Douglas Brennan Email & Phone Number

Sandyford, Dublin

Stillorgan, Co. Dublin

Key Achievements• ODEON grew faster (+11%) than overall market (+4.8%) in 2015 vs 2014, and competed more effectively than competitors, such as Cineworld (-4%), Vue (-11%) and ‘Others’ (+6%). Source: Rentrak • Secured record market share for ODEON Ireland on opening weekend of Star Wars: The Force Awakens. Planned and executed media campaign and recorded 5 media mentions including article with Irish Times journalist Conor Pope. Advanced sales were double that of 'Spectre' and highest on record. • Part of team launching new cinema at Charlestown S.C. Booked media, oversaw ATL, PR, branding, and launched two viral videos with 52,000 views and 100+ transactions. Over 45 media mentions (AVE: €140k) across TV, radio, print and online. • Delivered 32% attendance growth YoY with screening of GAA All-Ireland finals. Secured PR coverage valued at €251k. • Transferred ownership of PPC and display activity to Ireland when started position. Typical PPC ROI: €9.31: €1. • Introduced new Costa loyalty card system across all sites. Transactions with cards helped to push Average Transaction Value up by 73 cents. • Redesigned T&P adverts which helped to drive ODEON Kids attendance by 7%.• Devised defensive strategy for new competitor opening in Waterford with radio, print and PR initiatives. Maintained market share in 2015 ahead of budget despite aggressive competitive pricing.• Launched campaign for “Bargain Wednesday”, hit highest ever market share for Wednesday trading.• Led marketing activity with Coca Cola to increase transaction %. Included experiential activities: Coca Cola machine with free personalized name printed and Impulse Bank experience.• Introduced new initiatives including flash mobs, photo booth events and surprise seminars to drive record NPS score for Ireland – the highest of all regions.• Led media campaign for new €6 price point for Point Village. Secured record market share, highest of the year in 2014.

Citywest, Co. Dublin

Key Achievements• Achieved growth during 2013 despite the market decreasing by 30%. • Owned ATL and BTL activity (radio, TV, press, outdoor), POS, packaging, direct mail and social media.• Managed €1m+ (marketing & retailer rebate) budget. Prepared marketing plans for approval by UK MD. • Project managed Christmas promotion, growing market share by 3%, 2013 to 2014. Devised advertising strategy. Developed Christmas brochures, 500k issued in Irish Independent. Delivered 2,000 boxes consisting of 21,000 individual components, and online gift guide for journal.ie that drove 2,000 visitors to Canon.ie.• Managed free training programme for camera purchase. Led a team of 5 staff, training 300+ customers. Clear ROI with over 30% customers stating course influenced decision to purchase. • Worked with agency and UK team on PR strategy. Recorded press coverage to AVE of €900k. (2013)• Managed digital marketing strategy. Increased Facebook fans for retailer from 800 to 9,000. Worked with retailers and provided SEO tips. Encouraged retailers to update product pages with web banners, images and videos to drive transaction %.• Worked with DSG Ireland to increase printer sales by 200% via 2FM’s Breakfast with Hector radio promotion.• Introduced program to track Point of Sale, adopted by other European sales offices.• First country to run an online webinar. Booked speaker and invited guests, with 250 guests attending

Diploma, Radio Production

Professional Diploma, Digital Marketing

Diploma, Stockbroking Investment, First-Class Honours

Bachelor’S Degree, Bachelor Of Business Studies Degree, First-Class Honours