iris is a boutique qualitative research and strategy firm specializing in uncovering deep insights into peoples’ needs, desires, values, and behaviors. Our unique approaches have helped clients unlock brand growth and innovation breakthroughs for nearly 20 years.
Our partnerships continue growing because:
• Seeing Connections: Experience with start-ups to Fortune 500 brands, multiple industries, B2C and B2B
• Research Agility: Easily pivot from large, foundational learning to quick-hit, pulse studies
• Focused Deliverables: Impactful deliverables with frameworks that make learning sticky, fueling strategies
• Foresight: Agency and client-side experience; Thinking 2-steps ahead for a seamless research experience
Industry expertise includes:
• Food & Beverage
• Natural & Organic
• Alcoholic Beverages
• Technology
• Home Goods
• Hospitality
• Financial
• Manufacturing
Company Details
- Employees
- 2
- Founded
- -
- Address
- Minneapolis, Mn, Us
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Keywords
- Qualitative research, consumer research, shopper research, category research, consumer immersions, in-person qual, IDI, focus groups, mobile ethnographies, in-person/observational ethnographies, path to purchase, shopalongs, in-home usage, consumer profiles, shopper profiles, innovation, co-creation, ideation, rapid optimization, messaging optimization, advertising optimization, communication checks, learning integration, immersive workshops, dynamic presentations.
- HQ
- Minneapolis, MN
Iris Research & Strategy Questions
Iris Research & Strategy's LinkedIn profile is https://www.linkedin.com/company/iris-research-strategy
Iris Research & Strategy has
2 employees.
View email and phone details for 2
employees at Iris Research & Strategy.
Iris Research & Strategy's industry is
Market Research
Iris Research & Strategy's top competitors are
Sahler Research,
Insightfulee,
Flom & Lee Ux Research,
Seven Strategy,
Nicky Fraser Research,
Research Team Eu,
Next 5 Team, Inc.,
Tkg Consulting Llc,
Human Sapience Inc.,
Efg Worldwide Data Collection.
Iris Research & Strategy's categories are Market Research
Iris Research & Strategy's founding year is 2007
