Doug Spring Email & Phone Number

Reported directly to VP of Marketing and Director of Marketing to support promotions, identify targeted players, and analyze promotions effectiveness through database analysis.  Increased service to customers by building marketing database and tracking all promotions to players. Reporting of all promotions to service agents reducing confusion, errors and workload.  Conversion of systems from Fox Pro to Sql Server and SSIS for automated file-processing. Introduced enhanced auditing procedures through database development and integration with third party databases. Member of team to implement new Kiosk software, determine best use, setup and processing procedures. Analysis of players’ response rates to direct mail, email promotions, and return on investment. Creative use of SSRS Automated and Ad Hoc reporting from multiple databases and data warehouses to reduce the need for additional expensive software packages.

Direct and manage overall analysis, management, strategic business direction, planning, daily operations, employee management, and resolution of operational issues. Oversee the entire aspects of marketing and advertising; as well develop plans to overcome volatility in the market.  Developed business; consistently one of the top stores in the Sacramento region. Providing management insights and direction. Trained staff on client service, efficiency and developed action plans while fostering an environment of teamwork.  Designed, developed, and implemented marketing plans based on analysis and assessment of the company’s current business status, market trends, and industry standards. Monitored the effectiveness and reliability of marketing and advertising materials, while promoting the business in community and sporting events. Created SQL server database warehouse to analyze trends in client retention, upgrade services sold, coupon redemption, employee performance, and store performance over time.

Researched business processes and Oracle databases for more effective ways to track trade and commission information while improving services to clients based on the company’s unique business model.Member of team to implement a $500,000 project of implementing software and procedures. Worked closely with the Project Manager, processors, trading department and clients conducting interviews and systems analysis to develop specifications and implementation strategies. Created requirements documents, programming specifications, budget and timeline estimates for new web portal. Presented mock up of proposed web site to executives, team members, users, clients and programmers.

Managed growth and developed new products by increasing efficiencies in information flow and creating systems designs and implementing changes while managing risks. Researched for the most comprehensive and cost-effective solutions, including software products and business partners. * Recommended, implemented, managed, and marketed the record keeping product which is the company’s flag ship product.* Managed the development of systems and procedures to efficiently manage the administration of 700 retirement plans. Actively involved in developing client management software, quality control documents, payroll processing, payment distributions, and investment source system interfaces and standards.* Researched and negotiated contracts, interfaces and product improvements with investment trading companies, mutual fund companies, and trust companies.* Oversaw a staff of six record keepers and a team of six IT specialists and programmers.