Dimitra Platia Email & Phone Number

Greece

• Craft and implement comprehensive performance marketing strategies for a diverse client portfolio, specializing in e-commerce and lead generation brands, on various digital platforms.
• Conduct in-depth market research and analysis for each client, identifying industry-specific trends, opportunities, and areas for improvement.
• Manage end-to-end campaign processes, including strategic planning, budgeting, execution, continuous monitoring, and optimization.
• Utilize analytics tools and data-driven insights to measure campaign performance, establish KPIs, and provide actionable recommendations for continuous improvement.
• Evaluate, optimize, and report on the performance of all digital marketing campaigns in alignment with ROI objectives, while also conducting tests to enhance conversion rates and collaborating with internal teams to.

• Develop and implement effective campaigns on Google and various social media platforms including Facebook, TikTok, LinkedIn, and Twitter
• Manage PPC campaigns on Google Ads, covering Search, Display, Shopping and PMax Ads, and Programmatic
• Analyze and report on campaign performance against ROI targets, making necessary refinements for optimal outcomes
• Manage marketing budgets and optimize the campaigns with a focus on performance
• Conduct research and analysis of keywords to identify opportunities for targeted advertising
• Create and execute strategic plans aligned with client objectives

Athens, Attiki, Greece

• Manage performance campaigns, including Google Ads, Facebook Ads and other digital channels
• Help clients achieve their performance and branding goals through top-notch deliverables, such as ad copies and creatives, media plans, and innovative advertising ideas
• Produce media reports presenting campaigns performance in all channels and future proposals
• Oversee projects and take decisions for optimal time and task management, resource allocation, and client communications for effective project management
• Coordinate with creative, design, and media departments, as well as external contractors, to ensure seamless project integration

• Establish enduring client relationships with both new and existing clients
• Decipher prioritize clients' business requirements to develop precise digital briefs
• Recognize clients' needs for other services and propose related services and channels through up- or cross-selling
• Oversee daily client communications through phone and email
• Optimize customer websites (WordPress) for optimal efficiency and visibility, and provide careful follow-up to ensure closure of open issues