Founder & PresidentBuilding and maintaining a compelling and consistent brand presence in the outdoor industry. Seeking out and building partnerships with industry leading manufacturers and representatives. Driving sales in specialty retail while building relationships and introducing brands to national key accounts. Principal Representative for the following brands:Mountain HardwearReima EXPEDDeuterRumplFactionUnited ShapesGood To-GoJulbo Eyewear

Drove results for Patagonia's wholesale in fly fishing specialty retail. Traveled a previously neglected territory building relationships back up, prospected and built new business relationships while accelerating the output of current partners in the largest geographic territory in North America. Key accomplishments:• Achieved 70% growth in 3 years and forecasted to double the territory in year 4.• Built 3 accounts in the territory up to key national accounts.• Developed and led an Omni Channel strategy to drive wholesale sales in cities with in-house Patagonia retail stores. Piloted the program in Chicago, increasing wholesale sales by 450%. • Awarded salesperson of the season for 4 of 7 completed seasons in wholesale.• Appointed to represent the fishing department on the Patagonia Environmental Grants Council through a peer vote; oversaw the distribution of $800k in environmental grants through our wholesale partnerships.• Created and marketed Patagonia’s fly fishing’s top-selling logo in the Midwest territory and second in North America.• Built and maintained strong client relationships within the outdoor specialty retail industry.• Recognized as an expert in the specialty retail business with an emphasis on person-to-person sales, co-operative events, and community activation.• Worked directly with product designers and marketing to provide the best possible products and programs for wholesale customers.

Provided daily oversight of store operations and a staff of 12. Executed all staff training and development while empowering employees to grow and take on new responsibilities. Budgeted and created a product assortment to drive revenue based on analyzing past sales. Key accomplishments:• Instilled the meaning and importance of customer service to staff; empowered employees while promoting and monitoring the quality of service through feedback, training, and leading by example.• Formulated an annual fiscal business plan in conjunction with the manager that achieved business objectives and increased sales.• Screened, interviewed, and hired employees who pursue passions in line with Patagonia’s philosophy.• Created and implemented a marketing strategy biased on building a local email database for community outreach and events that Patagonia took nationally to all stores.

Managed the stockroom shipping and receiving staff while maintaining my role as the top sales floor lead. Key accomplishments:• Developed and presented new marketing ideas through events, that included movie premiers, outdoor education and celebrity speakers.• Partnered with local business to develop and market a robust events calendar averaging 50+ attendees bimonthly.

Managed Salmonstock retail store lead RRF merchandising development while supporting community outreach and fundraising in opposition to the proposed Pebble Mine. Key accomplishments:-Raised significant funds by running the RRF retail store and guiding perspective donors in Bristol Bay. -supported community outreach and organization for Bristol Bay EPA hearings and the Bristol Bay Fisheries Reserve conservation campaign.-Instructor at the Trout Unlimited Bristol Bay River Academy

-Guide fly fishing and spin reel fishing on the Mulchatna and Koktuli Rivers for the month of July-Provide the best possible customer service in a variable environment with extremely long days -Construct Camp and utilize problem solving skills with limited supplies