Drew Edwards

Drew Edwards Email and Phone Number

Senior Director of Product Management at Pearson @ Pearson
London
Drew Edwards's Location
Boston, Massachusetts, United States, United States
Drew Edwards's Contact Details
About Drew Edwards

Innovative product management leader with over 15 years of experience in conceptualizing, launching, and scaling market-leading web and native apps. Proven expertise in driving customer-centric and data-driven product teams to achieve remarkable success. Combines strategic vision with meticulous execution to deliver products that resonate with customers.

Drew Edwards's Current Company Details
Pearson

Pearson

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Senior Director of Product Management at Pearson
London
Website:
pearson.com
Employees:
10
Drew Edwards Work Experience Details
  • Pearson
    Senior Director Of Product Management
    Pearson Aug 2020 - Present
    London, Gb
    -- Launched Pearson+, the company’s flagship direct-to-consumer offering, in 5 months; scaling to 4.5 million users and 2 billion active user minutes per year within 2 years, exemplifying swift market entry and user engagement.-- Led development and release of Pearson’s first LLM-powered chatbot, increasing DAU by 105% for pilot users.-- Pioneered the first DTC eBook product, catalyzing Pearson+ investment and creation of the DTC division.-- Transformed an inherited product management team by implementing targeted upskilling, recruiting key talent, and assigning management roles, significantly enhancing team effectiveness and leadership depth.
  • Pearson
    Director Of Product Management
    Pearson Apr 2017 - Aug 2020
    London, Gb
    -- Led a 5-person product team, managing product experiences for a portfolio generating $70M annually.-- Oversaw design, development, and go-to-market of the Pearson eText product in January 2018.-- Directly accountable for the vision, product strategies, and tactical delivery of innovative product experiences, product customization capabilities, and user engagement & retention features; and doing so in deep collaboration with partners across design, technology, marketing, sales, customer success, and operations. -- Created the business case, obtained executive endorsement across multiple Lines of Business, and secured investment for a series of technical, user experience, and operational optimizations to a critical customer onboarding flow, outside of my area of formal remit, that has a forecasted $23M 5-year contribution; deployed to market successfully in Q3’19.
  • Pearson
    Manager, Software Product Management
    Pearson Jan 2016 - Mar 2017
    London, Gb
    -- Managed a team of four senior product managers responsible for five software teams - two accountable for customer-facing products that grossed $47M globally in 2016, and three tasked with supporting the search and product customization-related features for each of the web and mobile apps within the portfolio.-- Successfully executed the retirement of a legacy product platform, fully migrating both internal and external customers to the new platform and generating nearly $1M in annualized savings.
  • Pearson
    Sr. Software Product Manager, Group Product Lead
    Pearson Jan 2015 - Jan 2016
    London, Gb
    -- Led a product team responsible for the customization features within each of the “next generation” products supporting the Higher Education Line of Business.-- Created the vision for and led the design, testing, and implementation of a model that supports the creation of modularized, configurable, and reusable features that can be adapted to the requirements of individual products; model has since been scaled across the organization at the direction of executive leadership.
  • Pearson
    Sr. Software Product Manager
    Pearson Jul 2014 - Jan 2015
    London, Gb
    -- Product Owner for two teams supporting the Pearson Collections product offering – one responsible for the digital delivery segment, and the other managing the application platform that enabled the sale and fulfillment of $40M in custom book products. -- Partnered with division VP to define and socialize a new operating model, one stressing customer-centricity & feature-design consistency, which in turn acted as one of the core guiding principles in the subsequent restructuring of the product management, UX, and engineering organizations.
  • Pearson
    Software Product Manager
    Pearson Mar 2013 - Jul 2014
    London, Gb
    -- Served as Product Owner for a globally distributed agile team of 23 software development and QA engineers across four time zones, continually delivering against tight deadlines and an aggressive roadmap. -- Successfully led a new product offering, Pearson Collections, through beta and market release (Q1 2014), to include a large-scale migration from a vendor’s platform to an in-house platform.
  • Hospitality Online
    Co-Founder, Head Of Product Development & Management
    Hospitality Online May 2007 - Mar 2013
    Scottsdale, Az, Us
    Hospitality Online, a technology company spun out of Tristar Hotel Group to better capitalize on an underserved market need in the hospitality industry, has released two products to market, HMBookstore and HMOnline. -- Executed the successful conception, development, and launch of two B2B & B2C eLearning and web-based tools products serving the hospitality and higher education industries. -- Designed and independently developed user interfaces, SQL database structures, and extensive functionality enhancements for Learning Management System that served as application foundation for both products.-- Directly managed all post-purchase customer interactions for the first product offering and the first six months for the second product release (launched early 2012); used insight leveraged to refine product offerings, reducing support requests for the second product by 90% over three months while customer base doubled.
  • Actualiti
    Senior Associate
    Actualiti Aug 2011 - Dec 2012
    -- Served as company lead for all early product development efforts relating to a first-in-class platform serving an emerging industry, to include defining product vision, offerings, and development roadmap.-- Created 5-year product plans supported by comprehensive financial models and product feature rollout schedules; product plans created for novel veterinary vaccine, peptide-enriched skincare line, and crowd-based diligence platform.
  • Actualiti
    Intern
    Actualiti May 2011 - Aug 2011
  • Boston University School Of Management
    Mba Candidate
    Boston University School Of Management Aug 2010 - May 2012
    Boston, Ma, Us
    I received a Master of Business Administration at Boston University in May 2012.--MBA Consultant for Boston Children's Hospital Technology & Innovation Development Office--Vice President, BU BioBusiness Organization
  • Tristar Hotel Group
    Manager, Product & Service Development
    Tristar Hotel Group 2007 - 2010
    -- Identified and evaluated opportunities to satisfy unmet market needs in the hospitality industry via web applications; made recommendations to senior management regarding the forecasted value of the opportunities based on competitive landscape, market dynamics, and revenue potential.-- Managed the development of automated and web-based managerial solutions: company-wide online hotel employee training, automated competitor rate shopping, and SMS-driven nightly occupancy and revenue reports; implemented the systems across eleven Tristar properties.
  • Tristar Hotel Group
    Manager, Special Projects
    Tristar Hotel Group May 2004 - Dec 2007
    -- Devised and implemented process to deliver high-quality guest service and position-specific training to more than 250 new hotel employees efficiently via web-based platform.

Drew Edwards Skills

Strategy Product Management Analytics Product Development Analysis Cross Functional Team Leadership Project Management Management Market Research Market Analysis Financial Modeling Data Analysis Business Analysis Corporate Strategy Formulation Software Project Management Software Quality Assurance Commercialization Sql Asp User Interface Design Competitive Analysis Leadership Business Strategy

Drew Edwards Education Details

  • Questrom School Of Business, Boston University
    Questrom School Of Business, Boston University
    Mba
  • University Of Arizona
    University Of Arizona
    Molecular And Cellular Biology

Frequently Asked Questions about Drew Edwards

What company does Drew Edwards work for?

Drew Edwards works for Pearson

What is Drew Edwards's role at the current company?

Drew Edwards's current role is Senior Director of Product Management at Pearson.

What is Drew Edwards's email address?

Drew Edwards's email address is dr****@****ail.com

What is Drew Edwards's direct phone number?

Drew Edwards's direct phone number is +4420344*****

What schools did Drew Edwards attend?

Drew Edwards attended Questrom School Of Business, Boston University, University Of Arizona.

What skills is Drew Edwards known for?

Drew Edwards has skills like Strategy, Product Management, Analytics, Product Development, Analysis, Cross Functional Team Leadership, Project Management, Management, Market Research, Market Analysis, Financial Modeling, Data Analysis.

Who are Drew Edwards's colleagues?

Drew Edwards's colleagues are Jenna Browne, Paolo Postinghel, Sravya Kottisa, Margaret Robertson, Alissa Sauer, Abdul Rahman Rahmani, Loretta Moser.

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