Richard Dracass Email & Phone Number

Los Angeles Metropolitan Area

Wa

Delivering expert services in the gaming industry to partner companies. Developing and delivering Sales and Brand strategies, as well as go to market, marketing and program management.Board Game Brand Management for Grosnor DistributionRetail Development and Growth as the North American Retail Manager for PlayFusion North AmericaBrand and Retail development for Ultimate Guard USA.Brand and Retail Development for FunForge.

Bellevue, Wa

• Forged relationships with key external media partners, including digital and print media outlets, as well as partner and PR agencies.• Developed, crafted, and implemented, ground up, a 52-week communication plan for UG’s retail trade channel, growing the user base year over year by 15%• Deepened and Broadened UG’s core base of influencer partners more than 100% while increasing the average size of partner nearly 20-fold.• Advanced the plan for UG’s Americas Strategic event management, and implemented in mid-2019, growing to Include partners such as Star City Games, F2F Games, Dream hack, Magic Fest, MagicCon, and many small and medium size events across the Americas.• Shaped significant partner relationships with lucrative future potential with groups like Team Liquid, sales partners like Coalesce, and event management partners like Pastimes Games, CoolStuff Inc., Apex Gaming and many more.• Responsible for all media and marketing relationships across the entire Americas region, and the global retail trade channel.

Auburn, Wa

• Remotely managed team of 8 to create successful sales, marketing and brand awareness campaigns through 4700 specialty retail locations across North America.• Respnsible for e-Commerce site, utilizing Shopify as a backend management tool, where I successfully impolemented integration with CRM tools, producing sales growth of 212% year over year.• Developed compensation structure, driving towards organizations goals. The result; Increase in efficiency by 218% and increase in account locations by 300%.• Initiated implementation of, and developed use of, multiple tools (HubSpot, Vistibasis, PM tools, BOX, Slack), integrating our team and connecting us with customers in a deeper way.• Personally managed top 50 accounts in North America for a white glove experience. These accounts worked with me hand in hand to assist in developing better programs in support of the business.

Auburn, Wa

• Planned and Executed marketing strategies for events based start-up company revolving around the Unrivaled tournament series, and Unraveled Grand Finale, the largest tabletop tournament in 2017.• Championed direct marketing campaigns, and adoption of new marketing avenues to increase consumer mind share for our Unrivaled Tournament series, and drive engagement with our brands.• Developed influencer marketing campaigns, connecting our business to multiple next level audiences, amplifying our marketing efforts more than 200 times.• Engaged with Multiple PR and ad agencies to create multi-layered efforts increasing attendance at our events by 154% and increasing viewership on our twitch streams by 400%.• Created a cadence for our social platforms, organizing our marketing efforts and drove social media engagement up 1000% from July to current, beating industry averages by 200%.• Integral to the planning and execution of the Grand Final event, including event location planning, marketing, travel arrangements, hotel arrangements etc. for a 1600 person, 30 vendor event, which included major personalities such as Bryan Callen and Wil Wheaton.

Auburn, Wa

• Planned and Executing strategic evolution of gaming division, growing from a publisher or games and licensed product in English only, to publishing and selling in multiple languages throughout the world.• Increased Global account base by 30% opening new Global markets in Asia, Australia, and Europe. Adding additional domestic and Mass Market opportunities such as Target and Ingram.• Increased expected revenue in 2016 by 5%; currently forecasting 104% growth in 2017.• Developed new strategy for connecting our distribution partners to our products to increase awareness of our brands and drive sales.• Championed direct marketing campaigns, and adoption of new marketing avenues in order to increase consumer mind share for our products, and drive engagement with our brands.• Delivered highly impactful program involving our supply chain to protect sales within our primary, most lucrative sales channel.

Auburn, Wa

• Promoted to oversee GTS Distributions’ game publishing division, with full accountability for P&L performance, strategic direction, domestic and international sales, brand development, and marketing projects.• Planned and Executed strategic evolution of company, growing from co-publisher of 5-10 individual titles to holding 5 fully owned licenses and co-publishing 20 titles in 2015.• Drafted mission and vision statement for company, developed product lifecycles and fully re-organized supply chain to vastly improve operational efficiency.• Developed and maintained multiple concurrent projects, and accountable for all deliverables related to the following: inception to launch product development of 20 titles over course in both 2014 and 2015, coordinated marketing efforts with licensors, media partners and distirbutors.• Led website redesign project and rolled out a fully mobile and scalable website to drastically expand presence among social networks by 900%. • Increased adoption of over 40 unique SKUs, through leveraging data in development, identifying and categorizing product into evergreen, annual and not to be reprinted product leading to more than 400% growth in sales over 18 months.• Championed direct marketing campaigns to amplify consumer database by 6,849%. • Increased Global account base from 9 to 20 distribution partners, opening new Global markets in Asia, Europe and Africa, Mass accounts such as Target and Wal-Mart and additional domestic opportunities• Captured 176% sales growth in 2014 and a 323% increase in 2015; currently forecasting 115% growth in 2016.

Auburn, Wa

• Designed and implemented organizational human resource re-alignment to provide management depth and greater project oversight company-wide.• Provided marketing leadership and set strategic direction for all digital and traditional content.• Leveraged social media to gain significant presence within the retail marketplace. • Managed ROI on key marketing initiatives and controlled budget to achieve or surpass P&L goals.

Renton, Wa

• Awarded promotion to govern worldwide marketing leadership and development of digital and traditional content for industry-leading Fortune 1,000 business producing $450M in annual revenue.• Led project to provide dynamic, scalable, fully localized website with enhanced content strategy to drive engagement with global retailer partners. • Managed project to create motion digital assets to inform, educate, and inspire retail partners. • Delivered multiple digital projects, Educational videos for the Wizards play Network, material assets, and web article content plans across major Hasbro brands; Dungeons & Dragons, Magic: The Gathering and Kaijudo annually on time and on budget• Drove internal stakeholder reviews to gain approval for multiple projects• Key contributor to Product Development strike force teams for key brands Magic: The Gathering and Kaijudo.• Aligned, mobilized, and motivated team of six high-performance marketing content creators across both analog and digital marketing campaigns. • Fostered and maintained productive relationships with media partners, vendors, and local agencies for materials produced externally.• Administered and orchestrated key programs, such as the Wizards Play Network to realize 60% engagement growth. • Spearheaded global content strategy and material for 5,500+ dispersed participating retailers within Wizards Play Network (WPN). • Cost-effectively managed $1.4M annual marketing budget and performed frequent forecasting.

Renton, Wa

• Forged, nurtured, and maintained cohesive relationships with seven key trade account partners to fuel sales and market growth through distribution account management in Canada and the United States.• Designed and delivered sales model project launched throughout U.S. and Canada to increase retailer audiences. • Successfully organized trade events through key distribution partners to reach retail channels with programs eagerly adopted as company standard. • Crafted several sales programs and initiatives, such as Dungeon & Dragons miniatures, which propelled sales of this product line by 200% and the Heroscape product deletion sell down, entirely eliminating the SKU, per plan • Entrusted with accounts, which represented company’s largest singular revenue source at 45%.• Delivered precise targeted monthly, quarterly and annual forecasting, and performed data tracking and financial reporting.• Played a pivotal role in boosting revenues by 25% in 2010 and 21% in 2011. • Employed outstanding forecasting skills to transform top-performing brand from excess product to perfect inventory orders, effectively reducing unnecessary expenses.

• Developed and directed complete operations and personnel oversight to ensure attainment of sales and procedural objectives. Established total and individual sales goals and managed daily activities for 10+ associates• Mentored sales associates and managers to achieve benchmarking objectives. Effectively developed productive sales teams to achieve year over year growth of 119+%, highest in the company.• Maintained budgetary requirements and prepared all P&L, tracking, forecasting and financial reports• Directed the implementation of procedural changes to ensure compliance and influence employee growth, creating weekly one-on-one meeting structure, employee check-ins to manage this process.• Developed training tools for new hire associates, and chartered the company wide training program. Implemented creation of training manager role and developed materials and courses.• Designed and implemented streamlined procedures to effectively increase sales potential and generate a significant reduction in costly transactions. • Recipient of multiple achievement and performance awards for service and operational excellence.

Renton, Wa

• Directed online product marketing and sales averaging $50M+ in annual revenues.• Directed the organization of product information to create and manage online marketing for gaming and electronics merchandise. • Corresponded with parent companies and associated entities to obtain product data. • Maintained online inventory databases to ensure current and updated information. • Coordinated offsite inventory management, determined product blends and sales items.• Developed presentation strategies for online images. • Chiefly responsible for the creation of quarterly marketing initiatives and promotional newsletters, executing a number of promotions from inception to completion.• Played a critical role in the operational development of in-store and online marketing and sales to drive revenues and encourage significant growth.

B.S., Business Management

Graduated with a 3.63 GPA and a dual major

Project Management Certification Program, Project Management

B.S., Business Administration

Graduated with a 3.63 GPA and a dual major