Daniel Walsh Email & Phone Number

Greater Boston Area

Rhode Island

Woonsocket, Ri

Managed / art directed a team of 7 designers responsible for the creative development, design and implementation of CVS/pharmacy brand elements within a wide assortment of media including weekly circulars, circular wraps, ROPs, in-store signing, on-line / mobile, and other customer facing promotional materials.Provided creative support and ensured the circular presence necessary to promote key retail marketing initiatives above and beyond weekly sale items. Established creative guidelines for all circular content including page templates, grids, type/offer treatments, product photography and colors to ensure consistency across all weekly ad versions. Shared timely updates with all effected teams and coworkers. Maintained strict adherence to all project deadlines, budgets and brand guidelines. Educated category managers, category VP's, promotional coordinators and production partners on brand guidelines and circular best practices.Attended weekly creative review with senior management to ensure all sales objectives for each ad week were met. Coordinated with in-store creative team and category managers to ensure all seasonal promotional initiatives were addressed. Also worked closely with buyers to brainstorm on ways to create additional seasonal style events i.e. Final Four, Superbowl, Olympics, major movie releases Worked with direct reports to create and implement professional development plans through biweekly meetings to discuss growth opportunities, performance goals, seek stretch assignments and provide career coaching advice.

Woonsocket, Ri

Collaborated with manager to support continuous circular creative evolution and present concepts to key business partners as well as senior management. Produced exciting, value driven layouts and creative elements in a high paced deadline driven atmosphere. Oversaw up to 5 designers and kept them informed of all upcoming refreshes, promotions and seasonal campaigns. Attended biweekly ad review meetings and relayed all creative feedback to circular design team. Engaged in quarterly reviews with business partners to identify pivotal sale opportunities, discuss future page plans and select products for key feature photography. Art directed hero shots for special circular features with in-house photographer.

Woonsocket, Ri

Created and developed new layouts, templates, graphics and messaging for the CVS/pharmacy circular while ensuring all brand standards were met. Worked directly with the circular senior designer, creative manager, creative director and business category managers to produce best in class weekly ads with the singular goal of increasing market share and engaging our customer base. Continually oversaw circular production staff to ensure branding initiatives were met and followed.

Woonsocket, Ri

Collaborated with circular design team to correctly implement themes, concepts and templates for CVS/pharmacy circulars. Produced circulars that were in line with established brand standards, easily understood and visually pleasing for customers. Accountable for ensuring the circular was released to the printer properly, on time and with no errors.

Burnt Hills, Ny

Provided complete creative solutions from concept to execution to a wide variety of clients including marketing firms, government organizations and major commercial outlets. Supplied clients with pre-press and technical support in addition to assisting owner with administrative tasks. Responsible for the design, layout, finishing and scheduling of projects.