The Elixir Media Group is a boutique, full service branding and entertainment company specializing in creative, high-impact Public Relations, and producing culturally impactful events. Clients and work have appeared in some of the most elite and most sought-out local, national, and global media placements across online, print, television, and radio including, but not limited to, ABC, CNN, CBS's 'The Late Show with Stephen Colbert', Billboard, NPR, COMPLEX, The FADER, MTV, XXL, VIBE, ELLE Magazine, ESSENCE, The Village Voice, and many more. The Elixir Media Group has produced concerts such as 9th Wonder's 'Jamla is The Squad' album release show in NYC, NYC's first ever official J Dilla Tribute show (www.facebook.com/NYLovesDilla), and Harlem's premier monthly live music series showcasing the world's best emerging talent in soul (www.uptownsoullounge.splashthat.com)

- Create and implement detailed marketing and promo plans (that include digital, grassroots, and PR strategies) for all shows and events. - Interface with and pitch content to major online, radio, television and print outlets, securing and coordinating show previews, reviews, and artist interviews on publications such as the New York Times, National Public Radio, NBC Universal, Rolling Stone Magazine, and more. - Develop and maintain old and new co-branded partnerships with HOT97, The Source Magazine, The Urban Daily, LatinTRENDS and more.- Manage and oversee all marketing and promo initiatives, including media buying and ad campaigns, citywide flyer campaigns, cross promotions, and social media strategies. - Manage and provide creative direction for staff in web, events, ticketing, graphic and production departments on all aspects of branding and in-house promo and marketing strategies.- Work in conjunction with booking department to create cohesively branded shows and show packages.- Crisis management.- Draft press releases and web copy for all upcoming concerts and events.- Draft and send daily and weekly email newsletters about upcoming shows, events, and special promotions.- Assist in producing and coordinating press events. - Develop an intensive Marketing & Publicity intern curriculum program in conjunction with New York area universities. - Recruit, interview, and manage a team of interns on all social media initiatives, growing SOB’s Facebook, Twitter, Instagram, and Tumblr assets by thousands of followers and fans. - Curated an exclusive SOB’sTV YouTube series that amassed thousands of views and appeared on national web publications.- Created and implemented email-capturing strategies, growing the SOB’s mailing list by thousands of new subscribers per month.

- Build strong, working relationships with local promoters, venues, artist managers and publicists to create and sustain strategic co-branding partnerships. - Help drive sales and revenue by targeting and acquiring new local accounts and maintaining accounts already won - Facilitate multi-platform cross-promotions and marketing of event listings and relevant content for brand building.

Wrote music reviews and artist bios.

- Assist with invoicing and order input (data entry). - Maintain and update sales lists, databases, and other internal documents. - Conduct research to help prepare and update sales presentations and media kits.

Manage and coordinate all web and social media activity for the annual statewide “Music Saved My Life” initiative.

SEE "PUBLICATIONS" SECTION FOR MORE INFO

Responsible for marketing and logistical planning of an eight-region statewide initiative promoting healthy behaviors and advocating against tobacco use to approximately 13,000 young people through concerts and community outreach events that attracted 25 media appearances. - Write and edit event press releases and Radio PSAs.- Create and manage all "Music Saved My Life" Social Networking Media outlets to recruit, inform, and engage the public and American Cancer Society constituents in Illinois- Create and manage initiative website (www.MusicSavedMyLifeACS.org) and all of its content.- Identify and recruit local and nationally renowned artists to participate in the Music Saved My Life initiative. - Designed, coordinated, and helped implement Chicago Public Transit Authority marketing campaign for “Music Saved My Life”.- Manage and oversee the production of all concerts and community outreach events hosted in each region.- Track and manage all event metrics.- Created a sponsorship package that helped secure six sponsors.- Created a health survey to track tangible results of the “Music Saved My Life” initiative.- Devised and implemented a Youth Ambassador program to uniquely engage Illinois students in the “Music Saved My Life” initiative.

- Build and edit web content for NPR Music (www.NPRmusic.com) - Pitch ideas for web features and on-air programming - Transcribe music interviews aired on All Things Considered and Weekend Edition and write complimentary web stories under tight deadlines. - Producer/Blogger/Copy Editor for Intern Edition (http://www.npr.org/internedition/fall10/)SEE "PUBLICATIONS" SECTION FOR MORE INFO

- DJ/On-Air Talent and producer for local freeform music radio show- Review new music to be filed in station’s library

- Recruit, manage, lead, and motivate a team of fundraisers that raised $1.8 million in the 2010 fiscal year- Assist in meeting fundraising goals by organizing and analyzing fundraising metrics before and after calling shifts.- Schedule and conduct phone and in-person interviews.- Prepare detailed internal fundraising reports.

- Contacted local businesses to recruit mascots for mascot event at UofM baseball game.- Compiled database of popular songs to be played at upcoming UofM football games.- Booked soccer clinics for youth soccer clubs around Michigan to promote UofM’s soccer program and raise awareness of the upcoming season.

Founded and maintained the viability of a chapter of an international grassroots, non-profit organization that uses hip-hop to empower, educate, and unite diverse communities. - Raised funds for annually planned events.- Lead and motivated a team of board members to deliver the mission of the organization.- Fostered positive, working relationships with event sponsors and community groups through frequent collaboration and acknowledgement. - Co-Hosted and promoted the appearance of a nationally renowned recording artist at the University of Michigan with Atlantic Records attracting over 1,000 people.- Managed and helped coordinate logistics for successful small and large scale events including, but not limited to, weekend-long regional conferences, mass meetings, workshops, discussion forums, and concerts.- Devised and implemented effective marketing/promotions strategies for small and large-scale events. - Creator and moderator of organization's regional website (www.hhcmidwest.com)- Leveraged social media and other online resources to recruit, inform and engage the public.

Served as liaison between all operation divisions of one of the world's largest air transportation hubs. - Assist with establishment of an interfaith chapel by conducting research and analyzing legal documentation between airports and chaplaincies around the country.- Write media advisories, event announcements, and reply to complaint letters.- Report airport statistics to various press sources.

Responsible for web development and information management at MGoBlue.com. SEE "PUBLICATIONS" SECTION FOR MORE INFO

- Edited and updated press release info on Ghostly website- Conducted research to compile music industry contact spreadsheets

Raised tens of thousands of dollars for the University of Michigan via cold calling of University alumni.