Holly Whitaker Email & Phone Number

Austin, Tx

Acadeum provides a SaaS marketplace where higher education institutions with excess capacity in their online courses make those seats available to institutions whose students need them. I coached, trained and partnered with campus- and system-based change leaders who mobilized their organizations to adopt, implement and increase success of this SaaS platform. Acadeum provides a course sharing platform for strategic enrollment & growth strategies for higher education. I was recruited for my contacts within a new segment and left to be a full-time caregiver for a family member with cancer.Responsible for growth strategies for new and existing clients with a team of 8. Lead Company-wide Initiativeso Deployed 11 new account growth strategies earning $660k in year 1 of implementation. o Secured 42% growth in proactive interventions based on new customer health scoring.o Raised cross-functional team successes by 300% through coaching and mentoring.o Grew revenue by 180% through collaborative planning fueled by predictive forecasting.Increase Account Valueo Increased number of high customer lifetime value clients by 300% by partnering with executives for data-informed decision making.o Improved client loyalty and engagement, resulting in $1.1MM in repeat business.o Reduced churn by 70% through data-informed targeting of proactive engagement.Grow a New Market Segmento Increased active customer base by 36 accounts in previously untapped market.o Grew revenue from this new market by $255,000 in the first two quarters. o Raised number of engaged client contacts by 20x through targeted communication.Improve Operationso Increased proactive interventions by 60% by improving health score accuracy.o Deepened customer behavior intelligence through data analytics on 35 dimensions.o Decreased the time to full customer maturity by 66%.

Kitchener, Ontario, Canada

D2L is a learning management system provider enabling learning transformations for corporate, higher ed and K12. I was recruited for my track record of successful change leadership and change management expertise. Responsible for leading change management and learning strategies consulting for team of 4. Lead Consulting Teamo Grew revenue by 200% by offering mini sessions to clients during sales process. o Enriched team skills through targeted development to offer 3 new consulting areas. o Integrated corporate leadership values to grow 300% in leadership opportunities.o Launched 3 new products, yielding $125k in sales within the first quarter.Guide Smooth Implementationso Speed implementation by delivering 95% of projects within planned timeline.o Reduced downtime due to client conflicts by 80% by coaching on conflict management. o Increased customer satisfaction scores by +.45/5.0 by applying the Levels of Conflict framework to de-escalate and resolve problems. o Guided more than 300 client groups through successful organizational change.Boost Clients’ Initial Adoptiono Achieved 3x adoption in overall product usage by educating client leaders in how to lead through change resistance. o Grew usage of key product features by 200% through role-specific training delivery.o Increased depth of adoption of advanced features by 300% by aligning use cases.Enable Change Managemento Increased change body of knowledge by 15x for internal and external audiences.o Grew internal educational programs by 300% by collaborative program creation. o Achieved 5x growth in the usage of customer-facing resources.

College Station, Texas, United States

AgriLife is a nationally-leading applied research and adult education agency. I was hired to enhance online service delivery capabilities based upon my previous success leading change. Responsible for leading digital transformation of online learning and publishing with 18 reports. Lead Two Teamso Implemented succession plan with 80% of key positions filled internally.o Reduced skills gaps by 100% through development and strategic hiring. o Achieved 500% growth in employee recognition programs and awards.o Improved customer satisfaction by +1.5/5.0 points by improving efficiency.Lead Change Managemento Delivered 3 digital transformation initiatives for 900 employees. o Reduced downtime and system outages by 5x by switching to new vendor.o Secured $4MM in technology investments resulting in 4x increase in capital.Enhance Operationso Generated standard operating procedures for a new team of 10. o Implemented 100% of identified process improvements within the department.o Achieved 100% compliance with online accessibility requirements.Improve Efficiency and Outcomeso Grew team output by 7x while enhancing service levels and adding offerings.o Reduced project delivery time by 75% by implementing new KPIs. o Grew opportunities for cross-functional successes by 6x.

College Station, Texas, United States

Texas A&M is a world leader in higher education. In this role, I led continuous improvement, data analysis and strategic planning for multiple departments seeking to improve their market positioning through product improvement, curriculum improvement and improvement of service delivery. Day to day, I facilitated structured curriculum development sessions with senior leaders, applying my deep knowledge of change management, client engagement and presentation skills to develop consensus, create change readiness and pursue conflict resolution. Our best work was the creation of a new model and approach for delivering this level of change management. This model is still in use today, and has been used to publish research in this new area of curriculum development leadership. • Aligned curriculum and courses with stakeholder input through change management strategy supported by stakeholder management and analytical skills, increasing learner interest by 22%.• Enhanced program delivery by consistent metrics tracking after implementation of continuous improvement recommendations, resulting in 6% improvement in CSAT.

Waco, Texas, United States

Multi-grade level teacher leading three other classrooms in curriculum and parent relations. • Repositioned an intensive field experience into a key differentiating feature through a data-driven process to enhance the highest impact experiences and eliminate a $15k shortfall.• Supported 100% of students in achieving 82nd percentile or above in standardized testing all nine years through implementing individualized, self-paced educational pathways.

Mentored students for personal growth; planned local and overseas mission experiences for students; authored weekend revival materials for youth and children; interpreted personality profiles for summer missionary teams.

Ph.D, Curriculum &Faculty Development, Leading Organizational Change

Agricultural Leadership, Education and Communications Specializations: Program Evaluation and Qualitative Research Methods Dissertation.

M.T.S, Theological Studies; Theology And Family Ministry

M. S, Ed; Math Concept Development, Cum Laude

Montessori education is the most hopeful educational philosophy out there - kindling individual fire for learning and respect for self.

Bs, Agricultural Economics

Agricultural Economics was 1/3 economics, 1/3 agriculture and 1/3 marketing - a great way to begin a lifelong conversation between theory.

B. S, Agricultural Economics

I heavily involved myself in experiential education - and managed to keep up my grades!