Heather Perkins Email & Phone Number

Greater Milwaukee Area

Ignite Change is a social cause advertising agency that taps into executive volunteers in the Ad and PR world to generate awareness and support for the transformative social justice work that happens in our communities.

Greater Milwaukee Area

The Alliance for Strong Families and Communities strengthens the capacities and influence of its national network of over 450 high-impact nonprofit human-serving organizations, to pursue a vision of a healthy society and strong communities for all children, adults and families.The network contributes to:Decreasing the number of people living in povertyIncreasing the number of people living safe and healthy lives, andPutting more people onto pathways for educational and… Show more The Alliance for Strong Families and Communities strengthens the capacities and influence of its national network of over 450 high-impact nonprofit human-serving organizations, to pursue a vision of a healthy society and strong communities for all children, adults and families.The network contributes to:Decreasing the number of people living in povertyIncreasing the number of people living safe and healthy lives, andPutting more people onto pathways for educational and employment success Show less

• Led public relations and media campaigns for over 15 cause marketing campaigns a year.• Created awareness for social causes including Foster Care/Adoption, Teen Pregnancy, Infant Mortality, Gun Violence and Shaken Baby Syndrome. • Managed a volunteer advertising and PR staff of over 100 • Earned Milwaukee’s only 2009 prestigious Silver Anvil award from the Public Relations Society of America (PRSA) recognizing excellence in strategic PR planning and… Show more • Led public relations and media campaigns for over 15 cause marketing campaigns a year.• Created awareness for social causes including Foster Care/Adoption, Teen Pregnancy, Infant Mortality, Gun Violence and Shaken Baby Syndrome. • Managed a volunteer advertising and PR staff of over 100 • Earned Milwaukee’s only 2009 prestigious Silver Anvil award from the Public Relations Society of America (PRSA) recognizing excellence in strategic PR planning and implementation.• Led the onemilwaukee.org gun violence campaign with the Milwaukee County district Attorney’s office. Messages were seen over 15 million times and news coverage was valued at $355,863. The campaign spawned 41 media stories illuminating the work of five different evidence based programs and driving 14,271 visitors to the website.• Oversaw all financial tax filings (990s), risk and facility management.• Co-founded, launched and chaired the award-winning B.E.D. (Because Every kid Deserves one) event benefitting Pathfinders Teen Homeless Shelter bringing awareness and funding to new heights with over 25 million ad and earned media impressions and a 21% increase in new donors.• Oversaw the PRSA Silver Anvil of Award of Excellence winning teen pregnancy prevention campaign, which contributed to a 15% decrease in teen pregnancy in Milwaukee.(see http://www.servemarketing.org). Show less

• Cultivated fourteen media features in one year for Milwaukee High School of the Arts (including two on the front page of Milwaukee's daily paper, Journal Sentinel, and one on the cover of Milwaukee's top entertainment weekly, Shepherd Express).• Founded the “Catch a Rising Star Foundation” to benefit Milwaukee High School of the Arts.• Leveraged community, staff and alumni support to raise over $200,000 for Milwaukee High School of the Arts in one calendar year. •… Show more • Cultivated fourteen media features in one year for Milwaukee High School of the Arts (including two on the front page of Milwaukee's daily paper, Journal Sentinel, and one on the cover of Milwaukee's top entertainment weekly, Shepherd Express).• Founded the “Catch a Rising Star Foundation” to benefit Milwaukee High School of the Arts.• Leveraged community, staff and alumni support to raise over $200,000 for Milwaukee High School of the Arts in one calendar year. • Founded, coordinated and launched an eight-tenths of a mile long annual festival with twenty entertainment venues titled Experience Art RiverWalk and designed and maintained its website. Show less

• Produced, promoted and distributed three national public television specials, earning an Emmy award and three additional Emmy nominations • Awarded “Outstanding Speaker 1999 PBS Development Conference” for a presentation on proposal planning and writing • Cultivated new sponsorships resulting in a 284% increase in annual production revenue within two years for Milwaukee Public television (Channel 10), raising twice as much as public television stations in similarly sized… Show more • Produced, promoted and distributed three national public television specials, earning an Emmy award and three additional Emmy nominations • Awarded “Outstanding Speaker 1999 PBS Development Conference” for a presentation on proposal planning and writing • Cultivated new sponsorships resulting in a 284% increase in annual production revenue within two years for Milwaukee Public television (Channel 10), raising twice as much as public television stations in similarly sized markets• Developed and promoted successful low budget special events for major corporate sponsors • Hired, trained, motivated and managed marketing staff for Milwaukee Public Television, Channel 10.• Coordinated and produced public relations campaigns for locally-produced television programs and series.• Developed and executed comprehensive and successful marketing and development plans.• Utilized media contacts to cultivate several Journal Sentinel editorials. Show less