With over a decade of professional experience, my journey has been characterized by a relentless pursuit of sales excellence and entrepreneurial innovation, currently exemplified at ProductPlan. My core competencies lie in software sales, strategic planning, and market penetration, all fueled by a mission to deliver market-leading solutions. At ProductPlan, my alignment with the company's mission to streamline product management and my diverse experience have been pivotal in driving growth and seeing a successful start-up exit.As a co-founder at Onus Optics, I've embraced the challenge of disrupting the eyewear industry with a unique product that promises both style and health benefits. Leveraging my expertise in building go-to-market strategies and establishing brand presence, we've navigated the start-up landscape with agility and creativity. My role is instrumental in finding product-market fit and spearheading sales and marketing initiatives, ensuring Onus Optics resonates with our target audience and stands out in a competitive market.