Dr Deborah Binks-Moore Mcipr Email and Phone Number
Thank you for your interest in my profileI am a Senior Business Leader and Advisor with subject matter expertise in leading, managing and consulting in both public and private sectors including, FMCG, Energy, Utilities, Technology and E-commerce.I enjoy facilitating the development and implementation of cross-functional business growth and development using my skills in Corporate Relations, Sustainability and Environmental, Social & Governance (ESG) together with Government and Investor relations, Brand, Marketing & PR. I’m a proactive and diligent leader with top-notch skills in streamlining information, prioritises strategic goals, and approaches issues with a creative, independent, and analytical mindset. I operate in fast-paced delivery environments, supporting delivery that optimises functions and delivers strategic implementation leading to the strengthening of people, processes, and procedures to effectively govern core organisational activities. I am a seasoned member of the board able to leverage a wealth of skill and experience to provide strategic oversight to ensure accountability to unite executives under a shared vision. I work to elevate business and people development, growth, and profitability. A critical friend to business who possesses the ability to translate complex information simply, will strive to maximise board outcomes and accelerate organisational objectives leveraging a proven track record of success. Always looking to expand my professional network, please contact me on:+44 7973 830 123 | debsbinksmoore@me.com
Imperial Brands Plc
View- Website:
- imperialbrandsplc.com
- Employees:
- 6210
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Chief Corporate Affairs OfficerImperial Brands Plc Jun 2024 - PresentLondon Area, United Kingdom
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Senior Adviser & CoachSelf-Employed Feb 2022 - PresentLondon, England, United Kingdom
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Non Executive DirectorQhala Jan 2023 - PresentNairobi County, KenyaNon Executive Board Director advising and supporting the company achieve its vision of digitising Africa. Qhala is supporting companies in their innovation journey, undertaking market research to understand customers better, designing intuitive products that solve real problems, transforming businesses with digital solutions for today and tomorrow. -
Director Of Corporate Relations (Interim)Southern Water May 2023 - Dec 2023Worthing, England, United KingdomProviding Corporate Relations and ESG leadership to the business -
Evp Corporate Affairs, Esg, Brand & MarketingPuma Energy Oct 2019 - Apr 2022Geneva, Canton Of Geneva, SwitzerlandI lead the business to deliver on all aspects of stakeholder relations - from Brand and Marketing, Communications, Investor & Government relations, ESG and Corporate Affairs. We operate in diverse markets with significant challenges - from helping our customers and partners address the energy transition to ensuring we fulfil energy needs in diverse markets around the world. I lead teams of experts and specialists with skills in brand, marketing, ESG as well as media, PR, GR & IR and support the CEO and executives with strategic advice and guidance to prepare them for managing the business in a dynamic and developing world. -
Director International Corporate Affairs - EmeaAlibaba Group Jun 2017 - Oct 2019London, United KingdomLeading Corporate Affairs for all business units across EMEA, for the Alibaba Group, including core Commerce and Marketplaces, Logistics, Cloud, Digital Media, Food, Travel, etc. in core and emerging markets across the region. Our work protects and enhances the Alibaba brand and reputation by developing and implementing Pan EMEA and country specific communications strategies and plans, that drive the perception of Alibaba as a global technology company that is empowering people though technology and innovation to create a more inclusive economy. I provide strategic counsel to global leadership on matters of brand and reputation impact, from business performance, policy and regulation to issues and crisis in the region, in addition to creating and managing key campaigns and activities to build and leverage our position and reputation with all stakeholders. -
Director Of Communications EmeaEbay 2014 - 2017Zürich Area, SwitzerlandI led Corporate Communications covering internal and external communications, issues and crisis management, CSR, Consumer PR, Brand and Media for eBay's EMEA team, managing strategic communications for all the Marketplaces business across Europe. -
DirectorSprite Communications Ltd 2010 - 2014London, United KingdomSprite Communications provides strategic communications counsel in Corporate Communications and Reputation Management. Working across all sectors, including Utilities, Infrastructure, Pharma, Defence, Finance and Consumer as well as Energy and Tech. Specialists in creating strategic plans and programmes across a range of stakeholders to drive awareness and engagement, leveraging CEO and business experts, able to manage complex technical and commercial issues that could damage reputation. We help companies to develop and implement communication programmes and activities which build, enhance and protect Reputation. We also provide advice and guidance through major change activities, using to communications and to leverage brand engagement with employees, customers and suppliers for improved business results.
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DirectorRegester Larkin By Deloitte Jan 2013 - Dec 2013London, United KingdomI provided strategic counsel and guidance to leaders helping them to manage high impact strategic risks and managing uncertainties, crises and issues, whether as a result of geopolitical, economic, financial, or cyber-related events or through corporate misdeed or high impact operational or technological failures. I worked with people and teams helping them to prepare for the worst and working with them in times of crisis, in addition to helping them identify and manage issues that could damage reputation - and shareholder value. -
Global Vp Communications Shell RetailShell 2011 - 2013London, United KingdomAccountable for strategic reputation management for Shell's Global Retail business. Shell Retail is the largest branded global network and is the number one preferred brand. There are approximately 43,000 Shell branded Retail sites operating in more than 80 countries, selling around 158 billion litres of fuel annually. Approximately 500,000 people work on Shell branded Retail sites where more than 10 million customer transactions are processed every day. I was accountable for the external and internal communication strategy and plan, including PR for fuels around the world and provided strategic advice and guidance to the Executive leadership on a range of issues and opportunities. -
Global Vp Communications: Global Solutions And TechnologyShell 2009 - 2011The Hague Area, NetherlandsAccountable for strategic reputation management for Shell's Global technology business. Shell Global Solutions delivers Innovation, R&D and TS programmes, investing over 1 bln $ pa for Upstream & Downstream businesses in product, process, service & assurance programs that protect & improve multi-bln $ cash contribution pa for Shell, JVs & Shareholders, through high value consultative technology & business services for Shell and strategic Industry customers. I was accountable for the external and internal communication strategy and plan, including change management and third party marketing. I provided strategic advice and guidance to the Executive leadership on a range of issues and opportunities.
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Global Head Of Change CommunicationsShell 2007 - 2009London, United KingdomI provided leadership for the communications strategy and plan for the world’s largest business change programme, in around 40 countries across 10 businesses and functions and range of stakeholders - internal and external. This Global change programme included the implementation of Global SAP and connected applications and standardised global processes and standard organisation designs across Shell’s Downstream businesses. This enabled me to develop and hone my skills in driving cultural change and operational excellence. I developed strategy and direction, managing delivery of all the communications and leadership mobilisation activities, across internal and external stakeholders. I created advanced communications tools and platforms for maximum effectiveness, while ensuring consistency, repeatability and improvement – and creating a global standard for Shell. I created and implemented the approach for mobilising senior leadership to drive the implementation. I developed a co-ordinated approach for employee and industrial relations integrating all communications into a consistent change management framework. To achieve this I developed and created a team from scratch, with around 14 direct reports and around 25 indirect communications staff in country to deliver a cost effective and effective stakeholder management capability. The work I did became a core element of Shell’s approach to managing programmatic change.
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Programme Manager: Stakeholder CommunicationsShell International Petroleum Ltd 2005 - 2007London, United KingdomIn this role I initiated, developed and implemented ground breaking communications solutions for complex business change and integration issues, taking account of business interfaces and complexity, diverse cultural and business requirements, across the globe. Co-ordinated complex engagements to launch key business initiatives and campaigns, both internal and external, across businesses and within the communications function.I coordinated and led teams of business and communications staff focused on improving the organisational effectiveness and capability of the business, during period of intense change founded upon creating shared vision, strong leadership engagement and alignment of communication objectives to business priorities.
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Management Communications Oil ProductsShell International Petroleum Co Ltd 2003 - 2005London, United KingdomI developed and implemented a corporate communications strategy and plans for the Downstream businesses in Shell, to support business strategies and drive engagement across 80,000 employees. Created communications strategies and plans for the globalisation of the Downstream business over 140 countries – including developing and producing two global events for the Downstream Top 400 Leaders. Worked closely with regional and business units to develop shared corporate communications objectives. Prepared materials for Director and Investor Relations presentations. Developed and managed corporate communications campaigns for the Downstream business including brand and HR campaigns and activities, supported Group Crisis/Issues networks. Managed all key channels, web, and print media, face to face, virtual for successful campaigns.
Dr Deborah Binks-Moore Mcipr Education Details
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Excellent -
Biochemistry And Molecular Biology -
Microbial Physiology And Biochemistry -
Biological Sciences
Frequently Asked Questions about Dr Deborah Binks-Moore Mcipr
What company does Dr Deborah Binks-Moore Mcipr work for?
Dr Deborah Binks-Moore Mcipr works for Imperial Brands Plc
What is Dr Deborah Binks-Moore Mcipr's role at the current company?
Dr Deborah Binks-Moore Mcipr's current role is Senior Business Adviser | Chief Corporate Affairs Officer | ESG Director | Non- Executive Director | Board Advisor | Trustee | Coach | Mentor.
What schools did Dr Deborah Binks-Moore Mcipr attend?
Dr Deborah Binks-Moore Mcipr attended University Of Cambridge, The University Of Edinburgh, The University Of Dundee, University Of Liverpool.
Who are Dr Deborah Binks-Moore Mcipr's colleagues?
Dr Deborah Binks-Moore Mcipr's colleagues are Ali Abbas, Iwona Piecu, Eslam Zahra, Lindsay Mennell Keating, Peter H., Christophe Chiron, Kerem Erol.
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