Doug Walker

Doug Walker Email and Phone Number

Managing Director @ OMD USA
Alpharetta, GA, US
Doug Walker's Location
Alpharetta, Georgia, United States, United States
Doug Walker's Contact Details

Doug Walker personal email

n/a
About Doug Walker

I’m an experienced marketing communication leader who has built brands and driven transactions in a wide variety of categories. I currently lead The Home Depot media business for OMD. I ran the pitch and built a team that develops 200+ campaigns a year for The Home Depot’s brand and promotional events group, audience driven business units, and retail media team. Prior to The Home Depot, I led the AT&T business at BBDO for 15 years. I know, 15 years, all on one account, unheard of in the agency business. But they say if you want to see real change, stay in one place for a while. It was that change that kept me engaged and challenged for 15 yearsI led a fully integrated team that managed a budget well over $1 billion. We created a lot of work that worked. We grew the wireless business from 20 million to 145 million subscribers. We established U-Verse TV and DIRECTV NOW as the fastest growing television services in their categories. And, we successfully launched a number of new devices working with all the major manufactures such as Apple, Samsung, LG, Motorola, Microsoft, and BlackberryWe not only grew AT&T's business, we also grew BBDO's adding the U-verse Television and Internet business in 2007, Business Solutions in 2010, Digital Life Home Automation and Security in 2012, and DIRECTV in 2016. And, if awards are your thing, we established AT&T as one of BBDO’s most awarded accounts winning hundreds of awards including four Effies, eleven Cannes Lions, and a Jay Chiat award for strategic excellence.There's a lot more I could share. Everything from working with major sponsorship properties like The Masters, Olympics, and NCAA Football and Basketball, to launching new channels on DIRECTV for Taylor Swift and Reese Witherspoon, to creating innovative programs like an unscripted, interactive show for teens that unfolded totally on social media. But, things like this are best shared in person. If you'd like learn more, it would be great to talk.

Doug Walker's Current Company Details
OMD USA

Omd Usa

View
Managing Director
Alpharetta, GA, US
Website:
omd.com
Employees:
4173
Doug Walker Work Experience Details
  • Omd Usa
    Managing Director
    Omd Usa
    Alpharetta, Ga, Us
  • Omd Usa
    Managing Director
    Omd Usa 2020 - Present
    New York, New York, United States
    Lead The Home Depot media business for OMD. I ran the pitch and built a team that develops 200+ campaigns a year for The Home Depot’s brand and promotional events group, audience driven business units, and retail media team.
  • Bbdo
    Evp Managing Director
    Bbdo 2004 - 2019
    Atlanta, Los Angeles, New York
    Led the AT&T consumer business, a top five U.S advertiser with a budget over $1 billion. The agency team was fully integrated (creative + media) and developed advertising for the Wireless, Internet, and DIRECTV business units. Since there's no way to share all we accomplished over 15 years, here's a few highlights. Opened a BBDO office in Los Angeles in 2017, 150 people strong, to service AT&T. Prior to this, the agency team was in Atlanta and New York. Directed the brand through three mergers starting with Cingular's acquisition of AT&T Wireless in 2004.Grew the wireless business from 20 million to 145 million subscribers, producing record low churn and average revenue per user.Established U-verse TV as the fastest growing TV service in it's category. Over a five year period, the brand grew from one million to six million subscribers.Launched DIRECTV NOW, a new streaming service, reaching 1.9 subscribers in two years. Successfully launched numerous new devices working with Apple, Samsung, Microsoft, LG, Motorola, and Blackberry.Developed integrated sponsorship programs for the Winter and Summer Olympics, NCAA Basketball and Football, The Masters, and NFL. Incited a movement against texting while driving bringing students face to face with the tragic outcome that could come from one simple text.Established AT&T as one of BBDO’s most awarded accounts winning hundreds of awards including four Effies, eleven Cannes Lions, and a Jay Chiat award for strategic excellence.Helped grow the account with the addition of the U-verse Television and Internet business in 2007, Business Solutions group in 2010, Digital Life Home Automation and Security in 2012, and DIRECTV in 2016.
  • Ddb
    Managing Partner
    Ddb 1988 - 2004
    I experienced consistent advancement from Account Director to Group Account Director to World Wide Account Director to Managing Partner. I ran a diverse group of accounts including American Airlines, Budget Rent a Car, Ben Hogan Golf, Borden Dairy, Footaction USA, Haggar Apparel, Nokia, NBA/Dallas Mavericks, Texas Commerce Bank/JP Morgan Chase, and the Texas Lottery. I also gained global experience as the Worldwide Account Director running American Airlines for seven years, leading this highly centralized account in 32 countries.

Doug Walker Skills

Interactive Marketing Digital Strategy Interactive Advertising Advertising Digital Marketing Creative Direction Outdoor Advertising Brand Architecture Relationship Marketing Mobile Marketing Brand Development Direct Marketing Customer Insight Media Planning Direct Mail

Doug Walker Education Details

Frequently Asked Questions about Doug Walker

What company does Doug Walker work for?

Doug Walker works for Omd Usa

What is Doug Walker's role at the current company?

Doug Walker's current role is Managing Director.

What is Doug Walker's email address?

Doug Walker's email address is do****@****bdo.com

What schools did Doug Walker attend?

Doug Walker attended Omnicom University, The University Of Georgia.

What skills is Doug Walker known for?

Doug Walker has skills like Interactive Marketing, Digital Strategy, Interactive Advertising, Advertising, Digital Marketing, Creative Direction, Outdoor Advertising, Brand Architecture, Relationship Marketing, Mobile Marketing, Brand Development, Direct Marketing.

Who are Doug Walker's colleagues?

Doug Walker's colleagues are Anastasiia Soldatkina, Panuchai (M) Sakanuchaichan, Keorapetse Motshwane, Milica Ćirović, Laura Dillon, Priyanka Tandon, Elie Zorba.

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