David Pascal Email & Phone Number

• PLAYSTUDIOS is a developer and publisher of award-winning games for mobile and social platforms. In addition, PLAYSTUDIOS has developed and operates a robust loyalty marketing platform, called playAWARDS, that offers.
• Conceived of and led the 2024 World Tournament of Slots initiative - a competitive gaming event with a $1 Million top prize, attended by 1,000 participants and guests, and hosted in partnership with Atlantis Paradise.
• Led a 15-person centralized marketing team that produced a broad range of content in support of product launches, player activations, corporate leadership events, social media, user acquisition, and in-app promotions.
• Current areas of focus include brand strategy and management, and strategic business initiative support.
• Orchestrated the effort to develop the executive narrative and presentation materials used to take the company public.
• Conducted qualitative research “deep dives” on our initial suite of mobile apps and provided product owners with actionable insights used to improve key player retention metrics.

CitizenONE was a "proof-of-concept" mobile app designed to empower citizen engagement during the 2018 mid-term elections. Visitors to citizenONE would answer a few multiple choice question and then be provided with a 3-step personalized action plan in support of a national strategy to regain Democratic control of the House and Senate. citizenONE's.

• Qurious was a location-based engagement platform that leveraged BLE / Beacon technology to deliver contextually relevant moments of entertainment content, intended to foster a deeper connection between individual users.
• Responsible for product vision, business development, and go-to-market strategy.
• Secured beta test installations in 4 major Las Vegas Casino / Resorts and the MAGIC fashion industry trade show

US

• The San Francisco Carbon Collaborative was a non-profit partnership of government, business, and environmental organizations that worked to accelerate the development of effective policy and market-based responses to.
• Produced the Copenhagen Cafe at San Francisco's Crocker Galleria, a 2-week pop-up climate change education and outreach hub that coincided with the United Nation's COP15 meeting in Copenhagen, Denmark.
• Convened and facilitated organizing meetings with 80+ key clean tech, climate policy, and environmental market stakeholders.
• Facilitated monthly member forums on climate policy design.
• Drafted consensus positions pursuant to AB32 rulemaking process for California Air Resources Board.
• Developed strategic alliances with other clean technology networks and environmental market participants.

San Francisco, CA, US

• Worked with the Mayor’s Office of Economic and Workforce Development and the San Francisco Department of the Environment on a range of environmental projects and policy development initiatives. Was also responsible for.
• Led the city-side effort to produce Slow Food Nation and the SF Civic Center Victory Garden. The week-long event drew over 75,000 people and garnered international media attention. The Civic Center Victory Garden was.
• Drafted and expedited the passage of a revised city Clean Tech Payroll Tax Exclusion incentive.
• Facilitated the development of a comprehensive local food policy and facilitated the formulation of a multi-stakeholder, regional food system planning initiative.
• Led a multi-agency effort to evaluate and approve a proposed 10 million gallon/yr waste-to-biofuel production operation within the city.
• Participated in the development of a local and regional clean technology company database.

• Provided community oversight and input concerning the SFPUC's management of the city's water, waste water, and power infrastructures.
• Led effort to have the SFPUC establish a formal environmental justice policy, with the aim of mitigating adverse and disproportionate impacts on vulnerable communities.

• The Alliance for Climate Protection was a non-profit organization whose 5-year global mission was to educate people from all walks of life about the urgency and solvability of the climate crisis, and to inspire action.
• Served as the primary liaison between the Alliance and the Live Earth production team.
• Responsible for Musician and Celebrity message briefing at U.S. concert venue.
• Participated in the development and implementation of the Live Earth Environmental Guidelines.
• Contributed to the development of environmental messages and message briefing materials for performing artists and their management.
• Co-created and participated in the launch of the “60 Seconds to Save the Planet” user-generated content contest with Current.tv.

• The Global Citizen Center was a proposed, mission-aligned real estate development that grew out of the Global Exchange and Co-Op America Green Festivals. The Center was intended to be a collaborative work and event.
• Responsible for clarifying the Center’s vision, business model, and real estate development plans.
• Assisted the Executive Director with fundraising and day-to-day operations.
• Created the Greenius Bar at the 2006 San Francisco Green Festival - an homage to the Apple Genius Bar that helped festival-goers resolve their environmental challenges.
• Provided as needed support to the Green Festivals Event Production Team, including the development of their first online volunteer enrollment and management solution.

• David Pascal & Associates was a strategic communications consultancy that performed a broad range of services, including: marketing communications, organizational development, general project management, event.
• MGM/MIRAGE Resorts – produced customer marketing events, employee training videos, and employee recognition events.
• General Motors, EDS, Business Design Associates – documented and assessed the final outcomes of a year-long process re-engineering effort.
• The Matt Gonzalez Mayoral Campaign – managed campaign headquarters, managed candidate advance team, and developed and implemented GOTV election-day strategy and operations plan.

• Silicon Gaming was an entertainment company that developed innovative hardware and software technologies for the gaming industry. A hallmark of the company’s work was the stunning production values achieved by its game.
• Led the game design effort for initial release of 6 titles, from concept inception to final software delivery, providing creative direction, project/program management, and game documentation.
• Produced and/or oversaw the creation of all marketing materials, promotional events and trade shows, annual reports, web sites, and other communication tools.