Dr. Amy Reitz Email & Phone Number

I am focused on setting up a modern, actionable, best in class Experience Management program that thrives on customer feedback through our various VoC programs. Through the VoC work, I drive improvements throughout the customers’ journey that not only align but exceed customers’ expectations in order to positively increase NPS and, ultimately, renewal. I.

• Oversee the CX strategy, planning and execution of HPE's aaS pivot through our GreenLake brand.
• Build and manage a team with domain expertise in customer experience to map the customer journey, track, collect and engage with customer data, champion CX advocates to embrace a customer-centric mindset in all we do.

• Established the first UX research team within the HPE Experience Studio, which entailed mission/value statement creation, hiring, establishing processes, procuring tools, raising awareness of team and capabilities all.
• Supporting customer experience initiatives across business units in order to drive a stronger “know me” journey for our customers including voice of the customer, in-product listening with Qualtrics, social listening
• Lead design thinking sprints utilizing design thinking methodology to understand customer needs, attitudes and behaviors to improve product ease of use, aesthetic appeal and enhance product differentials.
• Responsible for designing, implementing and evaluating the UX research portion of the design sprints and encouraging design and experience decisions based on insights gleaned. Heavily utilize ethnography, usability and.
• Advocate research findings to diverse audiences by representing the user to drive change on their behalf

• Drove product strategy and product definition for a unified hybrid cloud solution.
• Worked closely with product marketing to define marketing programs around the product that will create early interest and differentiation within the market.
• Continuously assessed market competition of our products to our current and future competitors as well as assessing communication campaigns against our strategy.
• Worked tirelessly to institute a “customer first”/ “be the voice of the customer” mentality.
• Frequently hosted customer engagements and interactions to understand needs, pain points, challenges for our customers not only for current insight work but to enable foresight vision.
• Trained sales teams on product value, providing key messages to win over customers, helping position product over competition.

• Spearheaded the re-architecture of the overall HPE open source story, which entailed the construction of the open source story arc, cleverly weaving the story through the various channels and touchpoints of interaction.
• Developed regular communication pieces that were distributed to the community that enhanced the community members’ sense of belonging with the community (e.g., monthly newsletter, email announcements, blog posts.
• Networked with and cultivated various relationships with open source influencers both internally and externally and leveraged their position in the community to help spread awareness of key messages to the community.
• Led pan-HPE training efforts to raise awareness and understanding about open source – created presentations, delivered content, worked with various BUs to tailor content to needs.
• Managed event presence for industry tradeshows, regional meet-ups and internal symposiums, which included overall messaging strategy, booth designs/layouts, speaker coordination, catering, program management.

Fort Collins, Colorado Area

• Served as a trusted advisor to several business units with an independent voice and courage to challenge the status quo.
• Supported global research agenda from a market, competitive and customer framework through quantitative, qualitative and secondary analyses.
• Initiated innovative methodological approaches that shaped the future of the business units’ portfolio with deeper insights.
• Consulted business units on optimal research design, sampling and analyses.
• Assisted in the development of questionnaires and interview guides.
• Communicated insights to senior level executives in eloquent sound bites that helped “connect the dots” to drive the business forward.

Greeley, Colorado

• Taught a variety of public relations and advertising courses with an emphasis in research.
• Specifically, taught a media planning and research class that focused on primary and secondary data techniques. Focus groups, surveys, participant observation, analysis of secondary sources and social media analytics.
• Demonstrated to my students how to manage and analyze data that is understandable and that serves a business function.
• Utilized various methodologies to conduct research focused on academic interests (e.g., technological disruptions in online consumer behavior, social media marketing, public relations, and advertising; organizations’.
• Regularly wrote manuscripts and presented findings out academic conferences as well as published findings in academic journals (e.g., Global Media Journals, International Journal of Electronic Marketing and Retailing).
• Managed several student projects throughout the school year; making sure students were communicating to external clients on a regular basis while keeping them to strict deadlines.

Fort Collins, Colorado Area

• Developed assignments, lectures and lead critical discussions for public relations, advertising and business communication courses.
• Edited and graded assignments and examinations for grammar, spelling, punctuation.
• Mentored undergraduate students in career development.

Fort Collins, Colorado Area

• Designed and conducted quantitative and qualitative research projects for clients including Microsoft, Quest Software, Dell and Toshiba.
• Conducted and analyzed qualitative and quantitative market research to expand Penton product lines – focus groups, online surveys, instant polls and questionnaires.
• Routinely referenced and analyzed Forrester, Gartner and IDC research reports for secondary research support.
• Spearheaded project to test and utilize social media applications to engage with readers and vendor community.
• Conducted and coordinated market, competitive and marketing campaign analysis.
• Drew conclusions and made recommendations from these analyses to further the department’s effectiveness and efficiency.

Doctor Of Philosophy (Ph.D.), Public Communication And Technology

Research Areas of Interest: Corporate narrative development, relationship building in mediated spaces, online community development with.

Master'S Degree, Journalism And Technical Communication

Research Areas of Interest -- Public relations, investor relations, dialogic relationships, two-step flow Master's Thesis: How Publicly.

Bachelor'S Degree, Business Administration, Finance

Activities and Societies: Vice-President, Finance Club