I’m a marketing professional proficient in the areas of marketing strategy, brand management, digital marketing and analytics within a variety of industries. I am passionate about taking products and services to a whole new level by stewarding brands and applying innovative marketing practices.Having designed and executed various brand strategies, which involved developing comprehensive strategic plans and managing budgets, I’ve strengthened the capabilities required to develop business plans to achieve growth.As I led strategic marketing projects for diverse types of organizations, I acquired vast knowledge on effective processes used for a variety of objectives, including identifying ways to effectively capture value in challenging industries, as well as how to compete in a fragmented marketplace.I love innovative marketing practices, especially in the digital space. I’ve executed various inbound digital campaigns, both generating qualified marketing leads and increasing customer engagement. I was able to leverage best practices in SEO, owned channels like blogs, technical articles and rich content, as well as paid channels like social media, programmatic advertising, native advertising and paid search.I’ve also coordinated multiple projects involving market research and customer insights, requiring the ability to identify patterns in qualitative information, determine the most impactful insights and recommend strategic direction.