I have built my reputation over 20 years, heading up the PR divisions of some of Australia’s leading agencies. During this time I have worked with many of the world’s most reputable brands and organisations as well as some of the most powerful business leaders and sought-after celebrities. In an environment where it has become increasingly difficult to achieve unpaid media coverage, my prized contacts have allowed me to deliver news stories that facilitate real cut-through. My aim is to create far-reaching content that spreads well beyond a client's owned or paid channels.From a community perspective, I have held a senior position with North Bondi Surf Lifesaving Club for more than 20 years. This position has seen me mentor and train more than 250 lifesavers through the Bronze Medallion program as well as being one of the club’s most senior Patrol Captains, managing a team of 25 people.For more than 25 years have been an accomplished writer, specialising in food and wine. This has seen me publish three books as well as writing for a range of leading publications and online entities.