Lead business development and Fortune 50, global and domestic initiativesiris is a boutique qualitative research and strategy firm specializing in uncovering deep insights into peoples’ needs, desires, values, and behaviors. Iris' unique approaches have helped clients unlock brand growth and innovation breakthroughs for nearly 20 years.Iris partnerships continue growing because:• Seeing Connections: Experience with start-ups to Fortune 500 brands, multiple industries, B2C and B2B• Research Agility: Easily pivot from large, foundational learning to quick-hit, pulse studies• Focused Deliverables: Impactful deliverables with frameworks that make learning sticky, fueling strategies• Foresight: Agency and client-side experience; Thinking 2-steps ahead for a seamless research experienceIndustry expertise includes:• Food & Beverage• Natural & Organic • Alcoholic Beverages • Technology• Home Goods • Hospitality• Financial• Manufacturing

Focused on increasing in-person attendance for collegiate athletics to drive revenue though tickets, merchandise, and concessions, complement growing digital fandom, and increase overall fan engagement. Partnering with athletic departments to accelerate their efforts and leverage fan and market insights to drive strategic fan-building efforts partnering across marketing/promotions, game experience, ticketing, and media/sponsorships.

Established Sazerac's first Insights team, partnering with sales, marketing, distributors, retailers, and on-premise accounts to drive growth across all Spirits categories and Malt Beverages Established Consumer Insights, Shopper Insights, Category Development, and Space Planning capabilities, ways of working, and best practices.Partnered with Sales to create Sazerac’s first-ever solution selling training for the Sales organization. Training the organization to leverage insight-driven, category and brand building strategiesBuilt portfolio of DIY and custom insights tools and resources for organization to guide brand development, sales materials, and identify innovation opportunities (product, messaging, go-to-market, etc.)

Providing Consumer Insight leadership for the shelf stable Grocery portfolio including brands such as Slim Jim, Orville Redenbacher's, PAM Cooking Spray, Hunt's, RoTel, and Swiss Miss.

Leading the charge to help the organization adopt digital and social media insights and measurement tools resulting in increased effectiveness and efficiency. Being a change agent in a hybrid role combining my Consumer Insights knowledge base with a passion for being ahead of the curve with research tools, innovation, trends (macro and micro), critical thinking, and predicting consumer behavior.

Providing Consumer Insight leadership for Hunt's (canned tomatoes, pasta sauce, and ketchup), RoTel, Rosarita, Wolf Chili, Van Camps, and Gulden's Mustard.

Providing Consumer Insight leadership for Hunt's canned tomatoes and Hunt's ketchup

Providing Consumer Insight leadership for Slim Jim, Snack Pack Pudding, Swiss Miss Cocoa, DAVID Seeds, and Andy Capp's.

Consumer Insight lead for Slim Jim, Snack Pack pudding, Swiss Miss Cocoa, and DAVID Seeds

Building Affinity Communities to engage with consumers in meaningful dialogue. Evangelist for Web 2.0. Qualitative researcher. Community Manager.Researcher. Faciltiation. Immersing cross functional brand teams in new product development

*Conduct proprietary qualitative research to provide shoppers' perspectives to division brand teams.* Review and integrate previous quantitative research projects to compliment qualitative themes

* Conducted numerous quantitative, qualitative, and mixed method studies* Received grant funding* Published seven times in various academic journals* Presented at 4 academic conferences multiple times and as an invited speaker twice

* Increased women's basketball attendance by 300%* Achieved second and third sell-outs in the history of the women's basketball program* Implemented initial season ticket holder plan and reserved seating* Secured +55% increase in corporate sponsorships