Dean Paddock Email & Phone Number

Calgary, Alberta, Canada

Instructor, Business Administration at the Chiu School of Business. Courses taught: Integrated Marketing and Digital Media, and Organizational Sustainability.

Calgary, Alberta, Canada

- Identifying opportunities to advance The Authority's north star vision and strategic plan- Leading and developing a diverse team of communications and marketing professionals- Overseeing strategic communications and marketing plans to advance YYC’s brand identity, broaden awareness of its programs, priorities and impacts, and increase its visibility across key stakeholder audiences- Leading community programs, government and media relations, digital engagement, internal communications, and creative - Managing reputational risk, emergency response as Public Information Officer, and advising executives on key issues

Calgary, Canada Area

- Lead and evolve the communications function through significant organizational changerelated to a new, disruptive five-year strategy including introduction of communications bestpractices and strategies, reorganization, development and augmentation of the team, andpositioning the function as a key, strategic business partner.- Oversee the development and execution of enterprise-wide change communicationsstrategies designed to shift audience perspectives about The Airport Authority, support a newbrand and vision, and change employee and other airport stakeholder behaviours toward animproved guest experience.- Lead the development of new and innovative approaches to communicating annual businessplans to better engage internal and external audiences.- Identify and implement enhanced communications tools, frameworks, and programsthat leverage technology while ensuring integrated and consistent approaches.- Develop crisis and emergency communications readiness in the role of Public InformationOfficer and designated media spokesperson.- Monitor industry news, as well as market-related news and events, in order to assessproactive opportunities for communications outreach and/or content creation.

Calgary, Canada Area

- Built TD’s brand and reputation in Western Canada by developing and managing an "always on" public relations strategy and acting as the primary spokesperson for the region- Provided strategic communications counsel to senior executives on internal engagement, change and issues management, media relations and crisis response- Led regional communications response to Fort McMurray fires; evacuating and closing branches, providing aid, and remote financial services for thousands of residents in need of basic necessities- Led communications planning for LGBTQ2+ Pride events held across the region and in the Great Toronto area

Calgary, Canada Area

- Led cross-border brand and community investment teams accountable for engaging audiences, building and protecting corporate reputation, and securing social license to operate- Evolved the Encana brand and leveraged internal communications to elevate company-wide knowledge, focus, and perspective through enterprise-wide change initiatives - Built the brand externally by developing clear messaging to engage a broad range of stakeholders in understanding Encana’s business strategy and investor-related messaging- Oversaw multi-million dollar Encana Cares program and strategic giving campaign- Identified a need and implemented an organizational restructure to establish an agency-style, in-house creative design team displacing our previous agency of record model and saving $500,000 per year- Positioned executives for success by spearheading communications and engagement campaigns leveraging blogs, intranet bulletins, paid media, presentations, speeches, surveys, events, videos and websites- Launched company's first ever social media and content strategy garnering attention from Google as a thought leader

Calgary, Canada Area

- Held various roles of increasing accountability starting in 2000 answering phones on the overnight shift in the repair call centre- Assumed accountability in 2005 for creating integrated business-to-business marketing and communications programs targeted to enterprise and government clients during a time when Bell Canada had low brand recognition in Western CanadaDeveloped quarterly marketing plans to target specific consumer segmentation plans (e.g. retail, oil and gas)- Supported new product launches through marketing communications (e.g. case studies, fact sheets)- Participated in focus group development for new product launches

Master Of Business Administration (Mba), Executive Management

Specialization in European Union Business & Innovation

Specialization For Master Of Business Administration (Mba), European Union Business Environment & Innovation Management

Public Policy

The Public Policy Training Institute is a twelve-day professional development program delivered over six months. It is designed to help.

Certificate, Indigenous Canada

Marketing

An Introduction to Marketing by Professors David Bell, Peter Fader, and Barbara E. Kahn.