Dr. Stephanie Herold Email & Phone Number

Germany

I am leading brand and marketing efforts at bg. Within one year, we've built a superbly ambitious team to professionalize and standardize the bg brand ecosystem, rebranded and launched a new campaign full of optimism and drive.

Usa & Germany

Pockets of Culture works with ambitious companies, from startups and family businesses to VCs and Private equity firms, to develop successful brands. Our offerings include redesigns, rebranding, and repositioning. Getting market ready. Getting investor ready.Our speciality? Building brands and businesses that work across cultures. If you are looking for a partner to get your brand market ready or investor ready, connect with me via linkedin or reach out to steph@pocketsofculture.com. Until our paths cross...Be curious. Keep exploring.www.pocketsofculture.com

New York

PICHA stands for: Preservation of Intangible Cultural Heritage & Arts.I have founded the organization to help local cultural communities preserve aspects of their intangible culture. Many projects focus on the preservation of tangible culture but PICHA's focus is on the people and their living cultural heritage.In 2015, I had the fantastic opportunity to attend an anthropological fieldschool in Guatemala through NC State University. I was working with Mayan communities on the development of creative approaches to help preserve knowledge about traditional spiritual ceremonies as part of their intangible culture. We are continuing to develop a network with professionals in the creative industries, cultural research and communities who are interested in maintaining aspects of their intangible cultural heritage. Our mission is to work with communities together to develop appropriate safeguarding methodologies and advise on funding strategies.Achievements:- Presented results at Society for Applied Anthropology, Vancouver/ Canada in April 2016 - Developed children book for local Mayan communities to help bridge the gap between generations (artist: Bill Vaughn) - Paper for publication in development (English & Spanish)The organization has 501(c)(3) non profit status and the board members are Hall Powell (creative realization) and Juhi Sadiya (intangible culture).

New York

I have been leading the qualitative insights practice at Clear NYC where I was working with excellent teams on developing brands and products for clients across all major industries.Since most of our brand projects were of global nature, the importance of cultural sensitivity in regards to understanding different consumer/ patient groups but also the application of techniques across markets were key skills.Achievements - Cultural Insights:2016 Initiated and led Clear's first multicultural & peer-reviewed publication: Empathy in action: Moving toward patient-centric care for multicultural type 2 diabetes patients. Journal of Cultural Marketing Strategy, Aug 2016.

New York

I managed brand development projects across LATAM, Europe, Asia and the US, facilitated insights & innovation workshops and head up our cultural practice for the US.With cultural insight being critical to what we do, Clear became founding member of the 'Journal of Cultural Marketing Strategy'​ in July 2015.Achievements - Cultural Insights:2015 Member of editorial board: Journal of Cultural Marketing Strategy2015 Invited to talk at Kellogg's Diversity & Inclusion series: Multicultural marketing around the globe2014 Re-invited to lecture at New York University: Ethnic marketing across the globe.2014 Thought piece on how brands should react to the majority-minority population shift in the US: http://weareclear.co/

New York & Singapore

I was responsible for managing insights projects across Asia, particularly South East Asia and also supported the team in the US through a 6-months secondment in NY.Achievements - Cultural Insights:2013 ESOMAR APAC conference, HCM/ Vietnam: The modern nomad in Asia - Capturing cultural dynamics by exploring the impact of acculturation on consumer behaviour.2013 Lecture at New York University: Ethnic marketing across the globe.2012 AMS World Marketing Congress, Atlanta/ US: Challenging methodologies behind ethnic marketing.2011 APMMC conference Borneo/ Malaysia: Ethnic marketing in Malaysia. A case study.

Sydney & Hong Kong

I managed insight projects (qual & quant) across Australia & New Zealand to identify strategic growth opportunities for positioning and innovation routes. This role was based in Sydney with a 7 weeks stint in Hong Kong.Achievement - Cultural Insights:2010 AMSRS conference Melbourne & breakfast seminar Sydney: Melting pot or salad bowl? Multicultural societies and the challenging application of market research methodologies.

Sydney

I was responsible for project managing national and international studies for FMCG, finance & business, technology & media as well as travel & leisure clients.Achievements - Cultural Insights:2010 Multicultural Research. TNS book.2009 5th DA symposium, Monash Uni Melbourne: Marketing research in multicultural societies.2008 Research News Magazine, Vol 25, 7: Reporting from the East with a Western mindset.2008 9th Intercultural Summer Academy, Germany: A look behind the scenes of ethnic marketing in Australia.2007 Research News Magazine, Vol 24, 2: Cultural stereotypes or enculturation.2007 3rd DA symposium, Monash Uni Melbourne: Qualitative research methodologies in multicultural Australia.

Germany

I produced a web-based e-learning module for national and international businesses interested in the Arab market for interculture.de, an intercultural consultancy born out of the faculty of Intercultural Business Communication at Friedrich-Schiller University.

Germany

I conducted a study amongst students to explore the fear of technology and also trained students in using a digital teaching platform.

Germany

I supported a PhD project about product placement and advertisement in magazines and TV.

Erfurt

At the end of a successful internship, I was offered the opportunity to establish the Berlitz Kids unit as a part time position. I was tasked to develop kids camps, communicate with parents, work closely with teachers to organize and develop schedules and be on top of admin related tasks. It was a great start to dive into business development, entrepreneurship, collaborating with international staff and taking responsibilities for small scale marketing and sales initiatives.

Doctor Of Philosophy (Ph.D.), Methodologies In Multicultural Market Research

Thesis: Cum laude; Final exam: Magna cum laude

Master Of World Heritage And Cultural Projects For Sustainable Development

Following my passion in culture, I had the exciting opportunity to participate in a Master program about cultural economics, aspects.

Master Of Media Science, Psychology, Intercultural Business Communication (M.A.)