• Manage all events and related activities including proposals, speaker’s briefs, logistic planning and liaising with strategic partners.• Produce branded content and corporate marketing materials for all consumer touch points.• Completed design processes from concept to artwork & final output for the bi-annually published magazine.

• Compiled visual, historical and numerical data in order to create predictive analytics to guide innovation for future products.• Researched trends in textiles, silhouettes color & technology starting from 1945 up until present time.

Collaborated with Silver Jeans Co. to create a F/W '16 collection true to the history of the brand while integrating the Urban and Suburban lifestyle of a younger consumer.• Traveled to Paris & Milan for trend forecasting seminars & exhibitions.• Developed a young women's denim jean collection based on inspirational gatherings in Europe.• Traveled to Asia to oversee sample production in Hong Kong & mainland China.

• Organising various outreach events which includes sales, marketing and planning on activities in order to promote services and sign up providers.• Contacting clinics and doctors regularly regarding sign ups and procedures. • Creating print content such as media kits and promotional material using various design softwares such as Photoshop.

• Formulated the overall social media strategy for the brand based on in-depth market research, covering current trends and statistics for social media usage locally as well as globally. • Integrated digital marketing initiatives to gain traction & set the branding apart with meticulous creative direction.• Published content daily to their various social networking platforms & created a promotional campaign for the launch of the new collection. • Assisted with styling numerous looks for the Bespoke Men’s Suiting campaign and cookbook.

• Drove record breaking traffic, engagement & conversations through integrated digital marketing strategies including SEO & Google analytics to their Website and Instagram whilst curating a bank for future usable content. • Co-ordinated a collaborative photo shoot between the company and ASOS clothing, responsible for handling the borrowing and returning of the loaned items as well as styling each look.• Researched and contacted potential new employees to expand the company in different markets globally.

Interned in the Womenswear, Merchandising, Marketing and Planning department of Lane Crawford, a store that offers the largest assortment of designer brands in Asia.• Created the user handbook given to entire staff hired in the new China flagship store, which analyzed each brand carried; their aesthetic, price range and details of the retail space designated along with shelf space attributes.• Prepared briefs for the heads of the departments of each segment (Designer, Contemporary etc) imperative to their buying trip to Europe’s fashion week with new looks shown on the runway and costing of various sorts.

Vivian Luk is a Haute Couture Designer, Very Wang's protege, and has received Perspective Magazine’s 40 Under 40 Award, which is given to Asia’s future leaders in design. • Worked closely with Vivian Luk to create and perfect, individualised gowns for the Ms. Hong Kong 2013 pageant.• Provided hands on assistance with sketching, pattern outlining, cloth cutting, sowing and embroidery for a bespoke collection.• Took responsibility for taking contestant measurement and organizing fittings there-after.