Daniel Riojas Martinez Email & Phone Number

Irvine, California, Us

Responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. Have a deep understanding of our clients’ service line and how it impacts other areas of business to create a holistic marketing strategy.- Designed and executed the SEO strategy for a home care software provider, including building industry thought leadership and setting proper technical foundations, leading to a 30% annual growth in organic traffic. - Focused the content strategy for a Customer Center as a Service (CCaaS) provider on Customer Experience Excellence, helping them target the right audience and to meet their Sales Qualified Lead (SQL) goal last year.- Leveraged generative AI tools to create quality educational content for a social media listening agency, allowing the organic traffic to their content pages to represent 70% of overall traffic and to grow 25% annually.We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through customer generation via organic search (SEO), paid media, performance creative, and business intelligence solutions.

Austin, Texas, Us

Led the company's marketing strategy, including brand positioning and key messaging, as well as campaign design and execution. Manage paid (Google Ads), earned (PR) and owned media (social media, website/SEO, email newsletter) channels.- Developed brand positioning, based on market research, competitive analysis, and voice of the customer.- Worked with leading industry media to launch promotional content, which significantly increased our brand presence online.- Doubled the monthly visits to our website, through SEO and Google search and video ads.

Road Town, Vg

- Managed digital marketing and social media, including Google Ads, Twitter, YouTube, LinkedIn, Instagram, Discord, Reddit and influencers.- Designed and execute digital campaigns.- SEO wizard.- Created content in the blockchain space, including about DeFi, Web3 and the Metaverse.- Managed data analytics and reporting.

Greenfield, In, Us

Managed the US brand strategy for a portfolio of products, including budget and P&L management, message evolution, cross channel integration and overall marketing mix optimization.- Coordinated the launch of a label extension, generating $7 million in additional sales for the brand annually.- Led the re-positioning of an established brand, including new message testing and a content marketing campaign through digital channels, redirecting market share towards growth.- Executed an in-clinic promotional campaign for a launch brand, allowing it to reach the number 2 position in a market of over 40 brands.

Basel, Baselstadt, Ch

Conducted external market analysis and internal company analysis on an ongoing basis, including monthly reporting where relevant.- Delivered various analysis to continuously monitor results of marketing programs, contributing to an $11 million increase in the division’s marketing return on investment.

Wilmington, De, Us

Coordinated a strategic project during an internship program for MBA students.- Performed a market assessment to align the business capabilities of DuPont’s Performance Polymers division to the needs of the North and South American mining industry.- Recommended an entry strategy that could allow the division to reach a 10% market penetration in the South American mining industry by 2014.

Monterrey, Nuevo León, Mx

Coordinated consulting projects, primarily around marketing strategy, for companies in various industries.- Conceptualized an opportunity for a chain of convenient stores to streamline its value offer and revitalize its brand image through a competitive analysis of the Mexican market.- Recommended the best alternative for a heat-insulating materials company to expand capacity in its South American operations, generating $5 million in savings for the client.- Identified the need for a membership retail store to focus on its revenue driving customer segments, increasing the client's sales by 8%.

San Pedro Garza García, Nuevo León, Mx

Provided key information to senior management, including market trends, competitive intelligence and customer insights. Coordinated the development of value-added products.- Developed various value added premium products, resulting in a 14% increase in the average unit price of our products.- Optimized the division’s production capacity by developing an efficient demand planning process, contributing to a $1.4 million increase in operating income.- Prepared DCF valuations to support various investment decisions.

San Pedro Garza García, Nuevo León, Mx

Rotated through different areas of the organization by working on assignments.- Developed a business case that helped identify the opportunity for the automotive division to invest in emerging markets, resulting in $6 million increase in flat glass export sales.

Mba, Business

Bs Mechatronics Engineering, Engineering