Drew Cogley Email & Phone Number

Hoboken, New Jersey, US

Hoboken, New Jersey, US

Hoboken, New Jersey, US

New York, NY, US

• Lead analyst in support of Mack Weldon’s CRM and acquisition marketing teams responsible for developing and analyzing test plans, ad hoc data requests, integrating new data, and building Looker reporting.
• Responsible for analytics engineering projects within Mack Weldon’s data stack (ELT), worked to transform raw data using SQL based software (DBT) into meaningful data sets that fed Mack Weldon’s data warehouse and.
• Partnered with the marketing teams to lead the ideation and development of a new direct mail data integration that provided the team with real-time access to campaign performance, reducing Mack Weldon’s reliance on the.

New York, New York, US

• Lead analyst for Plated’s CRM team as well as the budgeting and forecasting lead for the broader marketing organization.
• In support of the CRM team, responsible for developing test plans (i.e. A/B methodology), writing custom SQL queries, building Tableau dashboards, evaluating test results for statistical significance (i.e. chi-squared.
• Budgeting and forecasting responsibilities include collaborating with finance to understand EBITDA goals, working with Plated’s senior marketing analyst to develop acquisition/media spend curves, building out scenario.
• In both roles, gained exposure to the efficacy of paid and unpaid media in a variety of channels including but not limited to paid social, direct mail, and email.

New York, New York, US

• Partnered with the Albertsons divisions to develop promotional plans, address logistics issues, educate store employees on the Plated product, and train select team members to execute the Plated retail ambassador.
• Managed Plated’s retail promotional plans by building out a calendar, aligning on plans with the Albertsons divisional deli leads, writing briefs and briefing assets needed for each promotion into Plated’s creative.
• Built out tools to monitor key retail metrics such as sales, velocity, out of stocks, and shrink leveraging custom SQL queries and excel based tools that leveraging shipment, point of sale, and syndicated (IRI) data.

• Served as the primary point of contact for Pinnacle’s ambient grocery business (6 brands) responsible for developing presentation materials (Category reviews, new item meetings, etc.), optimizing trade plans.
• Worked closely with trade marketing and category leadership teams to successfully present and negotiate the terms of two separate innovation launches, both of which resulted in incremental distribution for two of.
• Collaborated with category leadership to develop a fact based presentation that highlighted a category opportunity for Ahold which resulted in the acceptance of two incremental items within Pinnacle’s Syrup portfolio.
• Led Pinnacle’s trade plan development for full year 2018 and collaborated with Ahold to deliver win-win plans that were accepted across all 6 ambient brands.

• Served as the primary point of contact for Pinnacle at Acme, Safeway (Eastern Division), Foodtown, & King Kullen, responsible for managing more than 15 brands across multiple temperature classes (dry, frozen, &.
• Worked alongside Acosta broker partners to develop presentation materials (new item meetings, business reviews, etc.), optimize trade plans, maintain Pinnacle’s sales planning system, and ensure day-to-day connectivity.
• Developed, and continually optimized, annual trade plans to enhance trade productivity and identify trade efficiencies as well as incremental opportunities.
• Leveraged trade planning tool, developed alongside Pinnacle’s pricing and analytics team, to assist with annual planning and to achieve buy-in with retailer partners by cleanly laying out the sales, margin, and.

• Serve as the primary category management contact for all regional grocery customers in the Eastern United States, including Ahold & Giant Eagle.
• Manage Pinnacle’s relationship with Acosta to drive enhanced connectivity and efficiency within Pinnacle’s regional network (i.e. sharing best in class category stories, building excel based tools to enhance efficiency).
• Attend customer calls alongside Pinnacle sales directors to provide additional insight during category reviews, assortment optimizations, and any other projects requiring category management expertise.
• Provide daily support and insight to the category management and sales teams spanning the 4 P’s of marketing.
• Leverage relationships built during previous role to make an immediate impact for both Pinnacle & Pinnacle’s Customers.

• Reported directly to the Director of Category Management who supported every Pinnacle customer, across channels, with the exception of Wal-Mart.
• Gained exposure to projects beyond the traditional grocery channel, for customers such as AmazonFresh, Walgreens, & BJs. Provided frozen vegetable category assortment recommendations to aid Pinnacle’s partnership with.
• Developed and enhanced Excel and PowerPoint based processes to improve the efficiency of Pinnacle and Acosta team members.
• Presented RichMix driven assortment analyses on the Frozen Vegetable Category at Giant Eagle, Weis, & AWI.
• Partnered in late 2014 with a Northeastern retailer to reset their Frozen Vegetable Category. Made recommendations concerning key item voids, underperforming stocked items, and distribution expansion opportunities.

Hunt Valley, Maryland, US

• Gained retail and shipment data mining experience within a top CPG company.
• Assisted the sales and marketing teams in developing annual strategic plans.
• Researched and evaluated retailer promotional strategies culminating in a presentation to McCormick senior leadership.

• Performed operational activities with a concentration in retail, customer service, and inventory management.
• Improved in store efficiency by demonstrating command of the POS system, as well as knowledge of the availability and whereabouts of more than 10,000 in store products.
• Developed relationships with customers resulting in repeat purchases.