Douglas Wright Chart. PR, FAICD, FPRIA, FAIM, CPMFounder and Chief Executive Officer, Wrights Director, Australian Council of National Trusts Director, Public Relations and Communication AustraliaCreativity is at the heart of all great communication campaigns. Curiosity and seeking different ways to achieve success spark creativity. I am an accomplished practitioner in public relations and corporate advisory with more than 35 years industry experience. As the founder and managing director of Wrights, I have led strategic campaigns for high-profile clients. My expertise spans issues and crisis management, with a particular focus on transparent and ethical communication.Before founding Wrights, I headed Ogilvy Public Relations in Australia, and had extensive experience managing large-scale campaigns for global brands and government entities. I also served as Chair of the Asia-Pacific Region board for Worldcom Public Relations Group, where I led initiatives that drove a 75% growth in membership across high-growth markets such as India and China.Beyond public relations, I have an extensive background in governance, serving on several boards including the St Vincent’s Institute of Medical Research, Olympic Park Sports Medicine Centre, and the Victorian Government Small Business Advisory Council. I am passionate about small business development, medical research, sport and heritage, reflected in my roles with the Australian Bankers’ Association Small Business Forum and as a founding director of the St Vincent’s Institute Foundation.I have achieved peer recognition as a Chartered Public Relations Practitioner (UK), a Fellow of the Australian Institute of Company Directors, the Public Relations Institute of Australia, and the Australian Marketing Institute and have contributed to the public relations industry through my role on the national board of Public Relations and Communication Australia.In addition to my professional commitments, I am an avid sports enthusiast with a passion for cricket, horse racing, tennis and billiards. Key Achievements:- Founder of Wrights - Former Chair of the Asia-Pacific Region board for Worldcom Public Relations Group, driving significant regional growth- Former Head of Ogilvy Public Relations in Australia- Strong advocate for ethical and transparent communication, particularly in crisis management- Extensive board experience with organisations in business, medical research, sport and heritage sectors