Co-produced the U.S. debut of Red Bull Jukebox 2024 in Nashville—a sold-out, fan-curated concert featuring artists like Shaboozy, Brothers Osborne and BRELAND.Generated 25M+ marketing impressions and earned recognition as “the show of the decade” (The Morning Hangover).Developed strategic partnerships with Whiskey Jam and industry leaders, elevating event quality and brand impact. Executed innovative fan engagement strategies, including live voting and interactive elements, redefining concert experiences.Supported Red Bull’s brand vision by activating cultural events, fostering creative community partnerships, and amplifying key cultural moments.

Assisted booking agents with day-to-day operations, including managing calendars, tracking holds, and a plethora of details for a roster of high-profile artists.Responsible for overseeing $100M worth of contracts and deposits annually, ensuring accuracy and timely processing.Maintained and updated databases with tour dates, financial information, and client details to streamline workflow and provide quick access to critical data.Collaborated with agents to analyze routing strategies, venue selection, and ticketing data to maximize profitability and audience reach for tours.

Launched a contractor-based business during the COVID pandemic, connecting Nashville’s top private chefs with clients seeking safe, in-home dining experiences.Built and managed a trusted network of private chefs to deliver high-quality, personalized dining services.Navigated evolving health guidelines and operational challenges to ensure safety and compliance.Honed leadership, adaptability, and problem-solving skills in a time of uncertainty.Provided clients with tailored dining experiences that offered comfort and connection during a challenging period.

Specialized in artist management with a focus on career development, team coordination, and branding.Worked with both international and domestic artist teams across various markets.Managed strategic planning and touring logistics to ensure smooth operations and successful execution.Oversaw press management and coordinated content releases to enhance artist visibility and engagement.Built and led strong, collaborative teams to support artist goals and projects.Secured opportunities and developed cohesive branding strategies to align with long-term career objectives.

Coordinated all aspects of touring, including communication between management, booking agents, promoters, production teams, transportation, band, artist, label, and press.Planned, advanced, and executed detailed tour itineraries to ensure smooth operations and efficiency.Managed day-to-day tour logistics, including travel arrangements, accommodations, and on-site problem-solving.Oversaw settlement of show funds, managed tour accounting, and ensured accurate financial reporting.Acted as a liaison between stakeholders to maintain clear communication and alignment of goals.Worked with talented artists such as Wheeler Walker Jr., Joel Crouse, and Levi Hummon to deliver successful, well-executed tours.

Served as Artist Manager and Label Tour Representative for Bastian Baker, opener on Shania Twain’s “NOW” Tour.Coordinated day-to-day operations with the “NOW” Tour, ensuring smooth communication and logistical alignment.Managed marketing initiatives, including promotional campaigns and audience engagement strategies.Oversaw tour accounting, settlement of funds, and financial reporting for the artist.Organized press and radio partner visits to support promotional efforts during the tour.Led brand and non-profit partnerships for the full artist roster, fostering meaningful collaborations.

Brokered and executed entertainment marketing campaigns for various consumer brands, driving over 60 million impressions.Developed and managed campaigns including music video product integrations, custom events, influencer marketing, music festival sponsorships, and VIP hospitality experiences.Successfully negotiated and executed partnerships with high-profile artists and brands such as Jason Aldean, H&M, Traeger Grills, Lucchese, and Black Rifle Coffee Company.Delivered impactful marketing solutions that aligned brand objectives with entertainment industry opportunities.

Mobile App Technology company founded in partnership with Aroluxe Media.

Manager of Safe in Blue, Dearly Brothers and Jacob Gann. Licensed music in the movie "We Made This Movie" (Worldwide Pants Incorporated), and in retail at Restoration Hardware. Launched multiple albums and developed artist brands. Produced, directed and organized successful Kickstarter campaign for music video, Spring 2013; exceeded $3000 fundraising goal by 50%.

Created & Developed Push Technologies with New Media Group, A cause related social media startup. Produced campaigns with Keep A Breast Foundation, The Magic Johnson Foundation and Stickam. Celebrity participation included Allstar Weekend and Linkin' Park.