Helping Intermax Networks scale B2C and B2B businesses. Growing revenue through expanding Pacific Northwest fiber and fixed wireless access, regional MSP services, and nationwide VoIP telephony systems.

Driving go-to-market for Amazon Devices businesses (primarily Alexa and Appstore) to launch new AI products. Functions include Integrated Marketing, Events, Product Management, MarTech, MOPs, web development, Business Intelligence, Data Integration, and Engineering.- Acquired and accelerated tens of thousands of monthly self-service developers through multiple funnels.- Delivered millions of monthly paid/organic campaign engagements from enterprise and startup brands through digital and physical channels, including Amazon's presence at CES.- Stood up new enterprise lead funnels for BD teams ahead of new managed partner product launches, yielding an 8X pick-up rate increase for inside sales.

Took ownership of the digital engagement and data system infrastructure to quantify the impact from marketing teams engaging 2M+ developers across all Alexa businesses (Smart Home, Auto, Skills, Smart Properties, etc). Functions included Product Management, MarTech, MOPs, web development, Business Intelligence, and Engineering.- Built and operated the ecosystem to capture, target, and report, including the Adobe web portal, Marketo email automation, a Redshift data warehouse, 3P integrations, Adobe and SQL analytics, and Tableau reporting.- Conclusively highlighted funnel friction points that diminished feature adoption, monetization, tool usage, and quality.- Delivered the Alexa Live 2021 and 2022 digital events with +104% YoY registration, +114% YoY attendance, and +37% YoY keynote attendance.- Ran the cross-org Monthly Business Review process for exec leadership.

Driving Amazon's scientific thought leadership (including voice AI) at scale. - Led the teams that collected and delivered content from across Amazon and the industry for the 2nd annual Amazon re:MARS event. - Prepared a world-class set of speakers and content before canceling due to COVID-19.- Pivoted to develop the strategy and launch the digital "Alexa Live" developer community event in July.

Moved from enterprise cloud to focus on developers building new and exciting voice businesses based on Alexa Skills.- Launched numerous Alexa Skills Kit features including slots, intents, and dialog management, and owned all go-to-market for the industry's first AI-based dialog manager, Alexa Conversations. - Ran the $100K launch hackathon including vendor setup, participant selection, community management, and recruiting an industry-wide judging panel.- Captured more than 1K preview interest participant signups.

Shifted from enterprise on-prem offerings to lead product marketing for $3B+ AWS cloud storage portfolio, including object, file, and block with hybrid cloud storage and data transfer services. Joined as the first PMM and built a team responsible for strategy, tactics, launches, campaigns, asset creation, PR & analyst interactions, web content and optimization.

$6B industry leader in data management (Veritas) and security (Symantec). Charged with global positioning, messaging, campaigns, promotions and asset creation (including traditional and social media) for the industry’s leading portfolio in Backup and Recovery, Information Availability and Information Intelligence.- Responsible for the global marketing positioning and messaging across the $2.5B information management portfolio. Ranked #1 for Gartner's Storage Management Software revenue share and #1 in IDC's Purpose Built Backup Appliance market share trackers- Lead the teams that build campaigns, strategies and sales tools to define the message and clarify selling priorities in an extremely competitive marketplace. Everyone is gunning for the leader.- Designed an organization to deliver campaign strategies, sales/channel/competitive assets, global launches and market overviews based on a message map across the buyer journey.- Recognized and championed the fundamental shift from B2B marketing to P2P in the $400M Backup Exec small and mid-market product line, leading internal awareness of social media value and increased marketing dollar allocation- Designed and implemented the company's first formal process for interacting with social media venues, delivering consistent 1:1 customer interactions and putting a face on the monolith. Won back the hearts and minds of extremely upset partners and customers in the wake of severe product quality problems through structured communication vehicles on zero budget, reversing declining share and revenue through refocusing on new growth areas and message consistency worldwide- Created and implemented transactional promotions (including assets, tracking and metrics) to preserve Backup Exec market share and quickly address pricing challenges and license complexity. Re-focused sales and marketing worldwide on the hottest growing segments of the business, delivering in excess of 50% Y/Y growth WW

$1.2B leader in retail, service provider and commercial networking products. Built a global team and the entire outbound product and solution marketing practice, targeting 5-500 user companies through 40,000 resellers in 26 countries.- Grew annual revenue 50% in two years to $360M (during the economic crisis). Member of BU exec staff, closely partnered with GM and regional sales leaders- Drove a global marketing budget of $50M. Delivered a lead generation opportunity pipeline of $4M and designed Eloqua/SalesForce systems to measure a 9-month conversion rate of 26%- Recruited and managed a direct and indirect team of 9 marketing managers across three regions, spending over 25% of my time in face-to-face communication- Started thought leadership practice, increasing PR coverage by 20% and resulting in new or expanded coverage at Gartner, IDC and Infonetics with publication and speaking engagements at CeBIT and Interop - Ranked #3 by readers in InfoWorld’s network penetration survey. Achieved Gartner’s #1 position in unified storage and NPD Intellect’s #1 position in unmanaged switching, smart switching and wireless. Positioned as a challenger in Gartner’s UTM Magic Quadrant

$2B storage and storage software market leader. Defined and marketed products to create NetApp’s first high-volume low-touch channel business. Revenue rose from zero to over $3M in the first six months through an international distribution channel of value added resellers based on my collateral, training, field efforts and evangelism.- Championed cutting-edge SMB technologies and markets to channel partners and end users, evangelizing iSCSI and IP SANs, Fibre Channel SANs, NAS, DAS, RAID, virtualization and storage infrastructure practices.- Defined StoreVault hardware and software features, pricing and market positioning through primary research, beta testing and direct field interviews- Sole creator of the entire suite of marketing collateral including customer success stories, white papers, web pages, tutorials, datasheets and training presentations- Conducted press interviews and product reviews, analyst briefings and trade show events and garnered 6 major product awards within 12 months of launch - Managed contract writers and product managers in India, reducing costs by 2/3.

Drove $140M+ annual revenue through a worldwide distribution channel of value added resellers and direct marketers. - Transitioned Adaptec’s reseller base from component integration into higher-margin, software-based solution sales, lifting net channel revenues by 14% the first year.Revenues at direct marketers like CDW, Insight and PC Connection increased up to 67%. - Handled outbound product marketing communications for EMEA and Americas sales teams, including product training, selling strategy, ISV partnerships and solution building.

Championed the Snap Server product line in the channel, resulting in market dominance against established direct and channel players such as Dell, IBM, HP and Iomega. Instrumental in growing a $40M annual run rate business that sold to Adaptec for $100M.- The Snap Server product line was the #1 selling NAS product by unit volume.- Communicated strategy and tactics to the press, channel, and end users while returning relevant feedback to guide product development. - Maintained and improved existing Direct Market Reseller relationships through in-depth market and product knowledge, yielding marketing program ROI in excess of 40%.- Guided Product Management and Engineering teams in defining product and market requirements for five major hardware and software product transitions that led to nearly 10x company valuation increase.- Drove a remote office storage strategy into Fortune 500 end users like Citigroup, Coca-Cola, SBC Communications, John Hancock, and Barnes & Noble.

Created a product line that propelled Snap Servers to the number one unit shipments position in the industry and defined the workgroup NAS market. Quantum spun the division out into Snap Appliance for $11.3M. - Defined and launched the best-selling NAS appliance to date, the Snap Server 1100.- Defined product requirements for the entry-level NAS market, based on extensive ongoing competitive research. This product line maintained an 85% market share and contributed $15M/year in revenue.- Created a marketing database that increased product registration rates to over 25%, enabling marketing surveys with response rates over 10%.

Retired from rafting and took a job selling over the phone with the third largest direct manufacturer. - Competed against Gateway and Dell desktops, workstations and notebooks. - Worked on consumer and SMB sales teams. Sold the busiest FTP Server in the world to Walnut Creek CD-ROM, resulting in press recognition and increasing internal awareness of the growing trend in open source operating systems.- Moved into Product Development working on backup software, later championing the market analysis, research and vision for an appliance server based on SCO UNIX.

Professional licensed whitewater raft guide leading multi-day wilderness trips in Northern, Central, and South America- Sweep boat driver on Idaho's 100-mile Middle Fork of the Salmon river, one of the nation's premier outdoor recreation adventures. Experience with wilderness aviation and mechanized/motorized equipment bans- Oar boat proficiency in big volume pool-and-drop rivers, such as the Snake River through Hell's Canyon (ran at ~80,000 cfs), Lower, and Main Salmon. Also expert with shallow, rocky, continuous gradient rivers such as the Bruneau, Lower, and South Fork Owyhee. Experience in conditions involving jet boats, dam releases, microbursts, and high winds- Class IV+ stern mount and paddle raft captain expertise on the Lochsa (40 rapids in 30 miles), N Fork Stanislaus, and Kaweah rivers- Numerous Ecuadorian first descents by raft and kayak with additional guiding experience in Costa Rica, Peru, and Chile