Andrea Perry-Mckay, Mba Email & Phone Number

United States

Symptone is a health equity focused non-profit that aims to normalize conditions that affect people of color and to prevent misdiagnosis and diagnostic delay to enhance healthcare outcomes for everyone. As Director of Strategic Communications, I work closely with stakeholders to develop internal communication strategies, align resources, and build a strong foundation of strategies and processes to support the organization's objectives. I ensure cohesive messaging and branding across all platforms to enhance the organization's reputation and public image. I optimize the organization’s online presence and use analytics to measure and improve campaign effectiveness. Additionally, I collaborate with marketing teams to align campaigns with communication goals and lead public relations efforts to promote initiatives. Additionally, I spearhead crisis communication efforts, developing strategies to mitigate risks and safeguard the organization’s public image during sensitive situations. As a leader, I develop communication and PR teams, promoting collaboration and professional growth. I plan communication initiatives, ensure resource optimization, and establish KPIs to track and improve performance. I develop press releases, speeches, social media, newsletters, and marketing materials, acting as the organization’s spokesperson, and fostering relationships with journalists, to secure coverage for programs and campaigns. I support advocacy efforts by crafting impactful messaging and collaborating with teams to align strategies with organizational goals. My work consistently integrates innovation and best practices to adapt to evolving communication trends and technologies.

- Support creation and implementation of a comprehensive marketing strategy that aligns with business goals and drives growth, awareness, and market share.-Build organizational structure and resources. - Direct digital marketing efforts, including website development and content marketing.- Drive innovation within the marketing strategy by working to continuously optimize strategies for improved outcomes.- Brand management and positioning

Mount Vernon, Oh, Us

Helping mission-driven organizations connect to your community, create an impact, and meet your media production and management needs with full-service marketing, video, design, consultation, and project management services. Your passionate partner with almost two decades of experience capturing and sharing the stories of diverse communities with sensitivity and heart.- Video Production (scripting, interviewing, filming, and editing)- Event production- Online training development.- Website design and management- Graphic design- Billboard design- Logo design- Promotional material creation- Custom video- Memorial videos- Slide shows- Conference booklets- Form development - Consultation- Content Strategy - Marketing Strategy- Strategic Communication- Client Relationship Management- Project Management- Multi-Media Production- Cross-Functional Team Management- Analytics & Data Analysis- Process Development- Quality Oversight- Success Measurement- Product Marketing - Research & Resource Management- Event MarketingAvailable for project-based or long term contract.

Winnipeg, Mb, Ca

WorkerBee.TV is a multi-media production company that worked primarily with non-profits and associations internationally to consult and execute marketing campaigns and multi-media projects. Working with such notable clients as Susan G. Komen, the Society of Nuclear Medicine and Molecular Imagining, Amputee Coalition, Wayfair, and Stanford Business School, I supported the development of campaigns, and worked collaboratively to ensure that multi-media projects were executed on time, within the scope, and on budget. Duties included, consultation, content strategy, marketing strategy, strategic communication, client relationship management, project management, grant fulfillment, acting as on-site producer, multi-media production, cross-functional team management, analytics & data analysis, report writing, process development, quality oversight, success measurement, product marketing, proposal writing, stakeholder management, research & resource management, and event marketing.

Consult with clients on development of content planning and project development. Coordinate communication with stakeholders for smooth progress of workflows. Lead teams in execution of projects such as video projects, docuseries, virtual events, webinars, on-site filming, and online platform deployment. Manage resources and ensure projects are delivered on time, within budget, and within scope. Assist client in identifying and measuring success criteria. Source and manage vendors. Quality assurance on project deliverables. Develop proposals, status reports, consultation reports, project plans, and content calendars.

Worthington, Ohio, Us

OADSP is a non-profit that works to educate, elevate, and empower Direct Support Professionals (DSPs) and Frontline Supervisors (FLSs) that serve individuals with disabilities through professional development opportunities. As the Director of Marketing and Training, I worked closely with leadership to develop and execute marketing strategies and develop educational materials essential to its mission. Key duties included marketing strategy development and management, branding of products and services, graphic design, publication design, copy writing, social media management, development of marketing materials, grant management, database management, end-to-end video production (concept, scripting, filming, editing, animation), live streaming of events and post-production editing, research and resource development, photography, public speaking, curriculum development, strategic planning, analytics and data tracking, event management, project management, cross-functional team management, volunteer management, collaboration, budgeting, grant management, documentation and analytics, strategic communication, and website creation and management.

Tucson, Az, Us

The CARF ( Commission on Accreditation of Rehabilitation Facilities) International family of organizations, including CARF, CARF Canada, and CARF-CCAC, is an independent, nonprofit accreditor of health and human services.Through accreditation, CARF assists service providers in improving the quality of their services, demonstrating value, and meeting internationally recognized organizational and program standards.CARF surveyors are the cornerstone of the peer-review survey process. Surveyors are professionals in their fields with primary employment at CARF-accredited organizations. Successful surveyor candidates are actively involved in the accreditation process and implementation of CARF standards at their organization.

Increase community awareness, understanding and acceptance of individuals with disabilities through:- Storytelling- Video (concept, shooting & editing)- Developing radio and TV spots- Written materials- Building resources and collaborations- Graphic design- Website design and management- Social Media management- Publications- Press releases- Posters- Brochures- Billboards- Event creation and management- Multi-Media PresentationsPromote quality services for individuals with disabilities through:- Organizational improvement efforts- Risk management, crisis communication and accessibility plan development - Researching and implementing best practices- Data collection and analysis- Process mapping & process improvement - Leading agency strategic planning efforts. - Building organizational and employee resources- Assure achievement of highest levels of compliance in quality management programs such as CARF, DoDD accreditation, and Baldrige.

Mount Vernon, Ohio, Us

The Knox County Board of Developmental Disabilities is a local government entity that is the single organization responsible for supporting individuals with disabilities throughout their entire lives in living a quality community lives. As the Director of Outreach and Compliance for the Knox County Board of Developmental Disabilities, I led efforts to increase community awareness, understanding, and acceptance of individuals with disabilities while ensuring the highest standards of organizational quality and compliance. I developed and implemented comprehensive communication strategies, including writing press releases, managing social media platforms, designing marketing materials, and producing video and multimedia presentations. By leveraging tools such as websites, billboards, brochures, and radio/TV spots, I effectively told compelling stories that highlighted the organization’s impact and fostered community collaboration. Additionally, I created and managed public events, built partnerships with local stakeholders, and crafted campaigns that amplified the voices and needs of individuals with disabilities.On the compliance side, I spearheaded organizational improvement initiatives by collecting and analyzing data, conducting risk assessments, and developing strategic and operational plans. My work ensured the Board consistently met or exceeded accreditation standards, including CARF, DoDD, and Baldrige frameworks. I facilitated cultural strengthening initiatives, managed crisis communication plans, and implemented best practices for accessibility and quality improvement. Through strategic planning processes, annual community reports, and collaborative resource development, I drove initiatives that enhanced the organization’s efficiency and alignment with its mission to support individuals with disabilities throughout their lives.

Columbus, Ohio, Us

• Supported outreach and resource development.• Coordinated communication between individuals needing service and internal resources. • Produced special projects to support awareness and additional resource development.• Answered inquiries, supported access to resources, and scheduled appointments.

Master Of Business Administration - Mba, Business Administration And Management, General

B.A., Art And Technology

Organizational Leadership

Associate Of Arts And Sciences (Aas), English Language And Literature/Letters

Digital Project Management Certificate, Project Management