Team lead for qualitative market research projects and consulting products development. Partners with a quantitative PM freelancer to deliver clients multifaceted solutions for companies that need temporary or specialized, hands-on help.

Directed resources and qualitative project management for the Financial Services industry group. Worked closely with client companies in identifying business needs, and defining project scope to meet objectives. Integrated the latest research technologies and methods into project procedures to achieve the best results. Managed projects throughout the lifecycle to ensure work progressed on schedule, within budget, and in accordance with project requirements.

Managed qualitative research projects on the recruiting vendor side that included in-person focus groups, individual interviews, ethnographies, jury simulation, large group testing, product trials, web-assisted interviews and online survey analysis. Worked closely with client marketing teams, research teams, and executives to model, create, and report research results and findings. Strengthened client relationships through daily communications. Facilitated clients with consumer, patient and B2B recruitment.

Collaborated with advertising and programming departments to ensure contractual obligations with advertisers were met. Created and maintained program logs, and trained personnel on the use of over 20 new radio programs per semester. Worked with personalities of all active shows to meet quotas.

Performed competitor analysis and promotion development for client companies. Worked closely with marketing teams in designing marketing strategies to promote their brand. Trained and experienced in traffic department procedures and processes.