Doug Marshall Email and Phone Number
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I'm an experienced B2B marketing leader with extensive success in organisations serving both the public and private sectors.My career includes significant work in the regulatory and compliance sectors. This includes organisations such as the Chartered Institute of Export & International Trade and the International Compliance Association.I have substantial expertise in brand management, including leading the rebranding of the Institute of Export & International Trade to Chartered status in July 2024. Before joining the Chartered Institute, I ran Achieve B2B Marketing, a consultancy serving membership bodies and training companies. I also co-launched the Business of Training Conference - one of my proudest professional achievements!I have worked for some of the leading B2B information, training and events companies, including Wilmington plc and Emap.
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Head Of MarketingThe Chartered Institute Of Export & International TradeLondon, England, Gb
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Head Of MarketingThe Chartered Institute Of Export & International Trade Nov 2023 - PresentUnited Kingdom -
Marketing ConsultantAchieve B2B Marketing Sep 2019 - Nov 2023London, England, United KingdomAfter a period of freelance consulting, I founded and led Achieve B2B Marketing. During this time I:● Launching The Business of Training Conference in October 2023● Developed a commercial strategy that tripled profits for one client● Wrote the training marketing strategy for a major institution● Delivered a digital-first campaign that delivered 167 webinar registrants● Enabled a scenario-training client to generate 112 leads from one speaking slot● Increased unique users for a client by 34% year-on-year● Launched an innovative online open day for training company● Project-managed three website builds -
Senior AssociateMomentum Itsma Aug 2022 - Oct 2023B2B marketing training -
Group Head Of MarketingWilmington Plc Aug 2015 - Aug 2019London, United KingdomReporting directly to the CEO, I led the marketing function of this global B2B information, training, events, and membership plc. Key achievements:• Created the ground-breaking Wilmington Marketing Academy to elevate marketing and enhance commercial success across our healthcare, charities, and finance businesses, upskilling and elevating marketing teams globally.• Launched company-wide SOSTAC® planning programme to transform the marketing function, implement marketing strategies and add value throughout our multiple B2B businesses.• Built a community of subscription, events, and professional education marketers, developing the teams in lead generation, content marketing, data management, customer listening, marketing automation and marketing planning.• I was instrumental in rolling out marketing data and automation tool Marketo in key businesses, dramatically improving both quality and volume of lead generation.I also managed the Wilmington brand, its digital hub and social media channels. -
Publishing And Marketing DirectorWilmington Plc Feb 2009 - Aug 2015London, United KingdomI managed the P&L and strategy of a multi-million pound online information and events business, leading content, marketing and sales teams. I managed multiple information brands including KFTV and The Knowledge.• Launched online lead generation subscription service Production Intelligence in October 2011; achieving 6 figure revenues within a year. • Relaunched KFTV, the international film locations website; quickly growing revenues and users.• Tripled profits in industry-leading awards event.• Transformed print-reliant business into highly profitable digital venture by developing and launching subscriptions, events and training services.
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Publishing And Marketing DirectorWilmington Plc Mar 2000 - Feb 2009London, United KingdomInitially led UK business, and then European arm, of newly-created joint venture Muze, part of Wilmington plc. The company provided content services to leading European entertainment eCommerce sites. Responsible for leading, content, sales, marketing, and business strategy. Key achievements:• Led a sales team that won multiple £100K+ agreements from several major European eCommerce companies.• Launched additional digital content services, such as music clip streaming, video games content and artwork library that grew profits by 25% in one year alone.• Launched the subscription website searchMuze.co.uk, which became the standard information tool for the UK music and video retail industry. It achieved ‘Highly Commended’ at the DPA Awards in June 2002.• I grew the European business from a predominantly print-based music information service to the leading entertainment content provider for European e-commerce companies.
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Sales & Marketing ManagerEmap Mar 1996 - Mar 2000London, United KingdomI was subscriptions sales and marketing manager for the BRAD Group and the Production Guide. I managed marketing, sales and distribution of online data services business. I launched pioneering digital media research tool BRAD, relaunched annual directory Production Guide and successfully directed the merger of sales and marketing teams following an acquisition.
Doug Marshall Skills
Doug Marshall Education Details
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Hayesbrook School -
West Kent College
Frequently Asked Questions about Doug Marshall
What company does Doug Marshall work for?
Doug Marshall works for The Chartered Institute Of Export & International Trade
What is Doug Marshall's role at the current company?
Doug Marshall's current role is Head of Marketing.
What is Doug Marshall's email address?
Doug Marshall's email address is do****@****plc.com
What is Doug Marshall's direct phone number?
Doug Marshall's direct phone number is +4420749*****
What schools did Doug Marshall attend?
Doug Marshall attended Hayesbrook School, West Kent College.
What skills is Doug Marshall known for?
Doug Marshall has skills like Digital Marketing, B2b, Digital Media, Email Marketing, Strategy, Event Management, Marketing, Social Media, Digital Strategy, Content Strategy, Lead Generation, Subscriptions.
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Doug Marshall
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