Lauren Drell Email & Phone Number

Brooklyn, Ny

We love building brand, content & creative strategies — and bringing them to life. (Otherwise, it’s just a strategy.) Since 2019, we’ve been fortunate to work with brands you know and love, including Bond Vet, Andie Swim, Levain Bakery, ADAY, Devocion, MindBodyGreen, The Farmer's Dog, Van Leeuwen, Matchaful, and more.Are you next? Get in touch at quincycreative.xyz

Greater New York City Area

Bond Vet is new kind of vet clinic with 40+ clinics along the East Coast and Chicago, with more on the way. I joined to help with copywriting and now spend half my time with the Bond team, developing content/creative for every brand touchpoint, from the in-clinic experience and the website to paid social and swag. And yes, the team is hiring! bondvet.com/careers

Brooklyn, New York, United States

Redbud Brands is a venture capital & private equity brand development studio creating disruptive new companies in the consumer space. As part of the "shared services" marketing team, I developed branding, content & creative strategy for consumer brands, including NAPJITSU, TSUMo Snacks, First & Foremost, Wellcore, Operation Good Boy & more.

Greater New York City Area

Greater New York City Area

Nyc/La

- Define the sweetgreen brand voice and create content + creative strategy to amplify the company mission, namely sweetgreen's interest in a sustainable food system, healthy living, passion + purpose- Execute content and creative development for email, social, web, mobile and in-store collateral to convey brand messages, thought leadership initiatives and broader marketing campaigns, i.e. new store openings, the seasonal menu and the sweetlife festival- Liaise with partners, writers, influencers, photographers, brands and creative thinkers to build a strong community and enhance brand visibility- Manage creative team to produce stunning and effective visual messaging

- Ideate, develop and manage content programs for 50+ advertisers, i.e. Citi, Marriott, GE, BMW, Intel, MasterCard and Gap- Collaborate with Strategy and Sales Development teams to develop innovative branded content products - Instrumental in scaling Mashable’s branded content program, both in size and capability (multimedia, etc)- Manage a team of 9, project-manage across departments (Sales, Sales Dev, Ad Ops, Design, MarComms and Product) and manage relationships with third-party production companies and freelancers- Manage social presence of Mashable BrandLab, the company’s in-house branded content studio- Research, write and edit Branded Content, then optimize social sharing for maximum performance- Measure success of Mashable’s Branded Content, which exceeds site averages for pageviews, shares and time spent (Omniture, Google Analytics, Parsely, Peek)- Joined as Assistant Editor, promoted to Associate Editor in August 2011, promoted to Branded Content Editor in May 2012, promoted to Branded Content Director in December 2014

- Establish and drive witty social media presence via Facebook, Twitter, Instagram, Foursquare, Tumblr, Pinterest & Yelp- Develop marketing materials, including apparel, fliers, brochures, press kit, logos and stickers- Write product copy, taglines and product names, i.e. "From ME to You," Taste of Maine, Noah’s Ark, etc

Write small-business and entrepreneurship news; SEO; shoot and edit Entrepreneur Spotlight, My First Million and 27 Million and Counting web series at @AOLSmallBiz.

Source, shoot, script and edit broadcast news packages (1:30 length) in Avid & Final Cut; Covered the Wicker Women photo project (aired on WCIU), the Foursquare social media app, the return of Officer Friendly in Chicago, a vegan take-out shop, a nationally-ranked figure skater, the need for racially diverse adoptive parents, an artist who beat the odds after enduring an extreme adverse reaction to a prescription drug, and more; Reported on women’s health issues, including mammography controversy, folic acid intake, pregnancy nutrition, cosmetic surgery, and the apparent decline of women’s happiness; Published in Community Health Magazine and the Northwest Indiana Parent

Write brand editorials for Ideel (nee ideeli.com), an online shopping community that hosts steeply discounted sales in fashion, home furnishings, beauty products and accessories

Write "Citizens" profiles; Research and write items in the “Action” section (including a monthly calendar), documenting events and openings in international film, art, fashion and hospitality industries; Proofread and edit the magazine in its entirety

Write creative copy for the 5,000 products sold at DCB, including candy, gift baskets, apparel and accessories; Create kickers, headlines and slogans for in-store events, promotions, e-mail blasts, postcards

Ba, History, Psychology

Activities and Societies: cum laude, Delta Delta Delta, Pi Gammu Mu, Phi Alpha Theta

Msj, Journalism (Concentration In Broadcast)

Aside from reporting for print and broadcast, I took classes in web development, news graphics, media economics, journalism ethics.