Lauren Drell - Tv / Media Content Producer Email & Phone Number

Chicago, Illinois, United States

Produced a one-hour documentary, ‘Beyond Chicago from the Air’ (2021), exploring iconic landmarks and hidden treasures across Illinois, Missouri and Indiana with a drone, and Season 2 of the weekly TV series trivia contest ‘The Great Chicago Quiz Show’ (2022) spanning across history, politics, architecture, sports and entertainment. Drove the end-to-end production process in a remote-work setting, including research, fact-checking, story-idea pitching, coordinating production logistics, editorial direction, equipment troubleshooting and contract negotiations. Negotiated unprecedented deals with major partner stakeholders, including Dick Clark Productions and Getty Images, generating 50% cost savings on various production assets. Pitched, booked and pre-interviewed six trending local celebrities, recording artists and influencers (Bill Kurtis, Kurt Elling, Scott Simon, Tom Dreesen and others) preparing them for remote television tapings.

Chicago, Il | Los Angeles, Ca

Developed story ideas and delivered over 150 unique, relevant, and engaging content pieces, including cover stories, features, interview articles and case studies for Huffington Post, Toptal, American Marketing Association (AMA), Chicago Tribune, Medill Magazine and CitySearch. Cultivated and leveraged relationships with publicists and talent management to secure guest interviews with high-profile celebrities and recording artists, including Billy Corgan, Jack Osbourne, and Ed Burns, and covered trending events in Chicago, New York City and Los Angeles. Achieved a HuffPost record for the number of views on a local story. Booked interviews with high-profile thought leaders and influencers for the American Marketing Association (AMA), including Kim Larson (Global MD, Google), B.V. Pradeep (Global VP, Unilever), and Evan Greene (CMO, Recording Academy). Gained thousands of social media shares and marketing website references.

Arlington Heights, Illinois, United States

Co-created weekly print publication (Beep) from concept to launch within 12 weeks as part of Capstone Innovation project by successfully partnering with graduate students at the Medill School of Journalism, Northwestern University. Leveraged excellent communication skills to make a successful pitch to Daily Herald leadership, resulting in the publication being revealed and approved for launch at a press event.

Chicago, Illinois, United States

Authored music previews and interviewed major-label bands and Grammy-winning recording artists to produce up to 14 articles weekly.

Chicago, Illinois, United States

Steered the production of iconic brand campaigns for Unilever globally. Partnered with brand managers and external agencies to deliver brand campaign execution for Dove and Axe product launches.Championed multiple aspects of the production process, including location/talent scouting, managing camera crew, coordinating photo/video shoot logistics, negotiating rates/usage rights, managing production budget and writing promotional copy.Monitored external agencies’ adherence to Unilever’s creative direction and brand strategy for major global Unilever brands (Lipton, Hellmann's, POND’S, Degree Deodorant, Suave, Elizabeth Arden and Calvin Klein Cosmetics).