Doug Sullivan Email & Phone Number

Columbus, Ohio Metropolitan Area

Powell, Ohio

Established culture, vision, and mission for both entities in launch and building of vertically integrated enterprise. Provided leadership across all levels in areas of strategy development and policy value determination.Oversaw daily operations, which included employee recruitment, vendor negotiation, and regulatory compliance. Established domestic and international distribution channels, with call points that included c-suite executives and ownership. Negotiated favorable… Show more Established culture, vision, and mission for both entities in launch and building of vertically integrated enterprise. Provided leadership across all levels in areas of strategy development and policy value determination.Oversaw daily operations, which included employee recruitment, vendor negotiation, and regulatory compliance. Established domestic and international distribution channels, with call points that included c-suite executives and ownership. Negotiated favorable reduced raw ingredient and manufacturing contracts with suppliers, manufacturers and distribution companies due to consistently increasing sales volume. Conducted employee sales training and product knowledge classes monthly.* Grew Plume Tech sales from zero to $330,000 in under 11 months, with stores achieving #9 ranking east of Mississippi River, as rated by industry journal. Funded start-up of 2nd brick and mortar location 100% with profits from 1st store, with zero out-of-pocket additional investment needed.* Developed sales forecasting model that accurately predicted monthly sales and minimized product on hand in warehouse. Simultaneously negotiated priority manufacturing status during periods of increased demand, which reduced waste of out of date product by 20% and freed up cash flow for marketing.* Increased sales by 250% month-over-month by securing Wright Patterson A.F.B. electronic cigarettes account as part of its recommendations for smoking cessation. Developed tobacco harm reduction program in concert with base counselors, delivering multiple presentations to base medical staff and enlisted personnel.* Launched loyalty reward card program in response to opening of 6 competing stores in Dayton area, which staved off customer loss and increased sales 60% the following year. Show less

Developed and executed marketing strategies in sale of implantable pacemakers, implantable cardioverter defibrillators (ICDs), bi-ventricular ICDs (heart failure devices), and loop recorders to physicians and key hospital administrators in 24/7/365 on-call role. Led and coached team of clinical specialists to provide best-in-class service. Educated physicians and nursing staff on new products and features. Developed key opinion leaders (KOLs) and organized speaking events that connected… Show more Developed and executed marketing strategies in sale of implantable pacemakers, implantable cardioverter defibrillators (ICDs), bi-ventricular ICDs (heart failure devices), and loop recorders to physicians and key hospital administrators in 24/7/365 on-call role. Led and coached team of clinical specialists to provide best-in-class service. Educated physicians and nursing staff on new products and features. Developed key opinion leaders (KOLs) and organized speaking events that connected electrophysiologists with referring physicians. Organized patient support networks.Engaged physicians to pitch products for procedures based on specific treatment algorithms of device features. Reviewed patients’ histories with staff to determine implant needs. Teamed with device clinics to check progress of patients with implanted devices. Upsold implants at scrub-in station, collected implant equipment, and set up device programmers. Discussed implant strategies and devices with EP lab staff. Advised physicians on hardware/software procedures. Conducted negotiations for volume of product purchased by labs’ anticipation of quarterly implanting needs. Assisted with price negotiations for all of OhioHealth.* Exceeded sales plan goals and targets 8 of 12 quarters.* Ranked #1 nationally for implantable loop recorders (“Reveal” device for syncope diagnosis and management).* Recognized nationally for development and implementation of Sudden Cardiac Arrest pathways and protocols.* Partnered with Central Ohio Primary Care to develop process for generating low ejection fraction (less than 35%) warning letters that recommended patient referral to electrophysiologists. Partnered with COPC-owned Echo Labs and incorporated flagging on EMR. Grew loyalty from Medtronic-friendly EPs and won business from competitive implanters. Show less

Provided market development and education for all cardiac device therapies (sudden cardiac arrest, heart failure, and syncope). Worked with physicians, nurses, and hospital executives to enact change and grow market for Implantable Cardioverter Defibrillator (ICD) implants. Implemented use of Ejection Fraction (EF) and Sudden Cardiac Arrest (SCA) risk in clinical order sets. Identified and developed local speakers; assisted in preparation for presentations. Developed and leveraged customer… Show more Provided market development and education for all cardiac device therapies (sudden cardiac arrest, heart failure, and syncope). Worked with physicians, nurses, and hospital executives to enact change and grow market for Implantable Cardioverter Defibrillator (ICD) implants. Implemented use of Ejection Fraction (EF) and Sudden Cardiac Arrest (SCA) risk in clinical order sets. Identified and developed local speakers; assisted in preparation for presentations. Developed and leveraged customer relationships to capture competitive market share.* Exceeded performance targets every quarter during tenure in role.* Launched and managed most active and productive Partner’s in Preventing SCA program in US, resulting in increased utilization of device therapies.* Created and instituted hospital wide SCA risk statement through Electronic Health Records (HER) and Echo software. Developed and implemented system/process for direct referral from cath lab to EP lab.* Drafted and submitted updated discharge orders to include specific device therapy utilization, which were published in hospital “Healthy Heart” Book. Organized and facilitated multiple hospital grand rounds that showcased therapies utilizing nationally known speakers.* Played key role in developing and instituting national SCA awareness campaign.* Developed device clinic upgrade process tools that led to national initiative adopted company-wide.* Developed key tools for SCA Awareness, which included EMR scrubbing, EF trackers, and updated discharge orders.* Six-time winner of Therapy Sales Representative of the Quarter and key member of National District of the Year.* Nationally recognized for significant contributions to market development deliverables. Show less

Developed and executed sales and marketing plans for cardiovascular and diabetes therapies.* Selected as one of five representatives nationally to represent Bristol-Myers Squibb at American Diabetes Association meeting for outstanding product and disease state knowledge. Appointed to represent region’s customer solutions team for Plavix. Regional Vision Award. District Vision Award. District Leadership Award. Representative of the Year, Midsouth Region. Best Acting District Business… Show more Developed and executed sales and marketing plans for cardiovascular and diabetes therapies.* Selected as one of five representatives nationally to represent Bristol-Myers Squibb at American Diabetes Association meeting for outstanding product and disease state knowledge. Appointed to represent region’s customer solutions team for Plavix. Regional Vision Award. District Vision Award. District Leadership Award. Representative of the Year, Midsouth Region. Best Acting District Business Manager Award. District Mentor. Multiple Pinnacle Trip Winner. Show less

Interviewed, trained, and mentored new hires and transferred Territory Business Managers. Completed Management Candidate program. Co-developed Ohio and mid-south region business plan. Organized and facilitated advanced Pravachol training program for HISG, CMRS, and both Columbus districts. Completed training management business planning .

Grew business from 1 team member reaching 100% of sales plan target to 7 of 8 team members reaching 100% of target over 9-month period. Successfully promoted two representatives through Advance process. Created mentor program, providing additional support to relatively young team. Launched Journal Club meetings, formed to improve team knowledge and sales skills. Facilitated best practices workshop that instructed on time management, routing, and sales techniques.

Cardiovascular and Diabetes Specialist (1998-1999) | Territory Business Manager (1997)