As a small business owner for nearly 10 years, I have gotten to wear many hats! I've highlighted my primary roles here (you can read more about my work as a Subject Matter Expert and Public Speaker elsewhere).Wellness Coach & Personal Trainer•Performs assessments; prescribes exercise programs & monitors results. Makes continual adjustments to program to ensure progress is made. Conducts one-on-one & group exercise sessions in person & online. Works one-on-one with clients to create individualized wellness programs to reach their goals.•Serviced over 30,000 hours with clients & assisted clients in reaching varied health, fitness, & wellness goals.•Volunteers at Arizona Air National Guard 161st Air Refueling Wing as a military spouse teaching yoga & mindfulness to its members. Recruits, teaches, and trains airmen to develop their own personal wellness practice.•Researched, developed & implemented a mobility program for Major League Baseball umpires. Wrote plan & content, communicated with MLB executives, and conducted program Fall 2019.•Developed & launched six online educational courses in response to COVID19 & conducts ongoing quality analysis & content improvement.Brand Manager•Maintains blog featuring educational health/wellness content; collaborates with multi-disciplinary professionals for features. Writes all content, designs all graphics, and moderates all web activity.•Creates content & manages social media for brand; grew following from under 900 followers to over 58,000 active and engaged followers in less than two years.•Develops creative pitches & coordinates brand partnerships with internationally-recognized brands (such as Lululemon, Beyond Yoga, Gorjana, NASM, MLB, Liquid IV, Manduka Yoga) on social media.

I authored chapter 2 (Neuromuscular, Skeletal, Cardiorespiratory and Endocrine Considerations), chapter 11 (Program Design), and the Programming Manual for the 2022 edition of the Women's Fitness Specialization course. Being part of the redevelopment of a course that helped me kickstart my career 18 years ago was a huge honor -- and working alongside some of the people whose names appeared on those textbooks was a real "pinch me" moment!

I had the honor of supporting this local pop-up yoga studio from its inception! From the start, I mentored the owner of Baptiste Power Yoga Phoenix and provided a framework for creating a brand and customer base. He was so impressed with my coaching that he hired me to develop his staff of eight yoga teachers. I had the opportunity to create many educational experiences in my time at Baptiste Power Yoga Phoenix and enjoyed the challenges associated with supporting a small business and its employees through the pandemic.• Successfully increased employee satisfaction by implementing new training programs that focused on their individual needs.• Recreated existing strategies & programs to better suit the needs of employees & enhanced their learning skills.• Created the curriculum for & led a 200-hour yoga teacher training program, accredited by Yoga Alliance.

As an activewear aficionado, it was a dream come true to serve as a brand ambassador for lululemon Scottsdale Quarter for four years.In my time as an ambassador, I got to lead multiple people development trainings in the store and in the community. I led a mindfulness-based stress reduction program, taught yoga, mentored store employees, and coordinated public community events. I also got to product test clothing and provide feedback to lululemon's design team. One of my favorite experiences at lululemon was creating social media posts to share my favorite items with my followers -- and being featured on lululemon's instagram feed!

When the pandemic started, my place of business was shut down for over 6 months per local mandate. I pivoted to offering online services, and started to grow my instagram. At the time, I had to figure it out on my own, and was lucky to grow my following from under 1000 to over 58,000!When I was approached by the National Academy of Sports Medicine to peer review (and later write a chapter of the course) their new Social Media Influencer course, it was an easy "yes" because I experienced firsthand the benefits of utilizing social media for my business.I wrote the final chapter in the Social Media Influencer course, and peer-reviewed the first three chapters.

I served as a peer review editor for the Stretching & Flexibility Coach course development. I enjoyed the challenge of supporting educational material with peer-reviewed journal articles and providing thoughtful feedback to the authors of the course.Later, I was thrilled to be asked to participate in the video recordings embedded in the course and appear on camera teaching these hands-on skills.

Shifting from personal training to teaching personal trainers was a professional goal for many years (from my days as a Fitness Manager at 24 Hour Fitness), so when an opportunity arose to interview to be a Master Instructor for NASM, I had to apply!As a Master Instructor, I enjoyed meeting health and fitness professionals from all over the world. Facilitating live workshops was especially challenging yet rewarding.As a Master Instructor, I• Successfully created & taught curriculum for a new workshop on utilizing the OPT Model with Older Adults, which was well-received by participants at the 2018 Optima Conference & 2019 Fitness Fest.• Taught live foundational workshops to prospective personal trainers; provided in-the-moment feedback & tips for participants; demonstrated proper form & program design.

It was an honor to work alongside the founders of Fascial Stretch Therapy and teach my peers this hands-on stretching method.• Demonstrated hands-on assisted stretching skills to groups of 42 professionals, who gave positive feedback about the experience.• Provided constructive feedback to participants, resulting in increased confidence and improvement in technique.

I started my health/fitness career at 24 Hour Fitness, and had many memorable experiences in my multiple roles at three different locations. Some highlights include serving as the Operations Manager to grand open the Metrocenter Super Sport location (as the youngest Ops Manager in the company), being gifted the National Academy of Sports Medicine Certified Personal Trainer course after setting record sales as an Ops Manager, and coaching personal trainers in my role as a Fitness Manager.Master Trainer (2009-2013)• Recruited, trained, and retained personal training clients, consistently servicing over 200 individual sessions per month and generating over $10K in revenue monthly. • Built personalized evidence-based fitness programs for each client; identified goals, coached, assessed, reset, and motivated clients through life changes.Fitness Manager (2007-2009)• Recruited, hired, trained, coached, developed team of 20+ personal trainers.• Increased fitness revenue by 15% year over year.• Led the district in sessions serviced and fitness revenue every month.Operations Manager (2004-2007)• Oversaw club operations for a health and fitness facility with over 3,000 members; hired and trained team of 50+ front desk receptionists, kids club attendants, and group exercise instructors.• Reduced operational costs by 5% through the development and implementation of new process improvements.• Maximized member retention rates by developing relationships and providing world-class customer service.