Karen Doyle Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

County Dublin, Ireland

Dublin, Ireland

I thrived working with IRS+ developing brand strategy with a commercial focus. IRS+ is an innovative and centralised media sales and marketing bureau, serving independent broadcast media channels.IRS+ was awarded the Marketing Innovation Award at the 2017 AIM awards. Marketing innovation is a catalyst for business growth and a key marketing responsibility. This award recognised how IRS+ developed an innovative approach to a business challenge in an extremely competitive sector.

Dublin, Ireland

My role as Account Director within PHD Media put my solid experience to the test. My personal and professional goal is to not only deliver brilliant, accountable, work for the clients I work on but to influence the industry in a positive way. I delivered effective strategic responses to communication briefs which delivered real results for our clients while innovating within media channels.I worked with great clients, for example, Mondelez Ireland, which includes iconic brands such as Cadbury Chocolate along with popular confectionery brands such as The Natural Confectionery Company. I loved working with the Irish Times which is constantly evolving as a news brand. My other clients included, Harvey Nichols, Capri Sun, National Transport Authority and Garmin. Key Responsibilities:• Reporting to the deputy managing director and managing director of PHD media. • Managing teams of managers and executives to ensure client service and high quality work was delivered at all times • Developing strategic media plans to deliver real business results • Creating strong working relationships with all other agencies on brand teams, including PR, creative and experiential agencies • Creating and delivering sophisticated presentations to both colleagues and clients on a very regular basis • Shortlisted for the Rising Star Award at the 2014 Media Awards, this award recognizes individuals who have made a significant contribution to the media industry • Attend marketing seminars and conference talks to remain informed on all industry developmentAcross all my work within PHD I increased my understanding of consumer behavior in order to shape how we communicate within an increasingly fragmented media landscape.

Level 5, Building 4, Dundrum Town Centre, Sandyford Road, Dublin 16

During my time with the Irish Daily Star I enjoyed an integrated role incorporating the commercial and marketing responsibilities for their glossy supplement Star Chic Magazine. I personally managed a large commercial portfolio, while working with the editorial team and advertisers alike to harness the communication power Star Chic’s 290,000 readers. My day to day responsibilities included client service, deadline management, budget management, creative response to advertising briefs and clear communication with both editorial and production teams.

This role allowed me to plan and implement integrated media campaigns for clients across various categories including Retail, FMCG and Telecommunications. I learned to understand, not only the communications objectives of my clients, but to also understand their business objectives and KPI's. This helped me to develop media plans to deliver the results needed. As part of this role, it was vital to work closely with external agencies including creative, PR, digital, research along with media owners in order to develop strong communications strategies.

I planned and managed large scale outdoor campaigns across a diverse portfolio of clients. I was responsible for all aspects of the outdoor campaign from planning, implementation, monitoring and post campaign analysis with client service at its core.

Bachelor Of Science - Bs, Food Business, 2:1

Digital Marketing, Distinction: 96%

Master Of Science - Ms, Marketing, 2:1