Great brands aren't born in boardrooms. They are born in someone's head. The really great ones are fueled by some passion. For over 20 years I've helped organizations and enterprises of all kinds create, revitalize and celebrate their brands. MY THREE BRAND INSIGHTS:1. Your Logo is your most visible – and concise – statement of quality.2. If Your brand doesn't inspire you, don't expect it to inspire anybody else.3. Good design dramatically improves brand credibility.Clients have included more than 150 entrepreneurs and private businesses, some big brands like ITT Industries, Kraft Foods, The Red Cross, the University of Pennsylvania and Labcorp, arts and culture brands, festivals and breweries. Did we mention breweries. We like breweries.Currently the Design Director at Modern Strategic Branding & Communications. He lives in Philadelphia.STUFF I DOAward-winning logos, full-scale brand identity systems, digital products, websites, product packaging and branded environments.