Company

Iris Research & Strategy

Market Research Minneapolis, Mn, United States 2 employees

Employees: 2
Contacts: 2
Emails: 2
Phones: 1

Iris Research & Strategy Overview

Headquarters: Minneapolis, Mn, United States
Industry: Market Research
Employees: 2
Founded: 2007
NAICS: Marketing Research and Public Opinion Polling

Keywords

Qualitative research consumer research shopper research category research consumer immersions in-person qual IDI focus groups mobile ethnographies in-person/observational ethnographies path to purchase shopalongs

About Iris Research & Strategy

iris is a boutique qualitative research and strategy firm specializing in uncovering deep insights into peoples’ needs, desires, values, and behaviors. Our unique approaches have helped clients unlock brand growth and innovation breakthroughs for nearly 20 years. Our partnerships continue growing because: • Seeing Connections: Experience with start-ups to Fortune 500 brands, multiple industries, B2C and B2B • Research Agility: Easily pivot from large, foundational learning to quick-hit, pulse studies • Focused Deliverables: Impactful deliverables with frameworks that make learning sticky, fueling strategies • Foresight: Agency and client-side experience; Thinking 2-steps ahead for a seamless research experience Industry expertise includes: • Food & Beverage • Natural & Organic • Alcoholic Beverages • Technology • Home Goods • Hospitality • Financial • Manufacturing