Senior Engagement Marketing Specialist
Current-Launched engagement and utilization content strategy across multiple product lines-Built team branding and style guidelines to be utilized across all communications -Synchronized existing content resources across multiple product lines to unify processes, governance and quality -Collaborated with stakeholders across multiple organizations to build content strategy for a brand update across collateral, outbound email campaigns, blogs, social media and website -Initiated data-first content strategy governance policies to consistently track and update content touchpoints and methodology -Implemented team AI tooling to increase scalable content output without increasing headcount and while prioritizing brand voice/tone/style and monitored team utilization of tooling -Created product-specific case studies and customer feedback summaries for both internal data purposes and external marketing and promotional opportunities -Generate social, video and written content sharing brand narrative across all levels of customer and experience -Researched, drafted, and published blogs, newsletters and email communications geared towards a knowledgeable base of power users of the primary products-Developed content strategy for brand update across collateral, outbound email campaigns, blogs, social media and website updates