PLAYSTUDIOS is a developer and publisher of award-winning games for mobile and social platforms. In addition, PLAYSTUDIOS has developed and operates a robust loyalty marketing platform, called playAWARDS, that offers casual gamers real-world perks from leading hospitality, entertainment, and leisure brands. Current reward partners include MGM Resorts International, Royal Caribbean Cruises, Wolfgang Puck, Cirque du Soleil, and many more. For more information, visit the company’s website at http://www.playstudios.com/. • Conceived of and led the 2024 World Tournament of Slots initiative - a competitive gaming event with a $1 Million top prize, attended by 1,000 participants and guests, and hosted in partnership with Atlantis Paradise Island Bahamas. This was the largest and most successful marketing campaign in the company's 13-year history. • Led a 15-person centralized marketing team that produced a broad range of content in support of product launches, player activations, corporate leadership events, social media, user acquisition, and in-app promotions. • Current areas of focus include brand strategy and management, and strategic business initiative support. • Orchestrated the effort to develop the executive narrative and presentation materials used to take the company public. • Conducted qualitative research “deep dives” on our initial suite of mobile apps and provided product owners with actionable insights used to improve key player retention metrics.• Led effort to discover, document, and communicate the company’s core values.• Led effort to develop company presentation narratives and supporting materials used to secure high-value strategic partnerships. • Developed and led go-to-market campaigns for our initial suite of games.• Produced player meet-up events in key U.S. and U.K. markets.

CitizenONE was a "proof-of-concept" mobile app designed to empower citizen engagement during the 2018 mid-term elections. Visitors to citizenONE would answer a few multiple choice question and then be provided with a 3-step personalized action plan in support of a national strategy to regain Democratic control of the House and Senate. citizenONE's simplified user experience flow quickly linked users to "points of action" within campaigns and supporting organizations, greatly reducing engagement friction and drop off.

Qurious was a location-based engagement platform that leveraged BLE / Beacon technology to deliver contextually relevant moments of entertainment content, intended to foster a deeper connection between individual users and the brands that surrounded them.• Responsible for product vision, business development, and go-to-market strategy. • Secured beta test installations in 4 major Las Vegas Casino / Resorts and the MAGIC fashion industry trade show

The San Francisco Carbon Collaborative was a non-profit partnership of government, business, and environmental organizations that worked to accelerate the development of effective policy and market-based responses to climate change. The organization delivered programs that: fostered multi-stakeholder collaboration; built sector capacity; supported the development of just, inclusive, and effective public policies, and; catalyzed the creation, commercialization, and deployment of environmentally beneficial technologies.• Produced the Copenhagen Cafe at San Francisco's Crocker Galleria, a 2-week pop-up climate change education and outreach hub that coincided with the United Nation's COP15 meeting in Copenhagen, Denmark.• Convened and facilitated organizing meetings with 80+ key clean tech, climate policy, and environmental market stakeholders.• Facilitated monthly member forums on climate policy design.• Drafted consensus positions pursuant to AB32 rulemaking process for California Air Resources Board.• Developed strategic alliances with other clean technology networks and environmental market participants.

Worked with the Mayor’s Office of Economic and Workforce Development and the San Francisco Department of the Environment on a range of environmental projects and policy development initiatives. Was also responsible for business attraction and retention within the clean tech sector. • Led the city-side effort to produce Slow Food Nation and the SF Civic Center Victory Garden. The week-long event drew over 75,000 people and garnered international media attention. The Civic Center Victory Garden was the focal point of much of the attention, including a segment on 60 Minutes. • Drafted and expedited the passage of a revised city Clean Tech Payroll Tax Exclusion incentive.• Facilitated the development of a comprehensive local food policy and facilitated the formulation of a multi-stakeholder, regional food system planning initiative.• Led a multi-agency effort to evaluate and approve a proposed 10 million gallon/yr waste-to-biofuel production operation within the city.• Participated in the development of a local and regional clean technology company database.• Supported current efforts by city’s waste management provider, Recology, to expand and consolidate its waste management and waste diversion operations.• Initiated a city-led effort to site a UN Global Compact Center for Sustainability at the Hunters Point Shipyard redevelopment project.

Provided community oversight and input concerning the SFPUC's management of the city's water, waste water, and power infrastructures.• Led effort to have the SFPUC establish a formal environmental justice policy, with the aim of mitigating adverse and disproportionate impacts on vulnerable communities.

The Alliance for Climate Protection was a non-profit organization whose 5-year global mission was to educate people from all walks of life about the urgency and solvability of the climate crisis, and to inspire action – individually and collectively – based on this understanding. The organization was founded and chaired by Al Gore and was the exclusive beneficiary of the 2007 Live Earth concerts. • Served as the primary liaison between the Alliance and the Live Earth production team.• Responsible for Musician and Celebrity message briefing at U.S. concert venue.• Participated in the development and implementation of the Live Earth Environmental Guidelines.• Contributed to the development of environmental messages and message briefing materials for performing artists and their management.• Co-created and participated in the launch of the “60 Seconds to Save the Planet” user-generated content contest with Current.tv.• Facilitated the development of the Alliance’s 3-year communication strategy.

The Global Citizen Center was a proposed, mission-aligned real estate development that grew out of the Global Exchange and Co-Op America Green Festivals. The Center was intended to be a collaborative work and event space for a diverse mix of environmental and social justice organizations. • Responsible for clarifying the Center’s vision, business model, and real estate development plans. • Assisted the Executive Director with fundraising and day-to-day operations. • Created the Greenius Bar at the 2006 San Francisco Green Festival - an homage to the Apple Genius Bar that helped festival-goers resolve their environmental challenges.• Provided as needed support to the Green Festivals Event Production Team, including the development of their first online volunteer enrollment and management solution.

David Pascal & Associates was a strategic communications consultancy that performed a broad range of services, including: marketing communications, organizational development, general project management, event production, and political campaign management. Representative list of clients and engagements included:• MGM/MIRAGE Resorts – produced customer marketing events, employee training videos, and employee recognition events.• General Motors, EDS, Business Design Associates – documented and assessed the final outcomes of a year-long process re-engineering effort.• The Matt Gonzalez Mayoral Campaign – managed campaign headquarters, managed candidate advance team, and developed and implemented GOTV election-day strategy and operations plan.

Silicon Gaming was an entertainment company that developed innovative hardware and software technologies for the gaming industry. A hallmark of the company’s work was the stunning production values achieved by its game design team – a group of over 40 artists, writers, computer animators, film/video producers, and software engineers.• Led the game design effort for initial release of 6 titles, from concept inception to final software delivery, providing creative direction, project/program management, and game documentation.• Produced and/or oversaw the creation of all marketing materials, promotional events and trade shows, annual reports, web sites, and other communication tools.