Dr Deborah Binks-Moore Mcipr Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

Nairobi County, Kenya

Non Executive Board Director advising and supporting the company achieve its vision of digitising Africa. Qhala is supporting companies in their innovation journey, undertaking market research to understand customers better, designing intuitive products that solve real problems, transforming businesses with digital solutions for today and tomorrow.

Worthing, England, United Kingdom

Providing Corporate Relations and ESG leadership to the business

Geneva, Canton Of Geneva, Switzerland

I lead the business to deliver on all aspects of stakeholder relations - from Brand and Marketing, Communications, Investor & Government relations, ESG and Corporate Affairs. We operate in diverse markets with significant challenges - from helping our customers and partners address the energy transition to ensuring we fulfil energy needs in diverse markets around the world. I lead teams of experts and specialists with skills in brand, marketing, ESG as well as media, PR, GR & IR and support the CEO and executives with strategic advice and guidance to prepare them for managing the business in a dynamic and developing world.

London, United Kingdom

Leading Corporate Affairs for all business units across EMEA, for the Alibaba Group, including core Commerce and Marketplaces, Logistics, Cloud, Digital Media, Food, Travel, etc. in core and emerging markets across the region. Our work protects and enhances the Alibaba brand and reputation by developing and implementing Pan EMEA and country specific communications strategies and plans, that drive the perception of Alibaba as a global technology company that is empowering people though technology and innovation to create a more inclusive economy. I provide strategic counsel to global leadership on matters of brand and reputation impact, from business performance, policy and regulation to issues and crisis in the region, in addition to creating and managing key campaigns and activities to build and leverage our position and reputation with all stakeholders.

Zürich Area, Switzerland

I led Corporate Communications covering internal and external communications, issues and crisis management, CSR, Consumer PR, Brand and Media for eBay's EMEA team, managing strategic communications for all the Marketplaces business across Europe.

London, United Kingdom

Sprite Communications provides strategic communications counsel in Corporate Communications and Reputation Management. Working across all sectors, including Utilities, Infrastructure, Pharma, Defence, Finance and Consumer as well as Energy and Tech. Specialists in creating strategic plans and programmes across a range of stakeholders to drive awareness and engagement, leveraging CEO and business experts, able to manage complex technical and commercial issues that could damage reputation. We help companies to develop and implement communication programmes and activities which build, enhance and protect Reputation. We also provide advice and guidance through major change activities, using to communications and to leverage brand engagement with employees, customers and suppliers for improved business results.

London, United Kingdom

I provided strategic counsel and guidance to leaders helping them to manage high impact strategic risks and managing uncertainties, crises and issues, whether as a result of geopolitical, economic, financial, or cyber-related events or through corporate misdeed or high impact operational or technological failures. I worked with people and teams helping them to prepare for the worst and working with them in times of crisis, in addition to helping them identify and manage issues that could damage reputation - and shareholder value.

London, United Kingdom

Accountable for strategic reputation management for Shell's Global Retail business. Shell Retail is the largest branded global network and is the number one preferred brand. There are approximately 43,000 Shell branded Retail sites operating in more than 80 countries, selling around 158 billion litres of fuel annually. Approximately 500,000 people work on Shell branded Retail sites where more than 10 million customer transactions are processed every day. I was accountable for the external and internal communication strategy and plan, including PR for fuels around the world and provided strategic advice and guidance to the Executive leadership on a range of issues and opportunities.

The Hague Area, Netherlands

Accountable for strategic reputation management for Shell's Global technology business. Shell Global Solutions delivers Innovation, R&D and TS programmes, investing over 1 bln $ pa for Upstream & Downstream businesses in product, process, service & assurance programs that protect & improve multi-bln $ cash contribution pa for Shell, JVs & Shareholders, through high value consultative technology & business services for Shell and strategic Industry customers. I was accountable for the external and internal communication strategy and plan, including change management and third party marketing. I provided strategic advice and guidance to the Executive leadership on a range of issues and opportunities.

London, United Kingdom

I provided leadership for the communications strategy and plan for the world’s largest business change programme, in around 40 countries across 10 businesses and functions and range of stakeholders - internal and external. This Global change programme included the implementation of Global SAP and connected applications and standardised global processes and standard organisation designs across Shell’s Downstream businesses. This enabled me to develop and hone my skills in driving cultural change and operational excellence. I developed strategy and direction, managing delivery of all the communications and leadership mobilisation activities, across internal and external stakeholders. I created advanced communications tools and platforms for maximum effectiveness, while ensuring consistency, repeatability and improvement – and creating a global standard for Shell. I created and implemented the approach for mobilising senior leadership to drive the implementation. I developed a co-ordinated approach for employee and industrial relations integrating all communications into a consistent change management framework. To achieve this I developed and created a team from scratch, with around 14 direct reports and around 25 indirect communications staff in country to deliver a cost effective and effective stakeholder management capability. The work I did became a core element of Shell’s approach to managing programmatic change.

London, United Kingdom

In this role I initiated, developed and implemented ground breaking communications solutions for complex business change and integration issues, taking account of business interfaces and complexity, diverse cultural and business requirements, across the globe. Co-ordinated complex engagements to launch key business initiatives and campaigns, both internal and external, across businesses and within the communications function.I coordinated and led teams of business and communications staff focused on improving the organisational effectiveness and capability of the business, during period of intense change founded upon creating shared vision, strong leadership engagement and alignment of communication objectives to business priorities.

London, United Kingdom

I developed and implemented a corporate communications strategy and plans for the Downstream businesses in Shell, to support business strategies and drive engagement across 80,000 employees. Created communications strategies and plans for the globalisation of the Downstream business over 140 countries – including developing and producing two global events for the Downstream Top 400 Leaders. Worked closely with regional and business units to develop shared corporate communications objectives. Prepared materials for Director and Investor Relations presentations. Developed and managed corporate communications campaigns for the Downstream business including brand and HR campaigns and activities, supported Group Crisis/Issues networks. Managed all key channels, web, and print media, face to face, virtual for successful campaigns.

Sustainability Studies, Excellent

Certificate in Sustainability & Business Management 2022

Post Doctoral Fellowship, Biochemistry And Molecular Biology

Phd, Microbial Physiology And Biochemistry

Bachelor'S Degree, Biological Sciences