Drew Gascon Email & Phone Number

Seattle, WA, US

Seattle, Washington, United States

Team Leadership: Director on various businesses leading media teams to innovate against media challengesIntegrated Marketing: Strategize with Account and Creative teams to see projects from brief, to development, to deployment and measurementAchievements:-Deployed a lifestage-targeted campaign for First Hawaiian Bank, leveraging target insights and local.

Seattle, Washington, United States

Team Leadership: Had the privilege of hiring, growing and managing a team of 5 to drive best-in-class work for our clientsIntegrated Marketing Collaboration: Planned our Defy Logic Brand launch in concert with Creative, PR, and Social to produce an integrated and seamless campaign that spoke clearly across channels and drove significant brand.

Seattle, Washington, United States

Complex Finance Management: Maximizing the use of media planning software and automation, delivered weekly views capturing data from over four individual portfolio teams to summarize investment strategy to Senior Client LeadershipProcess Innovation: Established net-new processes in video inventory management to quickly and accurately allocate video.

Greater Seattle Area

Local Marketing Innovation: Tapping the best consumer research and location-based marketing capabilities, created a hyperlocal channel playbook that drove a double-digit increase in purchase consideration for T-Mobile in our Top 6 markets Team Leadership: Worked with management to source the best internal talent across New York, Detroit and Seattle to.

Greater Seattle Area

Optimizing to Cost-per-Outcome: Delivered massive cut in cost-per-seminar-registrations by shifting plan paradigms in a new playbook that emphasized calibrating frequency over time in the funnel within Display, Search and SocialHigh-Volume Project Management: Closely collaborated across practice teams (30+ people) to organize and streamline work to keep.

Chicago, Seattle

Insights-Based Marketing: Leaning into Transit-friendly user experience of Starbucks' Mobile Order and Pay, spearheaded metro-oriented OOH media strategy in 3 urban markets that drove significant app adoption compared to dark marketsTest-and-Learn to drive outcomes: Tweaked and tested targeting and partners including Google and Facebook to bring Cost per.

I transcribed interviews, updated campaign reports, worked on client presentations, etc.

When I wasn't helping translate for French guests, seating, or checking people in at a Disney restaurant, I was developing my marketing prowess through a Marketing Exploration Series or just having some good old fashioned fun.

Hard work, and a great exposure to the advertising industry!