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Daniel Riojas Martinez is listed as Brand Manager | Digital Marketer | Marketing Strategist at Directive, based in United States. AeroLeads shows a matched LinkedIn profile for Daniel Riojas Martinez.
Daniel Riojas Martinez previously worked as Senior Account Strategist at Directive and Senior Marketing Lead at Valiot. Daniel Riojas Martinez holds Mba, Business from Duke University - The Fuqua School Of Business.
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I’m a marketing professional proficient in the areas of marketing strategy, brand management, digital marketing and analytics within a variety of industries. I am passionate about taking products and services to a whole new level by stewarding brands and applying innovative marketing practices.Having designed and executed various brand strategies, which involved developing comprehensive strategic plans and managing budgets, I’ve strengthened the capabilities required to develop business plans to achieve growth.As I led strategic marketing projects for diverse types of organizations, I acquired vast knowledge on effective processes used for a variety of objectives, including identifying ways to effectively capture value in challenging industries, as well as how to compete in a fragmented marketplace.I love innovative marketing practices, especially in the digital space. I’ve executed various inbound digital campaigns, both generating qualified marketing leads and increasing customer engagement. I was able to leverage best practices in SEO, owned channels like blogs, technical articles and rich content, as well as paid channels like social media, programmatic advertising, native advertising and paid search.I’ve also coordinated multiple projects involving market research and customer insights, requiring the ability to identify patterns in qualitative information, determine the most impactful insights and recommend strategic direction.
Listed skills include Strategic Planning, Marketing Strategy, Product Development, Leadership, and 16 others.
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Irvine, California, US
Responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. Have a deep understanding of our clients’ service line and how it impacts other areas of business to create a holistic marketing strategy.- Designed and executed the SEO strategy for a home care.
Austin, Texas, US
Led the company's marketing strategy, including brand positioning and key messaging, as well as campaign design and execution. Manage paid (Google Ads), earned (PR) and owned media (social media, website/SEO, email newsletter) channels.- Developed brand positioning, based on market research, competitive analysis, and voice of the customer.- Worked with.
Road Town, VG
- Managed digital marketing and social media, including Google Ads, Twitter, YouTube, LinkedIn, Instagram, Discord, Reddit and influencers.- Designed and execute digital campaigns.- SEO wizard.- Created content in the blockchain space, including about DeFi, Web3 and the Metaverse.- Managed data analytics and reporting.
Greenfield, IN, US
Managed the US brand strategy for a portfolio of products, including budget and P&L management, message evolution, cross channel integration and overall marketing mix optimization.- Coordinated the launch of a label extension, generating $7 million in additional sales for the brand annually.- Led the re-positioning of an established brand, including new.
Basel, Baselstadt, CH
Conducted external market analysis and internal company analysis on an ongoing basis, including monthly reporting where relevant.- Delivered various analysis to continuously monitor results of marketing programs, contributing to an $11 million increase in the division’s marketing return on investment.
Wilmington, DE, US
Coordinated a strategic project during an internship program for MBA students.- Performed a market assessment to align the business capabilities of DuPont’s Performance Polymers division to the needs of the North and South American mining industry.- Recommended an entry strategy that could allow the division to reach a 10% market penetration in the South.
Monterrey, Nuevo León, MX
Coordinated consulting projects, primarily around marketing strategy, for companies in various industries.- Conceptualized an opportunity for a chain of convenient stores to streamline its value offer and revitalize its brand image through a competitive analysis of the Mexican market.- Recommended the best alternative for a heat-insulating materials.
San Pedro Garza García, Nuevo León, MX
Provided key information to senior management, including market trends, competitive intelligence and customer insights. Coordinated the development of value-added products.- Developed various value added premium products, resulting in a 14% increase in the average unit price of our products.- Optimized the division’s production capacity by developing an.
San Pedro Garza García, Nuevo León, MX
Rotated through different areas of the organization by working on assignments.- Developed a business case that helped identify the opportunity for the automotive division to invest in emerging markets, resulting in $6 million increase in flat glass export sales.
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Daniel Riojas Martinez works for Directive.
Daniel Riojas Martinez is listed as Brand Manager | Digital Marketer | Marketing Strategist at Directive.
Daniel Riojas Martinez is based in United States while working with Directive.
Daniel Riojas Martinez has worked for Directive, Valiot, Stakefish, Elanco, and Novartis.
You can use AeroLeads to view verified contact signals for Daniel Riojas Martinez at Directive, including work email, phone, and LinkedIn data when available.
Daniel Riojas Martinez holds Mba, Business from Duke University - The Fuqua School Of Business.
Daniel Riojas Martinez is listed with skills including Strategic Planning, Marketing Strategy, Product Development, Leadership, Business Intelligence, Research, Competitive Analysis, and Cross Functional Team Leadership.
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