Doug Pollack Email & Phone Number

Kinetiq pushes the boundaries of TV & video intelligence with the first and only unified, global platform to measure the complete spectrum of paid, earned and owned video media with the speed and precision of digital. The Kinetiq platform empowers marketers, technology partners and content owners with audience metrics and analytics in real-time, providing the critical data and transparency needed to make informed decisions.In this role, I am responsible for the Strategy, Productization,… Show more Kinetiq pushes the boundaries of TV & video intelligence with the first and only unified, global platform to measure the complete spectrum of paid, earned and owned video media with the speed and precision of digital. The Kinetiq platform empowers marketers, technology partners and content owners with audience metrics and analytics in real-time, providing the critical data and transparency needed to make informed decisions.In this role, I am responsible for the Strategy, Productization, and Monetization of various assets/solutions, including but not limited to:o Ad catalog and Advertising productso Audience Measuremento Content Ingesto Digital Audience Targeting Show less

Kinetiq is the world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.In this role, I am responsible for the Strategy, Productization, and Monetization of various assets/solutions, including but not limited to:o Ad catalogo Audience Measuremento Digital Audience TargetingAbout Kinetiq:Kinetiq is taking a bold new approach to TV data and analytics… Show more Kinetiq is the world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.In this role, I am responsible for the Strategy, Productization, and Monetization of various assets/solutions, including but not limited to:o Ad catalogo Audience Measuremento Digital Audience TargetingAbout Kinetiq:Kinetiq is taking a bold new approach to TV data and analytics. Through the union of iQ Media and 4C’s Teletrax, Kinetiq’s intelligent monitoring, measurement and signaling solutions offer the most comprehensive view of TV performance across global, national and local markets. Kinetiq delivers valuable insights on audiences and engagement across all paid, earned and sponsorship investments. Brands, agencies, broadcasters and ISVs like Mercedes-Benz, Fox Broadcasting Company, and Google use Kinetiq to better understand their true ROI on TV, locally and globally. Headquarters are located in Philadelphia and Eindhoven, Netherlands. Visit www.kinetiq.tv for more information. Show less

Orlando, Florida Area

Responsible for the P&L, product, sales, operations, marketing, and overall strategy of the Lotame TV businessSome of the products and services we provide are: - Creating a custom device graph (unifying consumer touchpoints) - from mobile and web to TV exposure/viewership and CRM - TV DMP that allows sellers to overlay 1st, 2nd, and 3rd party audience data on top of TV viewership to identify areas where audiences over index - to increase linear sales and… Show more Responsible for the P&L, product, sales, operations, marketing, and overall strategy of the Lotame TV businessSome of the products and services we provide are: - Creating a custom device graph (unifying consumer touchpoints) - from mobile and web to TV exposure/viewership and CRM - TV DMP that allows sellers to overlay 1st, 2nd, and 3rd party audience data on top of TV viewership to identify areas where audiences over index - to increase linear sales and optimize linear inventory - Reports for brands that shows how well previously run linear campaigns performed in reaching the intended audience and how to better optimize the campaigns moving forward - Multi-touch attribution reporting across digital and linear, looking at foot traffic, web visit, and purchase conversions - Re-targeting of linear exposures (ad and content) in digital ecosystem Show less

Orlando, Florida Area

• Responsible for licensing Lotame's technology to companies who can benefit - publishers, networks, agencies, brands, ad tech companies, research companies, etc.• Utilizing my experience, I have been cutting edge with finding new industries to obtain value from our technology as well as selling to strategic clients• First to license the DMP to new industries - mobile (2014), ad-tech (2014), Smart TV (2016), Local Broadcast TV (2016), and mar-tech (2016)• Work closely with the… Show more • Responsible for licensing Lotame's technology to companies who can benefit - publishers, networks, agencies, brands, ad tech companies, research companies, etc.• Utilizing my experience, I have been cutting edge with finding new industries to obtain value from our technology as well as selling to strategic clients• First to license the DMP to new industries - mobile (2014), ad-tech (2014), Smart TV (2016), Local Broadcast TV (2016), and mar-tech (2016)• Work closely with the Market Solutions team, selling forward-looking uses and features/products of our DMP• Reached my 2016 annual sales goal in the first quarter Show less

Columbia, Md & Orlando, Fl

Lotame empowers innovative publishers, agencies, and brands to unlock the full value of their audience data with its industry-leading data management platform, Crowd Control. Our clients leverage Crowd Control to collect unstructured audience data, irrespective of the source, and convert that audience data into insights and analytics, which allows them make informed decisions and increase ROI of their data assets.In this role, I was responsible for...• Setting the long-term… Show more Lotame empowers innovative publishers, agencies, and brands to unlock the full value of their audience data with its industry-leading data management platform, Crowd Control. Our clients leverage Crowd Control to collect unstructured audience data, irrespective of the source, and convert that audience data into insights and analytics, which allows them make informed decisions and increase ROI of their data assets.In this role, I was responsible for...• Setting the long-term strategy for the company, along with executives• Creating strategic partnerships - those that generate revenue directly for Lotame, those that generate revenue indirectly for Lotame, and those that align with our long-term strategies• The creation and ownership of the following partnerships (in addition to many others): PubMatic, IBM, Twitter, Kantar Shopcom, BlueKai, eXelate, Add This, i-behavior, Acxiom, and LiveRamp• The positioning and pitches for Sales team• Ad hoc strategic analyses for both our company and clients, including but not limited to: market analyses, competitive analyses, and ROI analyses• Presentations and company metrics for board of directors and investors• The long-term strategy of platform clients such as Orange (France Telecom), Targeted Victory (digital agency for Mitt Romney and RNC), Universal Music Group, Wize Commerce (Nextag.com), and WebMD• Strategic recommendations to the following departments: Corporate, Sales, Product, Business development, and Data Sales Show less

Columbia, Md

Lotame empowers innovative publishers, agencies, and brands to unlock the full value of their audience data with its industry-leading data management platform, Crowd Control. Our clients leverage Crowd Control to collect unstructured audience data, irrespective of the source, and convert that audience data into insights and analytics, which allows them make informed decisions and increase ROI of their data assets.In this role, I...• Led the Platform Operations, Tech Support… Show more Lotame empowers innovative publishers, agencies, and brands to unlock the full value of their audience data with its industry-leading data management platform, Crowd Control. Our clients leverage Crowd Control to collect unstructured audience data, irrespective of the source, and convert that audience data into insights and analytics, which allows them make informed decisions and increase ROI of their data assets.In this role, I...• Led the Platform Operations, Tech Support, and Research teams in addition to the Data Analytics and Data Sales teams.• Led much of the operations for Lotame’s DMP – implementation, consultation, being product experts internally and externally, running tech support, analyzing data and creating research reports – in addition to all of the same functions I previously had as Director of Data Sales & Analytics• Continued to run the Data division and led annual revenue growth of 34% YoY, and almost 1,900% from when I took over the Data business• Worked closely with finance, engineering, product, platform sales, marketing, and client service teams – helped formulate pricing structures for platform and data, helped formulate billing procedures, helped productize, responsible for biz dev efforts, educated sales on ops procedures and new products, worked with marketing for PR pieces and sales collateral for both platform and data, and helped manage the clients. Show less

Lotame™ is the leader in audience data intelligence. Crowd Control™, Lotame’s Audience Data Management Platform, captures and activates publisher’s most valuable asset: demographic, interest, and action level audience data. Lotame Smart Data™ provides marketers with one of the most extensive and effective sources of audience targeting segments for online brand campaigns. The Lotame Media Group™ brings together the power of both the Crowd Control platform and Lotame Smart Data into a… Show more Lotame™ is the leader in audience data intelligence. Crowd Control™, Lotame’s Audience Data Management Platform, captures and activates publisher’s most valuable asset: demographic, interest, and action level audience data. Lotame Smart Data™ provides marketers with one of the most extensive and effective sources of audience targeting segments for online brand campaigns. The Lotame Media Group™ brings together the power of both the Crowd Control platform and Lotame Smart Data into a full-service advertising network that serves brand marketers and their agencies. Lotame is a member of the Network Advertising Initiative (NAI), the Interactive Adverting Bureau (IAB), the Direct Marketing Association (DMA) and the Online Publishers Association (OPA).In this role, I...• Led Data Sales Team in addition to Data Analytics (Operations) Team, acting as the GM for the Data Division of our company• Created sales commission plans, sales goals, sales strategies, sales processes, etc.• Created all operations process and strategies (including data acquisition strategies – who to work with, how to work with them, what the pricing should be, etc.)• Was responsible for marketing strategies for data sales and data acquisition• Was responsible for goals set – revenue and margin goals Show less

Lotame™ is the leader in audience data intelligence. Crowd Control™, Lotame’s Audience Data Management Platform, captures and activates publisher’s most valuable asset: demographic, interest, and action level audience data. Lotame Smart Data™ provides marketers with one of the most extensive and effective sources of audience targeting segments for online brand campaigns. The Lotame Media Group™ brings together the power of both the Crowd Control platform and Lotame Smart Data into a… Show more Lotame™ is the leader in audience data intelligence. Crowd Control™, Lotame’s Audience Data Management Platform, captures and activates publisher’s most valuable asset: demographic, interest, and action level audience data. Lotame Smart Data™ provides marketers with one of the most extensive and effective sources of audience targeting segments for online brand campaigns. The Lotame Media Group™ brings together the power of both the Crowd Control platform and Lotame Smart Data into a full-service advertising network that serves brand marketers and their agencies. Lotame is a member of the Network Advertising Initiative (NAI), the Interactive Adverting Bureau (IAB), the Direct Marketing Association (DMA) and the Online Publishers Association (OPA).In this role, I...• Created and led newly formed department• Re-structured our existing taxonomy for ourselves and outside companies to use• Analyzed and evaluated the various data points we had• Responsible for quality control of data points and categorization• Supported Data Sales team much in the same fashion as I had with Advertising Sales (put audiences/targets together, created pricing, gave strategic recommendations, provided inventory numbers) Show less

Lotame™ is the leader in audience data intelligence. Crowd Control™, Lotame’s Audience Data Management Platform, captures and activates publisher’s most valuable asset: demographic, interest, and action level audience data. Lotame Smart Data™ provides marketers with one of the most extensive and effective sources of audience targeting segments for online brand campaigns. The Lotame Media Group™ brings together the power of both the Crowd Control platform and Lotame Smart Data into a… Show more Lotame™ is the leader in audience data intelligence. Crowd Control™, Lotame’s Audience Data Management Platform, captures and activates publisher’s most valuable asset: demographic, interest, and action level audience data. Lotame Smart Data™ provides marketers with one of the most extensive and effective sources of audience targeting segments for online brand campaigns. The Lotame Media Group™ brings together the power of both the Crowd Control platform and Lotame Smart Data into a full-service advertising network that serves brand marketers and their agencies. Lotame is a member of the Network Advertising Initiative (NAI), the Interactive Adverting Bureau (IAB), the Direct Marketing Association (DMA) and the Online Publishers Association (OPA).In this role, I...• Worked directly with publishers/websites to get technology implemented on their pages• Came up with pricing, available inventory, and strategic recommendations for Advertising Sales team to pitch in response to RFPs• Delivered hundreds of online advertising campaigns, hundreds of millions of ad impressions, and millions of dollars• Optimized campaigns based on various success metrics (clicks, conversions, survey responses, etc.)• Authored a patent for optimizing the delivery of campaigns based on click-through-rate• Created a pacing sheet for the Business Intelligence team utilizing SQL, Microsoft Excel formulas, and Microsoft Excel macros• Created End of Campaign Reports by querying database using SQL, running regressions analyses using R, and running hypothesis tests using a spreadsheet I created in Excel Show less

Ms, Applied Mathematics And Statistics, 3.6

Activities and Societies: Varsity Men's Soccer Team

Bs, Applied Mathematics And Statistics, 3.6

Activities and Societies: Varsity Men's Soccer Team