David Perl Email & Phone Number

Edwardsville, IL, US

Fort Mill, South Carolina, US

• DESCRIPTION: Developed a centralized strategic pricing team, implemented pricing software system, and defined a vision for incorporating data-driven value-based pricing while improving sales and price vs material.
• Created a centralized strategic pricing framework with support of sales, product marketing, finance, and sourcing to optimize revenue and EBITDA growth. Gained support from the executive leadership team then presented.
• Improved market pricing accuracy, reduced turnaround time by 45%, and win/loss metrics through cross-functional and data-driven approach including the creation of KPIs and measurement tools as well as gathering market.
• Implemented fully integrated pricing platform within 4 months after recognizing key customization and design flaws that had caused an 18-month delay. Reinitiated discovery phase ensuring full engagement of information.

Oak Brook, Illinois, US

• DESCRIPTION: Created and led a strategic pricing team to improve all price-related processes and define a vision for incorporating modern pricing methods into culture and systems for a $750M mechanical equipment.
• Launched 4 new product lines that surpassed sales targets after interviewing multiple distributors and contractors to understand their most pressing product needs and using the feedback to scope market opportunities.
• Boosted margins by $12M+ with a 2.2% price impact after discovering and eliminating 100+ erroneous discounts and customers using list pricing from 2009. Worked with sales to communicate, negotiate, and eliminate errors.
• Found and fixed 2M+ data errors in the pricing and ERP systems to avoid deduction and underpayment errors damaging trust. SKILLS: Pricing, Strategy, Product Launches, Profitability, Sales Growth

Dublin, Ireland, IE

• DESCRIPTION: Led transformative change in marketing and pricing while reorganizing and consolidating cross-divisional teams for a $1.5B global group with 13 product lines, 10K+ customers, and 200K SKUs.✪ DELIVERED.
• Increased ROS by 11% in 2019 and 24% by 2021 by creating and implementing global pricing and quotations strategy.
• Drove $160M+ in price improvement in 2021 by balancing revenue and margin during COVID-19 pressures.
• Improved quotation turnaround time by 34% after implementing new software that achieved 98% adoption in a year.
• Reduced stock discount turnaround time by 38% through improved process rigor and easy-to-use sales tools.
• Mentored leaders in “Extreme Ownership” philosophies and practices, instilling authority, accountability, and speed.SKILLS: Cost Reduction, Process Improvement, Pricing, Mentoring, Strategy

Atlanta, GA, US

• DESCRIPTION: Increased profitable sales to small and mid-market business in a $420M division of global company for a $2.3B workforce solutions arm serving 54 million Americans within a $5B multinational consumer credit.
• Reduced time needed to implement new Equifax Compliance Center customers by 60% after making improvements across contractual, communication, pricing, and processes as part of an initiative to accelerate rollouts.
• Boosted SMB penetration 26% and improved profitability 66% to $205M in operating margin through pricing strategy.
• Reduced time to quote by 43% after creating a new governance process and delegating authority guidelines.SKILLS: Profitability, Business Development, Process Improvements, Pricing, Communication

Dublin, Ireland, IE

• DESCRIPTION: Fixed previous year’s $10M loss in price vs. material economics, then went on to build standard processes and guardrails for pricing decisions, instill improvement-focused culture, and deploy pricing.
• Grew ROS by 18% and organic top line by 29% in 2 years by implementing global pricing and quotations strategy. Fixed or exited low-profitability customers as division expanded from $440M to $720M over 5 years.
• Improved price realization 3% for $500M business in 3 months in deflationary environment while sales grew 17%.
• Achieved additional 6% in price through complete price realignment for $155M product line with 20K+ SKUs.
• Reduced quote lead time by 94% and increased quote team productivity by 50% with new online quotation system.SKILLS: Process Building, Culture, Pricing Analysis, Profitability, Strategy

Azusa, California, US

• DESCRIPTION: Revitalized sales, improved a high-defect product, eliminated redundant historical product lines, and rebooted successful product introductions for an international manufacturer and provider of irrigation.
• Captured 8 points of market share through marketing, pricing, and product strategy and sales support tools, as well as adding consistency to product and pricing strategies.
• Reduced defective return rate by 57%+ across 4 manufacturing locations in 3 countries by fixing product quality issues and optimizing engineering and operations.
• Reduced inventory by 35%, boosted on-time deliveries to 98%+, and improved productivity by 7% after consolidating 2 redundant lines to optimize profitability and performance while cutting warranty costs by 24%.
• Created and mentored global sales team to drive growth in South/East Asia, Western Europe, and South America.SKILLS: Revenue Growth, Product Improvement, Efficiency Improvement, Product Launches, Inventory Management

Milwaukee, Wisconsin, US

• DESCRIPTION: Led global project to improve warranty, product, and component costing accuracy at a $1.8B company. Gained executive buy-in for a customer intimacy strategy by demonstrating a financial plan to drive sales.
• Achieved record 5.8% sales increase and 13.3% EBITDA increase in a down market by driving international growth.
• Executed 180+ customer-specific solutions with 99% on-time shipment. Notably, accelerated the approval process for customer-specific product modifications by 93% and reduced the ideation to creation time by 60%.
• Reduced energy consumption per product by ~35% while reducing warranty, inventory, material, and labor costs.SKILLS: Sales Growth, Customer Relationships, Business Strategy, Cost Reductions, Business Development

Milwaukee, Wisconsin, US

• DESCRIPTION: Spurred immediate growth for a $650M food service group manufacturing commercial refrigeration ice machines and drink dispensing equipment.✪ DELIVERED RESULTS:
• Increased sales by 41% and gross margin by 163% after creating, training, and mentoring a new replacement market sales channel that tapped into a previously untouched 65% of the market for the company’s largest product.
• Exceeded sales goals by 20% in year 1 and 50% in year 2 after working alongside MarCom to arm the new sales channel with PoS and training materials; hosted train-the-trainer event with regional sales leadership team.
• Launched 31 new products in 12 months on time and with on-target growth; created product and technology roadmap and restructured new product introduction process to include manufacturing, purchasing, sales, and service.
• Improved on-time execution of product releases by 20% by resolving communication and operational issues causing manufacturing delays. Redesigned product development operations across all food service brands.
• Reduced purchased and fabricated parts inventory by 10%+ while improving service through product rationalization.SKILLS: Sales Growth, Profit Growth, New Markets, Sales Training, Product Launches

Mba, Finance And Economics

Bs In Business Administration, Marketing/Marketing Management, General