Doug Marshall Email & Phone Number

London, England, Gb

United Kingdom

London, England, United Kingdom

After a period of freelance consulting, I founded and led Achieve B2B Marketing. During this time I:● Launching The Business of Training Conference in October 2023● Developed a commercial strategy that tripled profits for one client● Wrote the training marketing strategy for a major institution● Delivered a digital-first campaign that delivered 167 webinar registrants● Enabled a scenario-training client to generate 112 leads from one speaking slot● Increased unique users for a client by 34% year-on-year● Launched an innovative online open day for training company● Project-managed three website builds

B2B marketing training

London, United Kingdom

Reporting directly to the CEO, I led the marketing function of this global B2B information, training, events, and membership plc. Key achievements:• Created the ground-breaking Wilmington Marketing Academy to elevate marketing and enhance commercial success across our healthcare, charities, and finance businesses, upskilling and elevating marketing teams globally.• Launched company-wide SOSTAC® planning programme to transform the marketing function, implement marketing strategies and add value throughout our multiple B2B businesses.• Built a community of subscription, events, and professional education marketers, developing the teams in lead generation, content marketing, data management, customer listening, marketing automation and marketing planning.• I was instrumental in rolling out marketing data and automation tool Marketo in key businesses, dramatically improving both quality and volume of lead generation.I also managed the Wilmington brand, its digital hub and social media channels.

London, United Kingdom

I managed the P&L and strategy of a multi-million pound online information and events business, leading content, marketing and sales teams. I managed multiple information brands including KFTV and The Knowledge.• Launched online lead generation subscription service Production Intelligence in October 2011; achieving 6 figure revenues within a year. • Relaunched KFTV, the international film locations website; quickly growing revenues and users.• Tripled profits in industry-leading awards event.• Transformed print-reliant business into highly profitable digital venture by developing and launching subscriptions, events and training services.

London, United Kingdom

Initially led UK business, and then European arm, of newly-created joint venture Muze, part of Wilmington plc. The company provided content services to leading European entertainment eCommerce sites. Responsible for leading, content, sales, marketing, and business strategy. Key achievements:• Led a sales team that won multiple £100K+ agreements from several major European eCommerce companies.• Launched additional digital content services, such as music clip streaming, video games content and artwork library that grew profits by 25% in one year alone.• Launched the subscription website searchMuze.co.uk, which became the standard information tool for the UK music and video retail industry. It achieved ‘Highly Commended’ at the DPA Awards in June 2002.• I grew the European business from a predominantly print-based music information service to the leading entertainment content provider for European e-commerce companies.

London, United Kingdom

I was subscriptions sales and marketing manager for the BRAD Group and the Production Guide. I managed marketing, sales and distribution of online data services business. I launched pioneering digital media research tool BRAD, relaunched annual directory Production Guide and successfully directed the merger of sales and marketing teams following an acquisition.

Education record

Education record