growth and retention.• Coordinated all outgoing marketing content to establish and manage proper use of company brand.

Overland Park, Kansas, United States

Responsible for hardware and software development of a functional capacity evaluation (FCE) product in addition to development of testing protocols. Role required customer training, support, and monitoring of hardware, software and protocols. • Performed product management for the XRTS Reporting Application implementing the Agile method of development and deployment.• Managed design and production of all equipment used during FCE including lever arm device and weights as well as lifting crate and weights.• Inventor of patented XRTS Lifting Crate, US Patent number 9814421. This is an apparatus for determining a person’s lifting capacity and is important in the successful resolution of a Workers’ Compensation claim.• Managed all Company trademarks (Bardavon, Bardavon Health Innovations, XRTS, Cross-Reference Testing System, bNOTES, and Effort Assessment).• Performed multiple speaking engagements discussing FCEs and the XRTS methodology.• Performed XRTS certification training education and offered clinical support to therapy providers in XRTS methodologies.

Overland Park, Kansas, United States

• Improved FCE referrals from 280 to 650 per year (+232%).• Improved Physical Therapy to Work Conditioning transfer rate from 22% to 35% (>$3.5M revenue).• Managed work conditioning in 11 clinics.• Integrated a new FCE product while transitioning away from old FCE product.

Overland Park, Kansas, United States

• Managed two facilities that trained athletes in medically-based sports performance.• Trained athletes competing in the NBA, MLS, and MLB.• Performed work conditioning with injured worker patients that no longer needed skilled physical therapy but also did not meet the physical demands of the job. • Work Conditioning return-to-work recommendation rate was >85%.

Overland Park, Kansas, United States

• Managed sports performance facility: marketing, sales presentation, and training of athletes.• Trained athletes in medically based sports performance.• Trained Jr. High and High School as well as athletes in MLS, NBA, MLB, NCAAW Basketball, NCAA Soccer.

Coursework In Athletic Administration

Activities and Societies: Athletic Medicine Department - Graduate Assistant Certified Athletic Trainer - Football and Wrestling

Bachelor Of Educational Studies, Kinesiology And Exercise Science

Activities and Societies: Student Athletic Trainer - Football, M Basketball and Wrestling

Bsba, Bachelor Of Science In Business Administration

Activities and Societies: Marching Mizzou Drum Line Alpha Kappa Psi - Business Fraternity