Beth Doyle, Edd Email & Phone Number

Chicago, Illinois, United States

• Develop and manage CAEL's strategic plan to align with the company's mission, driving significant impact through business development and technology innovation.• Lead collaboration with units and departments to ensure successful implementation of the strategic plan, fostering growth and partnership-building.• Spearhead initiatives in product and service development, leveraging relationships and innovation to drive CAEL's impact and success.

Greater Chicago Area

As senior vice president for initiatives, solutions, and operations at CAEL, I oversee a team providing services for workforce and economic developers, higher education institutions, and employers who improve learning opportunities for adults. Members of my team manage technical assistance projects, professional development offerings, operations functions across the organization, and technology-enabled tools that scale prior learning assessment and career navigation.

Greater Chicago Area

As the vice president for higher education services, I managed the delivery of CAEL’s products and services that assist higher education institutions to enroll more adult students, and help them persist in their studies and graduate. I led a highly dedicated and loyal team through an acquisition with 100% voluntary staff retention by maintaining informative communications with consistency, honesty, and transparency. My duties also included: establishing a blueprint for a revamped organizational structure, developing new consulting products to ensure strategic development with continued expansion and organic growth, and leading fundraising initiatives and developing alliances, generating $2.6M in multi-year revenue.

I served as Vice President for LearningCounts, which supports institutions that want their students to earn college credit for learning that has occurred outside the classroom (through work, military, volunteer or life experiences). I was accountable for the unit’s revenue generation, service delivery, talent management, and cost management to ensure financial viability, stability, and sustainability.I also strategized a new pricing model with a sustainable revenue-to-cost ratio; introduced a new product, successfully leading to 20 new service contract acquisitions and increasing student users by 100%; and streamlined operations resulting in 60% reduction in cycle time and overall product cost.

Chicago, Il

As associate vice president of marketing and communications I created and executed marketing campaigns in collaboration with the team, resulting in substantial growth in membership, student enrollment, and webinar/workshop attendance, and resulting in 100% increase in response rates against previous campaigns. I also evolved CAEL’s marketing model, implemented a new CRM, launched a marketing automation platform, and developed online tools, allowing for greater market penetration, growth potential, and financial sustainability.

Greater Chicago Area

As the director of marketing and communications, I formulated and implemented uniformity of brand identity across the entire organization, achieving improved company recognition and consistency in business representation; developed a comprehensive print and online marketing strategy, in partnership with the Executive team, resulting in several hundred leads while reducing marketing costs; strategized operational enhancements to improve time and cost tracking enabling the organization to more accurately measure timelines and overhead expenses; and managed vendor relations and negotiated favorable terms for freelance developers, animators, announcers, and visual production companies, improving the organization’s digital presence. I also served as the director of marketing and operations from 2009-2010, leading the HR and IT business units during a difficult organizational transformation, resulting from a subsidiary launch which reduced staff by 50%. During this time, I also managed IT and Marketing shared services for the subsidiary while maintaining service levels at CAEL.

As a vice president at Southward & Associates, I authored marketing proposals and strategic marketing plans, and conducted market research for nonprofit organizations across a wide array of industries including a national trade association for the vending industry, professional associations for healthcare services, and an association of law librarians. I also evaluated and determined final approval for all concepts before presenting to the client to ensure marketing goals, budget constraints, and brand identity requirements were consistently met. During my time there, I also wrote numerous marketing and branding articles that were published in the Association Forum Magazine.

Doctor Of Education With An Emphasis In Leadership For Change

My dissertation research focused on how adjunct faculty at community colleges experience their work environment, especially as it relates.

Certification, Executive Development

Ba, Marketing

Attended the School for New Learning which was a program designed to meet the needs of adult learners.

Certificate, Advertising Design