Drew Case Email & Phone Number

• Utilize cross-platform performance metrics to guide content on AABB’s Newsfeed• Manage AABB’s social media strategy and monitor social media performance• Plan and promote online social media engagements events with AABB community leaders

Bethesda, Maryland, United States

• Monitor peer-reviewed journals, government communications and news outlets daily for transfusion and cellular therapies news; update AABB subject matter experts as needed• Contribute social media content and develop related graphics• Write stewardship and engagement communications to support AABB’s National Blood Foundation• Draft and distribute member communications in Real Magnet• Managed the transition between AABB’s Weekly Report and the AABB Newsfeed in fall 2020

Bethesda, Md

• Manage the writing, editing and distribution of Weekly Report, AABB’s member e-newsletter• Collaborate with subject matter experts to synthesize complex scientific and regulatory information into digestible news articles• Monitor newsletter performance and compile metrics reports for Association leadership• Contribute news and feature articles to AABB’s monthly news magazine, AABB News

Washington D.C. Metro Area

• Managed PHA’s direct mail and online giving program; developed mail segments and tracked appeal performance• Conducted interviews with patients, volunteers and donors to produce content for mail and online appeals, PHA’s pharmacy flyer program and quarterly lifestyle magazine, Pathlight• Drafted, edited and sent targeted emails to support PHA’s grassroots events program

Houston, Texas Area

• Managed a portfolio of mid-level donors in the $1,000 to $10,000 giving range using ResultsPlus• Developed and implemented donor engagement events to increase involvement and retention, including the creation of Alz Impact, a partnership with Association-funded scientists to present their research to intermediate and major gifts donors• Leveraged donor networks, point-of-entry events and Association programs to recruit table captains for three Reason to Hope breakfasts following the Benevon fundraising model• Coordinated the annual AWARE fundraising luncheon, including the creation and management of the fundraising calendar, serving as liaison to the event chair and event venue, developing the event timeline and script, and managing tax acknowledgment letters

Houston, Texas Area

• Cultivated relationships with donors, supporters and volunteers through community outreach; represented Bering Omega at third-party fundraisers and community events• Integrated social giving, email marketing and direct mail to raise more than $140,000 for Bering Omega’s annual campaign; managed social media and email marketing• Managed event marketing, site selection and sponsorship solicitation for Bering Omega’s Young Professionals Board events• Developed an internship program with Bering Omega program managers; partnered with area colleges to fill five internship positions each semester; recruited, hired and supervised development intern

Houston, Texas

• Drafted electronic marketing emails, maintained and updated Heath's customer contact base• Edited company marketing materials• Developed content for Heath's LinkedIn and Facebook pages• Assisted in the scheduling of trade shows and industry events• Completed competitor and other industry-related research projects

• Drafted blog and social media content• Wrote news releases and blast emails• Updated media contact lists• Monitored social media advertising performance

• Researched and wrote reports on current legislative issues• Wrote blog and social media posts

• Led small and large orientation sessions• Facilitated small group discussion• Served as a resource for new students and their guests• Worked behind the scenes to ensure smooth orientation sessions• Advised and prepared new students for life at KU