Human Sapience Inc.

We are a boutique qualitative research & strategy consultancy. We help put humans at the center of decision-making. Using qualitative methods we strive to deeply understand the human experience and bring insight to the challenges brands face. Areas of expertise include brand positioning, brand purpose, creative evaluation, customer journey, customer or user experience, concept, prototype or product evaluation, market/category understanding and target segment illumination. Qualitative Methods: In-depth Interviews, Accompanied Shops, Contextual Inquiry, Usability Testing, Diary Studies, Focus Groups, Immersion Sessions, Online Boards Industry experience: Consumer Goods, Retail, Hospitality, Foodservice, Real Estate