Don Schaefer Email & Phone Number

Cary, Nc, Us

Raleigh, North Carolina, United States

• Serve as the primary digital point of contact for key clients, qualifying needs for specialization and helping to identify service solutions for their brands.• Lead direction and development of digital-first integrated content and paid media strategies across channels, environments and industries.• Develope, implement and track tangible measurements in line with client objectives and ROI goals.• Manage multiple client workstreams and projects through proper measurement frameworks and reporting, client counsel, quality oversight and project management, ensuring deadline and budget adherence.• Partner with creative teams to develop dynamic and compelling brand creative to motivate audiences to take action in the marketplace from brand-purpose campaigns, grassroots and grasstops advocacy and ongoing ecommerce. • Collaborate with account workstreams to set client strategy, draft proposals and create strategic documents. • Support new business opportunities by playing an active role in crafting pitch and proposal materials and contributing to the new business strategy.

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Develop strategy and manage paid ads and organic content on CES and CTA social media channels.- Published targeted advertising campaigns for CTA and CES initiatives using Facebook, LinkedIn, Twitter and Google Ads networks.- Oversaw the development of the CES Social Media Command Center including spearheading on-site logistics and internal communication to key stakeholders to meet all deadlines.- Implemented a customer service bot on CES Facebook and Twitter to assist in answering attendee/user questions about the show and registration, resulting in reducing overall customer service fees.- Developed the on-site social media strategy for CES, managing where the social media team would be throughout the show and what content was being pushed out from CES and CTA social media channels, resulting in a significant increase in engagement and followers.- Managed production of CES video content and developed a release schedule to target key events aligned with other digital promotions for the show to maximize impact and sync messaging across platforms and channels.- Managed content development team to build assets to promote key initiatives across brands, making sure deadlines were met and content was both engaging and remained relevant to the brand.

Arlington, Va

Arlington, Va

Promote the Consumer Electronics Association/Consumer Electronics Show (CES) Brand through their social media pages.

-Collaborated with INCOSE members to create a larger presence of the INCOSE name in the social media realm.-Created a web-based document for maximizing productivity and regulate postings on various social media outlets (LinkedIn, Twitter, Facebook) for INCOSE members to refer to in the future.-Kept INCOSE members up to date with current events through postings in INCOSE groups located on social media sites.

Researched new technologies such as the Microsoft Surface and how the company could effectively utilize this product in enhancing product delivery to clients. Created project proposal lifespan vignettes to map out work flow for a client product. Began inputing hardcover proposals into interactive technology applications to display client products and services in a more engaging way.