Daniel Walsh Email & Phone Number

United States

London, GB

Acquisition and Customer Product owner, drove API development & growth in MarTech, data platform design/optimization and campaign automation for large cobrand portfolios. Lead profit maximizing activities while balancing privacy & regulatory requirements and constantly changing risk environment. Develop & empowers teams of visionary leaders to enhance sale.

Toronto, Ontario, CA

Held full ownership of a wide scope covering strategic development, execution/delivery, product launches, capability enhancement, and target market identification. Identified and introduced a robust sales strategy for HELOC Loans and Retail banking products. Transformed the customer strategy to identify, implement, and coordinate targeted marketing.

Charlotte, NC, US

• Managed diverse team of highly skilled analysts to inform pricing and product marketing decisions in mail, banking center and eComm direct marketing channels
• Partnered with credit risk to design an emerging credit strategy to offer customers fair pricing and features in an unsecured pre approved credit card product
• Worked with credit bureau delivery partners to align front end selection credit attributes with backend attributes used to manage the portfolio
• Developed full campaign analytics routine to provide front end, back end and risk profile metrics by relevant dimensions for direct marketing efforts
• Led data request aggregation to facilitate relationship with Database Marketing team and provide iterative views into consumer universe and mail files
• Worked with senior managers to define relevant spend/buy behaviors, engaged modeling team to develop Behavior Based Models to better inform pricing and product marketing decisions

Chester, GB

• Developed loan loss mitigation strategies and models in Credit Risk
• Created overlimit/delinquent authorization strategies to drive balance growth and fee revenue
• Led AML effort to prevent bust-out and credit-based terrorism financing