Tommy W. Email & Phone Number

I'm a passionate and results-driven marketing leader with extensive experience in product marketing, brand management, and business strategy across a range of industries. I specialize in using AI-driven insights and data analytics to enhance product positioning and identify new market opportunities. My career has been defined by my ability to build and lead high-performing teams that deliver strong results through collaboration and innovation.𝗞𝗘𝗬 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Developed effective marketing strategies and creative briefs to drive brand growth and differentiate products in the market.• 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Used AI and data analytics to gain valuable insights that guided product and marketing strategies, boosting market presence and customer engagement.• 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗣&𝗟 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Created business models and managed P&L to maximize profitability and ensure sustainable growth in line with business goals.• 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Built and led strong cross-functional teams, fostering innovation and collaboration to achieve company objectives.• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Managed all stages of the product lifecycle, from concept to launch, and developed detailed roadmaps to align with market needs and strategic goals.• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗩𝗶𝗱𝗲𝗼 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻: Led digital marketing efforts and created engaging video content to increase brand visibility and drive audience engagement.• 𝗦𝘁𝗮𝗴𝗲-𝗚𝗮𝘁𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀: Applied stage-gate processes to streamline product development, ensuring projects meet market trends and deadlines.𝗡𝗢𝗧𝗔𝗕𝗟𝗘 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦• Spearheaded a rebranding initiative that boosted unit sales by 38% and expanded market presence within 18 months.• Launched the Vivid Collections, achieving $1.2M in revenue in just 14 months by tapping into new market demands.• Increased market share by 40% through effective product positioning and targeted marketing strategiesI'm excited about continuing to leverage my skills in marketing strategy, product development, and leadership to drive growth and innovation. Let’s connect if you’re interested in discussing how we can work together to create impactful marketing strategies and drive business success!

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  Global Product Marketing Manager

  Ultra Pro International

  Apr 2018 - Present - City Of Commerce, Ca

  • Leading cross-functional marketing teams to drive product launches and brand revitalization, fostering collaboration and innovation across departments.• Managing executive-driven projects to develop innovative product lines, aligning strategies with market trends to capture growth opportunities.• Developing and executing product roadmaps that optimize resources and reduce time-to-market, using stage-gate processes to streamline development.• Leveraging sales analytical tools for consumer analysis, enhancing marketing strategies, and generating actionable insights to boost engagement.• Directing digital marketing and video campaigns while overseeing P&L and budget management to optimize product performance and profitability.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Led a rebranding initiative that saw a 38% increase in unit sales and expanded market presence within 18 months.• Launched the Vivid Collections, a new product line that capitalized on untapped market demand, achieving $1.2M in revenue within 14 months.• Boosted overall company income by 22% by integrating the Bob Ross license into a premium product line, leveraging high-level prompting to target niche audiences.• Realized an average of 18.5% year-over-year growth over five years by applying advanced business analytics to inform strategic decisions and optimize market positioning.• Improved profitability by optimizing material usage, reducing minimum order quantities (MOQs), and enhancing supply chain efficiencies.