Doug Sticksel Email & Phone Number

Minneapolis, MN, US

St Paul, MN, US

St Paul, MN, US

Eden Prairie, Minnesota, US

Cincinnati, OH, US

Cincinnati, Ohio, US

Cincinnati, Ohio, US

• Responsible for the delivery of the entire $150 Million North America Gillette Deodorant and Body Wash
• Increased Gillette profitability by 74% through focused growth on base business and reduction in non-working dollars.
• Delivered 8 consecutive quarters of growth on core business driver, Gillette Clear Gel Deodorant.
• Grew total share growth on Gillette for the first time in 2+ Years, despite a 50%+ reduction in marketing spending.
• Designed and implemented “Built for Training” and “Pressure Points” campaigns, which delivered 36X increased engagement vs. category average. Delivered Highest Video Views and Social Engagement in Gillette History.

Cincinnati, Ohio, US

• Sr. Assistant Brand Manager – Old Spice
• Led design and implementation of Old Spice special packs and Holiday Program at top customers, driving 39% revenue improvement YOY, while achieving 90% sell through on full revenue product.
• Delivered 2012 Olympics initiative to market, which resulted in incremental merchandising opportunities in Mass and Drug channels.
• Developed marketing strategy and product development to gain distribution within the club channel to end a multi-year downturn in the club business.
• Led primary packaging restage and go to market transition plans with minimal disruption to the business.

Cincinnati, Ohio, US

Cincinnati, Ohio, US

Led whitespace expansion into a $3 Billion category initiative, successfully brought initiative to Project Establishment. Created the vision and led the strategy for our Portfolio Expansion initiative– enabling the business to drive global scale, by creating innovation pipeline planning and initiative simplification. Led the strategic planning through.

Cincinnati, Ohio, US

Lead business analysis by market, customer, and variant to determine the top growth opportunities for Crest Hispanic. Created a “Size of the Prize” analysis to close the share gap with our top competitor. Analyzed and recommended a course of action to utilize existing brand equity with Oral-B consumers to implement a total oral health strategy. Assessed.

Educated company leaders on the topic of Online Gaming as a new, viable marketing vehicle; created and delivered a business plan aligning their business capabilities with this new industryResearched and interviewed gaming industry experts to better understand the marketplace and its opportunities.

Richfield, Minnesota, US

Forecasted category performance and developed corresponding product assortments and promotional strategies. Researched consumer purchase patterns and industry details; recommended a unique sales strategy to increase revenues and market share through aggressive pricing and promotions. Aligned business team goals to drive the overall Used Video Game.

Richfield, Minnesota, US

Rotated amongst three teams in two years: Used Games, Customer Centricity (“Buzz” Segment), and Mobile Phones.Developed initial pricing model, based on competitive research, to launch the used games business. Created product assortments designed specifically to attract a unique consumer base in selected test stores: analyzed performance and recommended the.

Richfield, Minnesota, US

Created a new budgeting process for the Regional Media Marketing Managers to track funding for region specific promotions, saving the team more than $1 million annually. Reduced average turnaround times for claim retrieval from 90 to 30 days by initiating a monthly report that facilitated communication between merchants and vendors.

Managed several multimedia campaigns from initial concept through final launch. Maintained vendor and internal relationships to ensure successful execution as well as creative integrity of the project. Analyzed market trends, sales histories, the competitive landscape, and existing brand positioning to develop an action plan to meet client goals. Created.

Minneapolis, MN, US

Mba, Brand And Product Managment

Ba, Journalism/Advertising