Drew Edwards Email & Phone Number

London, Gb

-- Launched Pearson+, the company’s flagship direct-to-consumer offering, in 5 months; scaling to 4.5 million users and 2 billion active user minutes per year within 2 years, exemplifying swift market entry and user engagement.-- Led development and release of Pearson’s first LLM-powered chatbot, increasing DAU by 105% for pilot users.-- Pioneered the first DTC eBook product, catalyzing Pearson+ investment and creation of the DTC division.-- Transformed an inherited product management team by implementing targeted upskilling, recruiting key talent, and assigning management roles, significantly enhancing team effectiveness and leadership depth.

London, Gb

-- Led a 5-person product team, managing product experiences for a portfolio generating $70M annually.-- Oversaw design, development, and go-to-market of the Pearson eText product in January 2018.-- Directly accountable for the vision, product strategies, and tactical delivery of innovative product experiences, product customization capabilities, and user engagement & retention features; and doing so in deep collaboration with partners across design, technology, marketing, sales, customer success, and operations. -- Created the business case, obtained executive endorsement across multiple Lines of Business, and secured investment for a series of technical, user experience, and operational optimizations to a critical customer onboarding flow, outside of my area of formal remit, that has a forecasted $23M 5-year contribution; deployed to market successfully in Q3’19.

London, Gb

-- Managed a team of four senior product managers responsible for five software teams - two accountable for customer-facing products that grossed $47M globally in 2016, and three tasked with supporting the search and product customization-related features for each of the web and mobile apps within the portfolio.-- Successfully executed the retirement of a legacy product platform, fully migrating both internal and external customers to the new platform and generating nearly $1M in annualized savings.

London, Gb

-- Led a product team responsible for the customization features within each of the “next generation” products supporting the Higher Education Line of Business.-- Created the vision for and led the design, testing, and implementation of a model that supports the creation of modularized, configurable, and reusable features that can be adapted to the requirements of individual products; model has since been scaled across the organization at the direction of executive leadership.

London, Gb

-- Product Owner for two teams supporting the Pearson Collections product offering – one responsible for the digital delivery segment, and the other managing the application platform that enabled the sale and fulfillment of $40M in custom book products. -- Partnered with division VP to define and socialize a new operating model, one stressing customer-centricity & feature-design consistency, which in turn acted as one of the core guiding principles in the subsequent restructuring of the product management, UX, and engineering organizations.

London, Gb

-- Served as Product Owner for a globally distributed agile team of 23 software development and QA engineers across four time zones, continually delivering against tight deadlines and an aggressive roadmap. -- Successfully led a new product offering, Pearson Collections, through beta and market release (Q1 2014), to include a large-scale migration from a vendor’s platform to an in-house platform.

Scottsdale, Az, Us

Hospitality Online, a technology company spun out of Tristar Hotel Group to better capitalize on an underserved market need in the hospitality industry, has released two products to market, HMBookstore and HMOnline. -- Executed the successful conception, development, and launch of two B2B & B2C eLearning and web-based tools products serving the hospitality and higher education industries. -- Designed and independently developed user interfaces, SQL database structures, and extensive functionality enhancements for Learning Management System that served as application foundation for both products.-- Directly managed all post-purchase customer interactions for the first product offering and the first six months for the second product release (launched early 2012); used insight leveraged to refine product offerings, reducing support requests for the second product by 90% over three months while customer base doubled.

-- Served as company lead for all early product development efforts relating to a first-in-class platform serving an emerging industry, to include defining product vision, offerings, and development roadmap.-- Created 5-year product plans supported by comprehensive financial models and product feature rollout schedules; product plans created for novel veterinary vaccine, peptide-enriched skincare line, and crowd-based diligence platform.

Boston, Ma, Us

I received a Master of Business Administration at Boston University in May 2012.--MBA Consultant for Boston Children's Hospital Technology & Innovation Development Office--Vice President, BU BioBusiness Organization

-- Identified and evaluated opportunities to satisfy unmet market needs in the hospitality industry via web applications; made recommendations to senior management regarding the forecasted value of the opportunities based on competitive landscape, market dynamics, and revenue potential.-- Managed the development of automated and web-based managerial solutions: company-wide online hotel employee training, automated competitor rate shopping, and SMS-driven nightly occupancy and revenue reports; implemented the systems across eleven Tristar properties.

-- Devised and implemented process to deliver high-quality guest service and position-specific training to more than 250 new hotel employees efficiently via web-based platform.

Mba

B.S., Molecular And Cellular Biology